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Growing Happy Clients

Author : Ward van Gasteren

Publisher : Ward van Gasteren

Page : 356 pages

File Size : 10,74 MB

Release : 2020-11-18

Category : Business & Economics

ISBN :

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Book Description

As a growth hacker you know how to growth hack. You know how to discover bottlenecks, measure impact and run experiments. But do you know as a consultant: - The five principles to handle any and every client you come across? - How to create internal fans within a company to ensure your contract gets renewed? - How to rid yourself of the confining label of Marketing and have a broader impact? If the answer to any of these questions is ‘no’, then this book is for you. Growing Happy Clients takes you a step further than the ‘Happily Ever After’ of every growth hacking book on growth processes. You’ve got your client, you’ve got your skills, but now you need the abilities to deal with messy situations and internal challenges. To ensure that you get the hours and tools you need to guide your client to success. In Growing Happy Clients, we take you from kickoff to project reflection, teaching you all the ‘soft skills’ that separate a successful growth hacker from the rest. Whether you’re a growth hacker or marketer freelancer, part of an agency or in-house, you will finish this growth hacking book as a better, more confident growth consultant, and ready to grow your happy clients. Who is this book for Freelance growth hackers and marketers Growth Hacking or Marketing consultants working at an agency or in-house Internal growth hackers or marketers hoping to implement growth hacking within an organisation About the Authors Daphne Tideman and Ward van Gasteren have over ten years of combined experience in working with the fastest growing scale-ups and the biggest Fortune 500 corporates. Daphne was the first employee at what became a leading growth hacking agency. Ward was one of the first certified growth hackers in Europe and has consulted with 70+ companies as a freelance consultant. Quotes about Growing Happy Clients "⭐⭐⭐⭐⭐ - Must-read for all digital consultants. This book is a must-read. Not only for growth hacking consultants, but for all consultants working in the digital space. The book contains great advice, practical examples and lots of resources. It covers a project with a client from beginning to end in a very comprehensive manner. Highly recommended!" "I've thoroughly enjoyed reading Growing Happy Clients – I can’t help to think it’s going to be massively beneficial for those starting with growth hacking and additionally for those that think they know what growth hacking is but actually haven’t got a clue ��." - Abi Hough, 20+ years of growth and optimization experience "I work as a marketer and even though I am not a consultant Growing Happy Clients helped me change the way we approach growth both in terms of project management and working together with different departments." - Fleurine T, Marketer at Goboony



Happy Customers Everywhere

Author : Bernd Schmitt

Publisher : St. Martin's Press

Page : 258 pages

File Size : 20,69 MB

Release : 2012-04-24

Category : Business & Economics

ISBN : 1137000465

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Book Description

Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: • The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist. • The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life • The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.



Growing Happy Kids

Author : Maureen Healy

Publisher : Health Communications, Inc.

Page : 266 pages

File Size : 48,34 MB

Release : 2012-04-03

Category : Family & Relationships

ISBN : 0757316123

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Book Description

We all want children to be happy and grow into productive, fulfilled adults, and according to parenting expert Maureen Healy, the secret to that success is in providing a foundation of inner confidence. With twenty years of experience as a spiritual teacher and child development expert, Healy knows that confidence is never "out there" but is something to be cultivated from inside.Healy literally traveled the world in search of the best practices in raising inwardly strong children and the connection between inner confidence and lasting happiness. In Growing Happy Kids, she draws on her Buddhist training, her background in child psychology, and the latest scientific research. The result is her insightful model for creating inner confidence and cultivating a sense of emotional strength that lays the foundation for children's happiest lives.Anyone who touches the life of a child--parents, teachers, school administrators, grandparents, clinicians--will gain wise ideas and practical suggestions for nurturing a child's sense of confidence and ultimately, happiness.



Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

Author : Pete Blackshaw

Publisher : Crown Currency

Page : 210 pages

File Size : 19,9 MB

Release : 2008-07-08

Category : Business & Economics

ISBN : 038552675X

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Book Description

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.



How I Create Growth Hacking Plans for Startups for $10,000

Author : Aladdin Happy

Publisher : Createspace Independent Publishing Platform

Page : 524 pages

File Size : 41,99 MB

Release : 2016-05-02

Category :

