Growing a Business. Lessons from 101 start-ups


Book Description

When starting PetaCrunch, an AI-powered media company, which focuses on interviewing founders, CEOs and senior executives about their work and how it all started, we didn’t know the level of attention we would get. After three months of running it online we have been literally flooded with emails, having days with over a thousand messages sent to different recipients. Crazy! But it was worth it. We have interviewed over 800 companies so far, started a newsletter and built some amazing tools along the way. But primarily we’ve learned a lot from all the stories that were shared with us. Some were very personal and touching, some motivating or highlighting an interesting aspect of being an entrepreneur. It’s amazing how diverse founders are - there’s no common trait apart from two: patience and persistence. Businesses rarely take-off in the very first year. They need time to start carving their niche in the market. Understanding how to grow a business from 0 to 100 is what motivated us in the first place to start PetaCrunch. That’s why we’ve decided to put together our very first book, because we truly believe that you can learn a lot by reading about how others started and grew their businesses.




The Startup Growth Book


Book Description

50+ Proven Ways to Scale Your Startup Without a Marketing Budget Marketing is consistently considered one of the main reasons that startups fail, and every year, tens of thousands of businesses close simply because they didn't prioritize marketing early enough. The problem is that many startup founders believe they cannot do any real marketing until they can afford it, and that's simply not true, because Marketing doesn't have to cost a dime! After 15 years handling growth for startups, Andrew Lee Miller, an accomplished, early-stage startup marketing expert, who's taken three young companies to multi-million dollar exits, found that there were tons of valuable growth strategies that could be implemented that don't cost anything. Bootstrapped Marketing, Growth Hacking, Organic Marketing and more, all refer to the lesser known ways of attaining scalable growth for your business without a large "war chest" for paid advertising, and Andrew has spent over a decade developing, testing, and proving out the best of the best strategies that actually work. The Startup Growth Book then is the culmination of Andrew's 15+ years of in-the-trenches startup growth experience and is the only business book out there that actually teaches entrepreneurs and marketers how to build sustainable, scalable growth, channel by channel, with zero advertising budget. Tried and tested by Andrew himself, this book directly draws from Andrew's experiences scaling over 100 startups in over a dozen nations and languages. This book is ideal for young marketers who want to learn cutting-edge tactics from a master, as well as new businesses that want to grow organically and prove traction without spending cash on Paid Advertising. For the first time ever, Andrew will show you how to scale organically using 10 different channels. Learn exactly how to launch and scale these channels without spending money: - Public Relations across all major media channels - Search Engine Optimization so people can discover you organically - Email Marketing to master the most effective means of marketing communication - Social Media Marketing and Influencer Marketing done right ... and more. After reading this book, you will be able to implement these lessons to drive growth in your business without needing to outsource to a Marketing agency, hire a marketing team, or even run any Facebook ads. Dozens of companies have already implemented Andrew's growth hacking tactics, and have scaled to millions of dollars in revenue.




101 Startup Lessons


Book Description

A comprehensive, one-stop read for entrepreneurs who want actionable learnings about a wide range of startup and digital-related topics from George Deeb, a serial entrepreneur and partner at Red Rocket Ventures. The book is a startup executive's strategic "playbook", with "how-to" lessons about business in general, sales, marketing, technology, operations, human resources, finance, fund raising and more, including many case studies herein. We have demystified and synthesized the information an entrepreneur needs to strategize, fund, develop, launch and market their businesses. Join the 100,000+ readers who have already benefitted from this book, freely available and continuously updated on the Red Rocket Blog website. TESTIMONIALS David Rabjohns, Founder & CEO at MotiveQuest "George's passion, ideas and involvement with MotiveQuest has been "game changing" for us. From jumpstarting our sales and marketing plans and team, to productizing our business and procedures, Red Rocket has had an immediate and meaningful impact from day one. I highly recommend Red Rocket. If you want to grow, strap on the Red Rocket.“ Tyler Spalding, Founder & CEO at StyleSeek "Red Rocket has been a great investor for our business and vocal champion of our brand. As a proven entrepreneur himself, George has provided valuable insights and recommendations on how to best build my business. Red Rocket would be a great partner in helping build your business.“ Seth Rosenberg, SVP at Camping World "Red Rocket helped us do a high level assessment of our e-commerce efforts and assisted with the development of a digital strategy and marketing plan. Red Rocket identified some immediate opportunities, which we are implementing. I am pleased to recommend Red Rocket for your e-commerce and digital marketing needs.“ Andrew Hoog, Founder and CEO at viaForensics "As viaForensics experienced significant growth, we recognized the need for an experienced advisor with start-up chops who could help us refine critical steps in our transition from a service company to a product-based company. Red Rocket's expertise in growth planning including organizational structure, financial modeling and competitive analysis were instrumental in refining our strategy. He helped facilitate key decisions the management team needed to make in order to take the company to the next level. We are very pleased with Red Rocket's contributions to viaForensics and highly recommend his services to other start-ups facing similar growth.“ Jerry Freeman, Founder & CEO at PaletteApp “Red Rocket has been a key instigator in helping raise funds for PaletteApp. They have helped me tremendously in realizing what an investor wants to see and how best to present it. George has great experience and understanding of how to fund and launch a new company. We feel fortunate that he has thrown his hat into our arena.” Scott Skinger, CEO at TrainSignal "Red Rocket helped us in a variety of ways, from financial modeling to introductions to lenders. Their biggest win was helping us do preliminary investigative research on one of our competitors, that ultimately sparked a dialog that lead to the $23.6MM sale of our business to that company. We couldn't be more happy with Red Rocket's involvement with our business. Overall, a great advisor to have in your corner."




