Book Description
"GRASPED The Four Horsemen of AI: The Ides of Marketing Change" explores the seismic shifts in the marketing landscape through the allegorical framework of the Four Horsemen: Conquest, War, Famine, and Death, representing digital sovereignty, engagement, authenticity, and transformation, respectively. This book delves into how artificial intelligence is reshaping the principles of marketing, emphasizing the need for genuine connection, the pursuit of innovation, and the transition towards more meaningful consumer interactions. What distinguishes this book is its fusion of profound philosophical inquiry with practical marketing strategies in the age of AI. Unlike typical marketing manuals, it provides a narrative journey through the challenges and opportunities AI presents, backed by real-world applications and forward-thinking insights. It's a clarion call for marketers to evolve beyond traditional tactics and embrace the transformative potential of AI for a competitive advantage. Embark on a visionary exploration with "GRASPED The Four Horsemen of AI: The Ides of Marketing Change," a journey that transcends conventional marketing wisdom. This narrative odyssey invites readers to confront the imminent digital apocalypse, challenging entrenched paradigms and guiding towards a renaissance in marketing thought and practice. Through the lens of AI's disruptive force, this book redefines the essence of marketing in the digital age.