Market Your Way to Growth


Book Description

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press




Hands-On Design Patterns with Swift


Book Description

From learning about the most sought-after design patterns to a comprehensive coverage of architectural patterns and code testing, this book is all you need to write clean, reusable code Key FeaturesWrite clean, reusable and maintainable code, and make the most of the latest Swift version.Analyze case studies of some of the popular open source projects and give your workflow a huge boostChoose patterns such as MVP, MVC, and MVVM depending on the application being builtBook Description Swift keeps gaining traction not only amongst Apple developers but also as a server-side language. This book demonstrates how to apply design patterns and best practices in real-life situations, whether that's for new or already existing projects. You’ll begin with a quick refresher on Swift, the compiler, the standard library, and the foundation, followed by the Cocoa design patterns – the ones at the core of many cocoa libraries – to follow up with the creational, structural, and behavioral patterns as defined by the GoF. You'll get acquainted with application architecture, as well as the most popular architectural design patterns, such as MVC and MVVM, and learn to use them in the context of Swift. In addition, you’ll walk through dependency injection and functional reactive programming. Special emphasis will be given to techniques to handle concurrency, including callbacks, futures and promises, and reactive programming. These techniques will help you adopt a test-driven approach to your workflow in order to use Swift Package Manager and integrate the framework into the original code base, along with Unit and UI testing. By the end of the book, you'll be able to build applications that are scalable, faster, and easier to maintain. What you will learnWork efficiently with Foundation and Swift Standard libraryUnderstand the most critical GoF patterns and use them efficientlyUse Swift 4.2 and its unique capabilities (and limitations) to implement and improve GoF patternsImprove your application architecture and optimize for maintainability and performanceWrite efficient and clean concurrent programs using futures and promises, or reactive programming techniquesUse Swift Package Manager to refactor your program into reusable componentsLeverage testing and other techniques for writing robust codeWho this book is for This book is for intermediate developers who want to apply design patterns with Swift to structure and scale their applications. You are expected to have basic knowledge of iOS and Swift.




The Millionaire Fastlane


Book Description

10TH ANNIVERSARY EDITION Is the financial plan of mediocrity -- a dream-stealing, soul-sucking dogma known as "The Slowlane" your plan for creating wealth? You know how it goes; it sounds a lil something like this: "Go to school, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day, when you are oh, say, 65 years old, you can retire rich." The mainstream financial gurus have sold you blindly down the river to a great financial gamble: You've been hoodwinked to believe that wealth can be created by recklessly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. This impotent financial gamble dubiously promises wealth in a wheelchair -- sacrifice your adult life for a financial plan that reaps dividends in the twilight of life. Accept the Slowlane as your blueprint for wealth and your financial future will blow carelessly asunder on a sailboat of HOPE: HOPE you can find a job and keep it, HOPE the stock market doesn't tank, HOPE the economy rebounds, HOPE, HOPE, and HOPE. Do you really want HOPE to be the centerpiece for your family's financial plan? Drive the Slowlane road and you will find your life deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don't want a lifetime subscription to "settle-for-less" and a slight chance of elderly riches, there is an alternative; an expressway to extraordinary wealth that can burn a trail to financial independence faster than any road out there. Why jobs, 401(k)s, mutual funds, and 40-years of mindless frugality will never make you rich young. Why most entrepreneurs fail and how to immediately put the odds in your favor. The real law of wealth: Leverage this and wealth has no choice but to be magnetized to you. The leading cause of poorness: Change this and you change everything. How the rich really get rich - and no, it has nothing to do with a paycheck or a 401K match. Why the guru's grand deity - compound interest - is an impotent wealth accelerator. Why the guru myth of "do what you love" will most likely keep you poor, not rich. And 250+ more poverty busting distinctions... Demand the Fastlane, an alternative road-to-wealth; one that actually ignites dreams and creates millionaires young, not old. Change lanes and find your explosive wealth accelerator. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.





Book Description




Another Life in the Fast Lane


Book Description

If you read the first book, Life in the Fast Lane, you may think you know Jess's best friend, Liz. However, this book is a more in-depth version about Liz's life from her own point of view. Find out about what happened to her before she met Jess and discover why she had such a bad attitude. You'll also learn what happens to her after she and Jess go their separate ways. Not only does Liz have to move several times, but she also finds herself in many uncomfortable situations that cause her to grow up a little too fast. Liz struggles with her weight, alcohol and drugs, making friends, and guys. People are who they are because of their life experiences. Who ended up having the better life?




Peter Facinelli


Book Description




The Northwest Nature Guide


Book Description

From winter whale watching to autumn seabirding, The Northwest Nature Guide offers more than 170 best bets for wildlife adventures throughout Oregon, Washington, and British Columbia—as well as your own backyard. With contagious enthusiasm and irrepressible humor, James Luther Davis shares his insider tips, helpful maps, and experience to guarantee readers know where they need to go to see nature at its peak every month of the year. Whatever the season and no matter the weather, Davis entices nature lovers of all ages to discover what they might otherwise miss. The intrepid may find the three-toed woodpecker or even Sasquatch. The inquisitive will learn why auks fly but penguins don't. Everyone will discover outdoor adventures that revitalize, inspire, and renew their appreciation for nature. Whether it's tidepooling by the shore, newt pursuit in the woods, or trailing bighorn sheep in the mountains, this practical guide helps make the most of every fresh-air opportunity.




The Natural Laws of Good Luck


Book Description

Ellen is forty-six, divorced, and having no luck with personal ads when her Chinese girlfriend comes up with a plan: she has a brother in China, Zhong-hua, who’s lonely too. Maybe they’d like each other? Taking a leap of faith that most of us wouldn’t dare, Ellen travels to China to meet him. Though they speak only a few words of each other’s language, there’s an unspoken connection between them and they decide to marry. What follows is a remarkably touching and humorous story of two people from completely different worlds trying to make a marriage work. Settling in at Ellen’s ramshackle farmhouse in upstate New York, they quickly discover the cultural chasm that lies between them. Ellen and her teenage daughter decide to adopt a policy of nonjudgment as Zhong-hua lobbies to sell their refrigerator (“Just three people, no need”), serves them giant sea slugs for dinner, and brusquely nudges Ellen aside without an “excuse me” (“Family no need these kind of words”). Zhong-hua is not the type to offer his wife impromptu smiles or hugs, but in bed at night he holds her tightly like she’s “something long lost and precious that might not live until morning.”TheNatural Laws of Good Luckis an unusual and exquisitely written love story—one that will resonate with anyone who has ever contemplated with wonder the spaces that exist between us and those we care about.




How to Drive - and Stay Alive


Book Description