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GRASPED Social Media and Public Attitudes

Author : Steven Brough

Publisher : GRASPED Digital

Page : 41 pages

File Size : 36,62 MB

Release : 2024-04-13

Category : Business & Economics

ISBN :

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Book Description

"GRASPED Social Media and Public Attitudes: Vol. 7 Navigating the New Normals of Public Opinion" offers a profound insight into the transformative power of social media in shaping public attitudes and discourse. This document meticulously examines the influence of social media across various spheres, making it a crucial read for marketers and communicators who aim to understand and navigate the intricate dynamics of digital public opinion. This volume stands out for its comprehensive analysis of social media's impact on society and consumer behavior, paired with strategic insights for leveraging these platforms to shape and respond to public attitudes effectively. It uniquely combines theoretical depth with practical application, providing readers with a guide to not just understand but also actively participate in the shaping of public discourse in the digital age.



Politicians Don't Pander

Author : Lawrence R. Jacobs

Publisher : University of Chicago Press

Page : 454 pages

File Size : 14,77 MB

Release : 2000-06-21

Category : Biography & Autobiography

ISBN : 9780226389837

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Book Description

In this provocative and engagingly written book, the authors argue that politicians seldom tailor their policy decisions to "pander" to public opinion. In fact, they say that when not facing election, contemporary presidents and members of Congress routinely ignore the public's preferences and follow their own political philosophies. 37 graphs.



07 GRASPED Personas in Digital PR

Author : Steven Brough

Publisher : GRASPED Digital

Page : 29 pages

File Size : 18,16 MB

Release : 2024-02-21

Category : Business & Economics

ISBN :

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Book Description

This book journeys through the transformative world of Digital Public Relations, highlighting the strategic roles and creative tactics essential for crafting compelling online brand narratives. It provides insights into the synergy between digital innovation and public relations expertise. The book uniquely focuses on the personas integral to Digital PR, offering a behind-the-scenes look at how these professionals shape public perception and drive brand engagement in the digital age. Delves into the evolving landscape of Digital PR, introducing the professionals who navigate this dynamic field to amplify brand stories, engage audiences, and manage online reputations. List of Personas The Digital PR Manager The Content Creator/Writer The Media Relations Specialist The Social Media Coordinator The Crisis Manager The Analytics Expert These personas represent the core of Digital PR efforts, highlighting the diverse skills and strategies employed to navigate the digital landscape effectively.



Seized by Uncertainty

Author : Kevin Quigley

Publisher : McGill-Queen's Press - MQUP

Page : 307 pages

File Size : 44,62 MB

Release : 2024-11-12

Category : Political Science

ISBN : 0228023335

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Book Description

The COVID-19 virus was responsible for the deaths of over thirty-five thousand Canadians in its first two years alone. Described as the biggest public health crisis of the century, it was an uncertain threat, which emerged within complex psychological, social, legal, administrative, and economic contexts. Seized by Uncertainty explains how Canadian governments responded to that threat. Despite early warning signs, governments failed to appreciate the trade-offs required to respond to the pandemic. Their approach, at times intolerant of debate and ignorant of diversity, served the interests of some over others. Their response prioritized stability and containment, enabling four in ten people to work from home, disproportionately benefiting an educated middle class who profited further from soaring stock markets and housing prices. Mental health issues spiked, racialized people were much more likely to test positive for the virus, those in low-income sectors experienced unstable employment and lacked workplace safety protections, the lives of low-risk youth were in constant suspension, and residents of some care homes were virtually abandoned. Seized by Uncertainty studies the pandemic response through the contexts in which it emerged, exposing uncomfortable truths about a fragmented society and governance problems that predated the threat.



Constitutional Courts, Media and Public Opinion

Author : Angioletta Sperti

Publisher : Bloomsbury Publishing

Page : 255 pages

File Size : 32,25 MB

Release : 2023-11-16

Category : Law

ISBN : 1509953620

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Book Description

This book explores how constitutional courts have transformed communication and overcome their reluctance to engage in direct dialogue with citizens. How has the information revolution affected the relationship of constitutional courts with the public and the media? The book looks in detail at the communication strategies of the US Supreme Court, the Supreme Court of Canada, and in Europe the German Federal Constitutional Tribunal, the French Conseil Constitutionnel and the Italian Constitutional Court, arguing that when it comes to the relationship between courts and the media, different jurisdictions share many similarities. It focuses on the consequences of the communication revolution of courts both in terms of their relationship with public opinion and of the legitimacy of judicial review of legislation. Some constitutional courts have attracted criticism by engaging in proactive communication and, therefore, arguably yielding to the temptation of public support. The book argues that objections to the developing institutional communications employed by courts come from a preconceived notion of public opinion. It considers the burden the communication revolution has placed on constitutional courts to achieve a balance between transparency and seclusion, proximity and distance from public opinion. It puts forward important arguments for how this balance can be achieved. The book will interest scholars in constitutional law and public comparative law, sociologists, historians, political scientists, and scholars of media law and communication studies.