Startups 101


Book Description

Many startup entrepreneurs lack the first-hand knowledge, perspective and insight that real-world experience can bring to the establishment and growth of new businesses. In "Startups 101," Joel Raven, a retired Fortune 20 global executive at companies including GE and IBM, presents some of the lessons he learned through over forty years of experience advising and financing small, large and startup businesses around the world. In an approachable, easy-to-read and anecdotal volume, "Startups 101" is designed to help startup entrepreneurs avoid many of the speed bumps, potholes and mistakes that commonly challenge businesses in their early stages of development. Joel has mentored numerous executives at companies ranging from small to large, including at a technology-centric startup business accelerator. It was as a result of encouragement by a number of entrepreneurs whom he has mentored that Joel collected these life lessons and incorporated them into this fascinating, helpful and easily understandable book for new startup leaders."Startups 101" is a primer for entrepreneurs in the process of creating and building a new business and leading newly assembled teams, but who haven't had the experience necessary to do everything correctly the first time. By sharing his insights with readers in easily understandable English, while avoiding technical jargon, ponderous charts and confusing graphs, "Startups 101" will help new entrepreneurs get out of the gate quickly, confidently and with sure footing.




The Unicorn's Shadow


Book Description

Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype. When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. Among the issues he examines: Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion? Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it.




The Real Business 101


Book Description

The Real Business 101: Lessons From the Trenches is a collection of business tips from a serial entrepreneur covering all phases of running a business. These tips are based on a successful 40 year career running several types of businesses from start-ups to turnarounds to growing an already successful business. Tips include hiring, firing, doing acquisitions, sales, marketing, and much more




Startup Lessons #102-#202


Book Description

This is the follow up book from the best selling 101 Startup Lessons—An Entrepreneur’s Handbook. These Startup Lessons #102-#202 continue the startup learnings as a comprehensive, one-stop read for entrepreneurs who want actionable learnings about a wide range of startup and digital-related topics from George Deeb, a serial entrepreneur and partner at Red Rocket Ventures. The book is a startup executive's strategic "playbook", with "how-to" lessons about business in general, sales, marketing, technology, operations, human resources, finance, fund raising and more, including many case studies herein. We have demystified and synthesized the information an entrepreneur needs to strategize, fund, develop, launch and market their businesses. Join the 400,000+ readers who have already benefitted from these books, freely available and continuously updated on the Red Rocket Blog website.




Growing a Business


Book Description

The companion volume to the public television series explains what it takes to be a successful entrepreneur.




Beyond The Launch


Book Description

Beyond the Launch: Essential Lessons from Growing a Startup Welcome to Beyond the Launch: Essential Lessons from Growing a Startup, a candid exploration of the highs and lows of startup life. This book is not just a collection of theories but a reflection of real experiences and practical advice drawn from the author's personal journey. It's designed to offer you a blend of actionable insights and personal anecdotes that will help you navigate the complex world of startups. What You'll Gain: Personal Insights: Gain a unique perspective through the author's own experiences in building and growing startups, including lessons learned from both successes and failures. Practical Advice: Discover actionable strategies for defining your vision, building a strong team, and creating a positive work environment based on real-world applications. Pragmatic Solutions: Learn about managing growth, navigating common pitfalls, and scaling your startup sustainably with advice grounded in practical experience. Real-World Examples: Understand how to apply concepts like financial management and strategic planning through real examples and personal stories from the author's entrepreneurial journey. Beyond the Launch offers more than just business strategies; it provides a personal narrative that resonates with anyone who has ever embarked on the challenging path of entrepreneurship. This book is designed to be a practical guide and a source of inspiration, filled with insights to help you succeed in your startup endeavors. Start Your Journey Today Whether you are just starting out or looking to refine your approach, Beyond the Launch is here to offer you the guidance and encouragement you need. Dive int




Start-Ups, Pivots and Pop-Ups


Book Description

FINALIST: Business Book Awards 2020 - Start-Up Inspiration Category Start-Ups, Pivots and Pop-Ups is a must read for anyone with a business idea and the desire to be successful. It gives the reader the skills and knowledge to survive in today's innovation and entrepreneurial-focused world. This book is about starting a business. It's about putting your toe in the entrepreneurial water - perhaps through doing a short term business gig or a pop-up business - and then seeing what happens. It shows you how to listen to the customer and work out why failures may happen, and when they do, you'll learn how to deal with them and create a new business that is robust and ready to grow. Start-Ups, Pivots and Pop-Ups shows you the best ways of starting, testing and growing a business. It shares the stories, experience and insights of those who've done it, and explains how to innovate, trial, refine and succeed. Even if your business idea struggles, you'll find out how to learn so much that you'll pivot your business, try again and then win big time. You'll learn from a range of organizations including Blue Cow Vodka, Sandows Cold Filtered Coffee, Monty's Bakehouse and Lagom Kitchenware.