ISBN : 9781533050168

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Book Description

Hey there! My name is Aladdin Happy, and I'm the leader of GrowthHackingIdea.com, a community of over 26,000 growth hackers. This book contains something crazy. It's exactly the same framework I use to create growth hacking plans for startups who pay $10,000 for it. The book contains detailed instructions, templates and a growth hacking mindset training for your entire company. This book also includes the TOP 300 growth hacks from my personal collection. I gathered them from all over the internet over 300 days. Why the hell am I sharing all this? For 3 reasons: 1. I have no more time to create growth hacking plans for startups, as I'm totally involved in my own company. 2. I love to do crazy things. This is how the GrowthHackingIdea community started out. I just decided to share my personal collection of best growth hacking ideas with other entrepreneurs. 3. I love to help. I know what it's like to be a CEO of a startup that never takes off, no matter what you do or how hard you try. It's a terrible feeling. This book is my way of giving back to folks like me from the not-so-distant past. TOP 300 growth hacking case studies and tricks: 1. +6258% to the price to sell the product 2. +124% better usability 3. Never use these headlines (63% worse CTR) 4. +300% people to read your content 5. A/B test. 2 headlines. 40% difference. 6. Replace one word to get 90% more clicks 7. From $0 to $75K MRR with 0 marketing budget 8. 100x more traffic from Facebook (e-commerce) 9. Epic hack: +600% increase 10. 3,500 sign ups in 24 hours 11. Get 80% of emails of your Facebook friends 12. +100% to response rate (cold emails) 13. 3 words increased mobile conversions by 36% 14. Reduce Facebook ads cost by 41% 15. #3 on Google in 14 days 16. 2,000,000 downloads 17. +100% in signups (2 small tricks) 18. +120% to CTR from emails 19. +228% to your ads conversions 20. Revenue jumps up by 71% 21. A 300% increase in monthly sales leads 22. A +232% lift to account signups 23. 55%-400% more leads 24. +500% to Facebook engagement 25. From $0 to $100K in MRR in 11 months 26. This boosted conversions by 785% in one day 27. 2815% ROI 28. Crazy 27% conversion from free to paid 29. Paid signups increased by 400% 30. +262% increase in purchasing the bigger plan 31. 602% more shares 32. From 150K users to 2M in 5 months 33. "Tetris hack" to boost retention by 370% 34. Boost LTV by 108% + 266 more growth hacking case studies and tricks you can put into practice right away



Disciplined Growth Strategies

Author : Peter S. Cohan

Publisher : Apress

Page : 274 pages

File Size : 25,54 MB

Release : 2017-02-06

Category : Business & Economics

ISBN : 1484224485

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Book Description

Accelerate your company's growth in a disciplined fashion. This book provides leaders of large and small companies a proven comprehensive framework to think systematically about growth options and to yield practical strategies that produce faster growth. Drawing insights from case studies of successful and unsuccessful companies, strategy teacher and venture capitalist Peter Cohan models his systematic approach to brainstorming, evaluating, and implementing growth strategies across five dimensions: Customers, Geography, Products, Capabilities, Culture. He examines each of these five growth dimensions in turn, selecting and organizing his cases to compare the growth strategies deployed successfully and unsuccessfully by large and small companies along the given dimension. In each of his five dimensional chapters, the author derives from his case analyses the key principles and processes for creating and achieving faster growth. Professor Cohan draws on a network of hundreds of founders, CEOs, and investors developed through his decades of consulting, authorship of 11 books, and over five years as a Forbes columnist. He shows through many compelling stories how leaders craft effective growth strategies. Business leaders will learn the following lessons from this book: Achieving rapid but sustainable growth is a business leader’s most important responsibility – and leaders must approach this challenge with a mixture of vision, intellectual humility, and a willingness to experiment and learn from failure. The growth challenges facing companies that are currently growing quickly differ from the ones that stagnating or shrinking companies must overcome. Companies can achieve growth along one or more of the dimensions simultaneously – and they often expand geographically to customers in the same segments. Useful insights can emerge from comparing case studies of successful and unsuccessful companies pursuing similar growth strategies. Companies should select a growth strategy based on three factors: the attractiveness of the growth opportunity, the company’s capabilities to provide superior value to customers in the selected market, and the expected return on investment in the growth vector. Companies should select a growth strategy that best fits their capabilities and culture and they must enhance both to adapt to new growth opportunities. Who This Book Is For The people in companies who are responsible for growth: chief executive officers, chief marketing officers, chief product officers, heads of business development, product managers, sales people, and human resources managers



Customer Success

Author : Nick Mehta

Publisher : John Wiley & Sons

Page : 256 pages

File Size : 14,33 MB

Release : 2016-02-29

Category : Business & Economics

ISBN : 1119167965

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Book Description

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.



Attracting Perfect Customers

Author : Stacey Hall

Publisher : Berrett-Koehler Publishers

Page : 234 pages

File Size : 39,2 MB

Release : 2001-10-15

Category : Business & Economics

ISBN : 1609940377

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Book Description

“A step-by-step approach to increasing your happiness, as well as your profitability and success in business . . . A very provocative concept.” —Gerry Myers, author of Targeting the New Professional Woman Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones—even customers who are ultimately more trouble than they’re worth. Attracting Perfect Customers invites readers to move beyond the notions that “business is war” and winning market share means “beating” the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that war-like marketing techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization—the kind of customers it is a pleasure to serve. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customers will take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.



The Referral Engine

Author : John Jantsch

Publisher : Penguin

Page : 256 pages

File Size : 34,58 MB

Release : 2010-05-13

Category : Business & Economics

ISBN : 1101429518

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Book Description

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.



Growth Hacking

Author : Raymond Fong

Publisher :

Page : 206 pages

File Size : 26,20 MB

Release : 2017

Category : Business & Economics

ISBN : 9781619616004

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Book Description

In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP(TM), is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP(TM) was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank. If you're looking for creative, cost-effective ways to grow your business, then ASP(TM) is the answer.