Proceedings of the 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023)

Author : Xueming Yuan

Publisher : Springer Nature

Page : 2133 pages

File Size : 37,94 MB

Release : 2023-06-29

Category : Computers

ISBN : 9464631724

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Book Description

This is an open access book.With the successful experience of the past 3 years, we believe that the 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023) will be an even greater success in 2023, and welcome all scholars and experts to submit their papers for the conference!The 2023 4th International Conference on Education, Knowledge and Information Management (ICEKIM 2023) will be held on January 13-15, 2023 in Zhengzhou, China. In the era of information explosion, there is no doubt that education is an important way of knowledge production, dissemination and diffusion. Education plays an important role in promoting human development and promoting the development of society and human knowledge. ICEKIM 2023 is to bring together innovative academics and industrial experts in the field of Education, Knowledge and Information Management to a common forum. The primary goal of the conference is to promote research and developmental activities in Education, Knowledge and Information Management and another goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working all around the world. The conference will be held every year to make it an ideal platform for people to share views and experiences in international conference on Education, Knowledge and Information Management and related areas.



GRASPED Beyond the Status Quo

Author : Steven Brough

Publisher : GRASPED Digital

Page : 64 pages

File Size : 31,80 MB

Release : 2024-03-19

Category : Business & Economics

ISBN :

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Book Description

GRASPED Beyond the Status Quo Innovating Marketing Practices for the Digital Age embarks on a transformative journey, inviting readers to reimagine the realm of marketing in the rapidly evolving digital landscape. This comprehensive guide offers a deep dive into the innovative approaches that challenge traditional marketing dogmas, urging businesses to embrace change and harness the potential of digital advancements to stay ahead in a competitive marketplace. Insightful Analysis and Practical Strategies GRASPED Beyond the Status Quo is not just another marketing manual; it is a clarion call for marketers and businesses to break free from conventional strategies that no longer suffice in the digital age. The book meticulously analyses the limitations of traditional marketing methods and presents a compelling argument for embracing new media, technologies, and mindsets. Each chapter, from exploring digital advertising to leveraging advanced CRM technologies, is enriched with real-world examples, case studies, and actionable insights that bridge the gap between theory and practice. Forward-Thinking and Comprehensive Approach One of the book's strengths lies in its comprehensive approach to redefining the marketing mix for the digital age. It extends beyond the conventional 4Ps to incorporate elements such as people, process, and physical evidence, demonstrating a deep understanding of how digital transformation affects every aspect of marketing. This holistic view empowers readers to craft marketing strategies that are not only effective but also adaptable and resilient in the face of technological advancements. Engaging and Inspirational Tone The author's ability to infuse motivational rhetoric throughout the narrative transforms the book from a mere instructional guide to an inspirational manifesto for innovation in marketing. This engaging tone encourages readers to view the challenges of digital transformation as opportunities for growth and innovation, making the book a valuable resource for marketers, business leaders, and entrepreneurs alike.



Public Opinion

Author : Rosalee A. Clawson

Publisher : CQ Press

Page : 495 pages

File Size : 13,15 MB

Release : 2020-07-21

Category : Political Science

ISBN : 1544390181

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Book Description

In Public Opinion: Democratic Ideals, Democratic Practice, Fourth Edition, Clawson and Oxley link the enduring normative questions of democratic theory to existing empirical research on public opinion. Organized around a series of questions—In a democratic society, what should be the relationship between citizens and their government? Are citizens’ opinions pliable? Are they knowledgeable, attentive, and informed?—the text explores the tension between ideals and their practice. Each chapter focuses on exemplary studies, explaining not only the conclusion of the research, but how it was conducted, so students gain a richer understanding of the research process and see methods applied in context.



GRASPED Powering Connections

Author : Steven Brough

Publisher : GRASPED Digital

Page : 40 pages

File Size : 29,74 MB

Release : 2024-02-24

Category : Business & Economics

ISBN :

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Book Description

"GRASPED Powering Connections: Energizing Your Online Presence in the Global Energy Sector" is an empowering guide that ignites action in the crucial realm of digital marketing within the energy sector. It illuminates strategies for companies to amplify their visibility, engage stakeholders, and drive conversations towards sustainable energy solutions. Tailored for professionals and strategists, it unveils the complexities of internet marketing amidst the global sustainability agenda, offering practical insights to energize online presence in this pivotal industry. What makes "GRASPED Powering Connections" different lies in its targeted approach to digital marketing within the energy sector. It provides unparalleled insights into harnessing the power of online platforms to advocate for sustainable energy practices and connect with a global audience on critical environmental issues. Embarking on this transformative journey, the book begins by highlighting the evolving landscape of the global energy sector and the growing significance of a robust online presence. It sets the stage for energy professionals to explore innovative digital marketing strategies that align with the sector's sustainability goals and make a lasting global impact.



Big Data and Security

Author : Yuan Tian

Publisher : Springer Nature

Page : 219 pages

File Size : 29,87 MB

Release :

Category :

ISBN : 9819743907

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Book Description