Author : D. Sutton
Publisher : Springer
Page : 215 pages
File Size : 44,92 MB
Release : 2009-09-14
Category : Business & Economics
ISBN : 0230100430
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Author : D. Sutton
Publisher : Springer
Page : 384 pages
File Size : 49,90 MB
Release : 2009-09-14
Category : Business & Economics
ISBN : 0230100430
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Author : Hartmut Berghoff
Publisher : Palgrave Macmillan
Page : 0 pages
File Size : 25,64 MB
Release : 2013-10-01
Category : History
ISBN : 9781137299703
This volume aims to advance our understanding of beauty's role in modern consumer societies by bringing together fresh scholarship that addresses a common set of questions from a variety of disciplinary perspectives, including especially history, but also black studies, women's studies, German studies, sociology, and anthropology.
Author : Angela B. McCracken
Publisher : Oxford University Press
Page : 226 pages
File Size : 45,34 MB
Release : 2014-01-02
Category : Political Science
ISBN : 0199908079
While it is frequently trivialized, the business of beauty is one of the most important global industries, generating millions of dollars and implicating many more the world over, from consumers to corporate elites. As trends spread so do ideas about standards of appearance and what is necessary to look good and fit in -- standards that are often influenced by ideas about race, class and gender norms. In looking at beauty products, practices, and ideas of youth in Guadalajara, Mexico, The Beauty Trade takes seriously the question of whether and how beauty norms are changing in relation to the globalizing beauty economy. Angela B. V. McCracken considers who benefits and who loses from beauty globalization and what this means for gender norms among youth. Weaving together fascinating ethnographic research on beauty practices and insights from political economy theory, the book presents a feminist analysis of the global economy of beauty. Rather than a sign of frivolity, the beauty economy is intimately connected to youth's social and economic development. Cosmetic makeovers have become a modern rite of passage for girls, enabling social connections and differentiations, as well as entrepreneurial activities. The global beauty economy is a phenomenon generated by young people, mostly women, laboring in, teaching, and consuming beauty --- and eager for belonging and originality, using every mechanism at their disposal to enhance their appearance. As McCracken shows, globalization is not homogenizing beauty standards to a Western ideal; rather, it is diversifying beauty standards. The Beauty Trade explains how globalization, combined with youth's desires for uniqueness, is enabling the spread of a diversity of beauty cultures, including alternative visions of gender appropriate looks and behavior.
Author : Denise H Sutton
Publisher : World Scientific
Page : 222 pages
File Size : 37,78 MB
Release : 2021-01-26
Category : Mathematics
ISBN : 9811231680
Innovative Teaching: Best Practices from Business and Beyond for Mathematics Teachers provides educators with new and exciting ways to introduce material and methods to motivate and engage students by showing how some of the techniques commonly used in the business world — and beyond — are applicable to the world of education. It also offers educators practical advice with regard to the changing culture of education, keeping up with technology, navigating politics at work, interacting with colleagues, developing leadership skills, group behavior, and gender differences.Innovative Teaching demonstrates how the classroom environment is similar to the marketplace. Educators, like businesses, for example, must capture and hold the attention of their audience while competing with a constant stream of 'noise.' With the introduction of the Internet and the wide use of social media, promoters understand that they must not only engage their audience, but also incorporate audience feedback into the promotional work and product or service they offer. Innovative Teaching shows educators how to take the best practices from business — and beyond — and recombine these resources for appropriate use in the classroom.
Author : Graham Thomas
Publisher : SAGUS
Page : 759 pages
File Size : 40,95 MB
Release : 2022-12-09
Category : History
ISBN : 1911489623
This is an updated version of the first volume of a seven volume, comprehensive examination of the history of advertising that covers its early origins through until the 21st century. Books on the history of advertising are few and far between, and none encompass a global view. More critically, few look closely at the advertising industry's product: its creative work and how this has evolved - particularly over the last 150 years or so. Add to this that the author worked in the business around the world, on some of the biggest advertisers and at the pinnacle of creative excellence, and this too defines the uniqueness of this series. There has been a deliberate attempt to capture what it was truly like to work in the business beyond just the anecdote laden, rose-tinted memories that abound. Volume One looks at the early origins of advertising, its genesis in the 18th century, and how it flourished in the 20th century. Much of what is covered has not been looked at before in any depth, and certainly not by creating a coherent picture of the business and the reality lying behind the way the advertising was both influential and influenced.
Author : Frank Costigliola
Publisher : Cambridge University Press
Page : 391 pages
File Size : 36,78 MB
Release : 2013-12-23
Category : History
ISBN : 1107649544
This volume includes historiographical surveys of American foreign relations since 1941 by some of the country's leading historians. Some of the essays offer sweeping overviews of the major trends in the field of foreign/international relations history. Others survey the literature on US relations with particular regions of the world or on the foreign policies of presidential administrations. The result is a comprehensive assessment of the historical literature on US foreign policy that highlights recent developments in the field.
Author : Alka Vaid Menon
Publisher : Univ of California Press
Page : 304 pages
File Size : 45,99 MB
Release : 2023
Category : Race
ISBN : 0520386701
Cosmetic surgery was once associated with a one-size-fits-all approach, modifying patients to conform to a single standard of beauty. As this surgery has become more accessible worldwide, changing beauty trends have led to a proliferation of beauty standards for members of different racial groups. Alka V. Menon enters the world of cosmetic surgeons, journeying from a sprawling convention center in Kyoto to boutique clinics in the multicultural countries of the United States and Malaysia. She shows how surgeons generate and apply knowledge using racial categories and how this process is affected by transnational clinical and economic exchanges. Surgeons not only measure and organize but also elaborate upon racial differences in a globalized field of medicine. Focusing on the role of cosmetic surgeons as gatekeepers and producers of desired appearances, Refashioning Race argues that cosmetic surgeons literally reshape race--both on patients' bodies and at the broader level of culture.
Author : Douglas E. Haynes
Publisher : Bloomsbury Publishing
Page : 329 pages
File Size : 45,96 MB
Release : 2022-09-22
Category : History
ISBN : 1350278068
This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
Author : Christopher Wixson
Publisher : Springer
Page : 187 pages
File Size : 26,72 MB
Release : 2018-06-13
Category : Performing Arts
ISBN : 3319786288
This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.
