Impact of National Generic Dairy Advertising on Dairy Markets, 1984-97
Author : Harry Mason Kaiser
Publisher :
Page : 32 pages
File Size : 10,90 MB
Release : 1998
Category : Advertising
ISBN :
Author : Harry Mason Kaiser
Publisher :
Page : 32 pages
File Size : 10,90 MB
Release : 1998
Category : Advertising
ISBN :
Author : Harry Mason Kaiser
Publisher :
Page : 24 pages
File Size : 35,98 MB
Release : 1996
Category : Advertising
ISBN :
Author :
Publisher :
Page : 156 pages
File Size : 17,63 MB
Release : 1997
Category : Agriculture
ISBN :
Author : Tsunemasa Kawaguchi
Publisher :
Page : 24 pages
File Size : 37,43 MB
Release : 1997
Category : Milk trade
ISBN :
Author : Yu Wang
Publisher :
Page : 218 pages
File Size : 39,26 MB
Release : 2005
Category :
ISBN :
Author : Harry Mason Kaiser
Publisher :
Page : 42 pages
File Size : 28,46 MB
Release : 2000
Category : Advertising
ISBN :
Author : Harry Mason Kaiser
Publisher :
Page : 46 pages
File Size : 33,81 MB
Release : 1999
Category : Advertising
ISBN :
Author :
Publisher :
Page : 322 pages
File Size : 14,89 MB
Release : 1997
Category : Agriculture
ISBN :
Author :
Publisher :
Page : 120 pages
File Size : 37,17 MB
Release : 1994
Category : Agriculture
ISBN :
Author : Harry Mason Kaiser
Publisher : Peter Lang
Page : 448 pages
File Size : 34,81 MB
Release : 2005
Category : Business & Economics
ISBN : 9780820472713
Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.