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Increasing Baseball Revenue from the Female Market

Author : Mark Dodds

Publisher :

Page : pages

File Size : 10,2 MB

Release : 2015

Category : Baseball

ISBN : 9781526433268

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Book Description

Claire Monroe was challenged to increase a minor league baseball team's revenue and was in charge of developing a marketing plan to target female baseball fans. This would be a new target market for the team. The increasing female fan base can create revenue for baseball franchises through ticket, merchandise, and concession sales, as well as connecting with sponsors who specifically target female customers. Although there are many gender similarities in regards to fan avidity, there are important differences between the sexes in terms of motivation, media, and merchandise needs. Claire must research the target audience, analyze marketing research data, and make recommendations to increase female attendance to have those women spend more money on baseball-related items.



Fundamentals of Sport Management

Author : Robert E. Baker

Publisher : Human Kinetics

Page : 266 pages

File Size : 11,74 MB

Release : 2013

Category : Business & Economics

ISBN : 0736091084

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Book Description

Engaging and reader friendly, Fundamentals of Sport Management addresses the foundations of the field for students and professionals. It provides real-world examples and career opportunities in the exciting world of sport management.



Sports Marketing

Author : Michael J. Fetchko

Publisher : Taylor & Francis

Page : 491 pages

File Size : 21,11 MB

Release : 2024-01-31

Category : Business & Economics

ISBN : 1003819494

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Book Description

Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: • Increase students’ depth of knowledge about sports marketing • Challenge students to apply concepts to real-world situations • Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content • Equip students to position themselves to compete for entry-level positions in sports business • Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor’s manual.



Encyclopedia of Sports Management and Marketing

Author : Linda E. Swayne

Publisher : SAGE

Page : 1960 pages

File Size : 40,86 MB

Release : 2011-08-08

Category : Business & Economics

ISBN : 1412973821

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Book Description

The first reference resource to bring both sports management and sports marketing all together in one place.



Sports Marketing

Author : Sam Fullerton

Publisher : SAGE Publications

Page : 707 pages

File Size : 22,2 MB

Release : 2024-05-15

Category : Business & Economics

ISBN : 1071927302

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Book Description

Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.





Sport Industry Research and Analysis

Author : Jacquelyn Cuneen

Publisher : Routledge

Page : 283 pages

File Size : 19,52 MB

Release : 2020-02-13

Category : Social Science

ISBN : 1000029700

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Book Description

Sport Industry Research and Analysis offers a straightforward, no nonsense approach to research design and statistical analyses in sport organizations. This fully revised and updated new edition describes the research process, from identifying a research question to analyzing data, and uses real world scenarios to help students and industry professionals understand how to conduct research and apply the results in their wider work. The book includes clear, step-by-step instructions for the analysis and interpretation of data. It explains how to use Excel and SPSS for every key statistic and statistical technique, with screenshots illustrating every step and additional scenarios providing further context. "In Practice" contributions from sport industry professionals demonstrate how these practitioners use statistical analyses in their everyday tasks, and this new edition includes expanded sections on conducting a literature review and research ethics, as well as ancillary materials for instructors including slides, test questions, data files, answer sheets, and videos. This is the clearest and most easy-to-use guide to research and analysis techniques in sport, helping the reader to build essential skills and confidence in using statistics, vital to support decision-making in any sport enterprise. It is an essential text for any sport business research methods course, and an invaluable reference for all sport industry professionals.



Handbook of Sports Economics Research

Author : John Fizel

Publisher : Routledge

Page : 194 pages

File Size : 39,25 MB

Release : 2017-07-05

Category : Political Science

ISBN : 1351564307

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Book Description

The wealth of data available on sports makes the industry a singular laboratory for observing economic and business behavior and theory. This unique reference on sports economics research provides a detailed perspective on the current state of the discipline. Covering both team and individual sports that include tennis, golf, and motor racing, the handbook explores what we know, what we do not know, what is stable, what is changing, what is certain, and what is controversial in sports economics. The expert contributors address issues in particular sports or comparisons among sports along major topics such as revenue and costs, labor markets, market structure, market outcomes, and public policy.



Understanding American Sports

Author : Gerald R. Gems

Publisher : Routledge

Page : 508 pages

File Size : 46,62 MB

Release : 2009-09-10

Category : Social Science

ISBN : 1134067585

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Book Description

Since the nineteenth century the USA has served as an international model for business, lifestyle and sporting success. Yet whilst the language of sport seems to be universal, American sports culture remains highly distinctive. Why is this so? How should we understand American sport? What can we learn about America by analyzing its sports culture? Understanding American Sports offers discussion and critical analysis of the everyday sporting and leisure activities of ‘ordinary’ Americans as well as the ‘big three’ (football, baseball, basketball), and elite sports heroes. Throughout the book, the development of American sport is linked to political, social, gender and economic issues, as well as the orientations and cultures of the multilayered American society with its manifold regional, ethnic, social, and gendered diversities. Topics covered include: American college sports the influence of immigrant populations the unique status of American football the emergence of women’s sport in the USA With co-authors from either side of the Atlantic, Understanding American Sports uses both the outsider’s perspective and that of the insider to explain American sports culture. With its extensive use of examples and illustrations, this is an engrossing and informative resource for all students of sports studies and American culture.



Sport Business Analytics

Author : C. Keith Harrison

Publisher : CRC Press

Page : 260 pages

File Size : 40,66 MB

Release : 2016-11-18

Category : Computers

ISBN : 1498761275

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Book Description

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.