Innovative Behavior and Communication
Author : Thomas S. Robertson
Publisher : Holt McDougal
Page : 360 pages
File Size : 16,51 MB
Release : 1971
Category : Business & Economics
ISBN :
Author : Thomas S. Robertson
Publisher : Holt McDougal
Page : 360 pages
File Size : 16,51 MB
Release : 1971
Category : Business & Economics
ISBN :
Author : Christophe Loué
Publisher : Academic Conferences and publishing limited
Page : 864 pages
File Size : 21,97 MB
Release : 2017-09-21
Category :
ISBN : 1911218557
Author : Jennings Bryant
Publisher : Routledge
Page : 645 pages
File Size : 17,77 MB
Release : 2002-02-01
Category : Language Arts & Disciplines
ISBN : 1135647372
This new edition updates and expands the scholarship of the 1st edition, examining media effects in
Author : Gordon Foxall
Publisher : Routledge
Page : 573 pages
File Size : 30,65 MB
Release : 2016-01-29
Category : Business & Economics
ISBN : 1317332962
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
Author : Benoît Godin
Publisher : Routledge
Page : 370 pages
File Size : 39,5 MB
Release : 2015-01-09
Category : Political Science
ISBN : 1317928199
Innovation is everywhere. In the world of goods (technology), but also in the world of words: innovation is discussed in the scientific and technical literature, but also in the social sciences and humanities. Innovation is also a central idea in the popular imaginary, in the media and in public policy. Innovation has become the emblem of the modern society and a panacea for resolving many problems. Today, innovation is spontaneously understood as technological innovation because of its contribution to economic "progress". Yet for 2,500 years, innovation had nothing to do with economics in a positive sense. Innovation was pejorative and political. It was a contested idea in philosophy, religion, politics and social affairs. Innovation only got de-contested in the last century. This occurred gradually beginning after the French revolution. Innovation shifted from a vice to a virtue. Innovation became an instrument for achieving political and social goals. In this book, Benoît Godin lucidly examines the representations and meaning(s) of innovation over time, its diverse uses, and the contexts in which the concept emerged and changed. This history is organized around three periods or episteme: the prohibition episteme, the instrument episteme, and the value episteme.
Author : James Garnett
Publisher : Taylor & Francis
Page : 966 pages
File Size : 32,62 MB
Release : 2024-11-01
Category : Political Science
ISBN : 1040279163
This volume takes a communications-oriented approach to a wide range of topics encompassing organization, management, political theory and practice, business-government relations, innovation processes, and IT. Offering a balanced, international presentation, it contains authoritative contributions from world-renowned experts representing various disciplines, including administrative law, organizational and political theory, phenomenology, public and business management, educational technology, psychology, and other fields. The book addresses typically neglected subjects such as communicating through humor, drama, film, poetry, fiction, and other creative forms.
Author : Jose Ramon Saura
Publisher : Frontiers Media SA
Page : 223 pages
File Size : 22,8 MB
Release : 2023-06-21
Category : Science
ISBN : 2832515509
Author : Hubert GATIGNON
Publisher : Springer
Page : 477 pages
File Size : 41,78 MB
Release : 2015-11-02
Category : Business & Economics
ISBN : 1137572647
Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.
Author : Knut Ingar Westeren
Publisher : Routledge
Page : 198 pages
File Size : 15,75 MB
Release : 2018-02-07
Category : Business & Economics
ISBN : 1317231694
In the twenty-first century technology has become global, and firms compete using knowledge and capital. The ‘traditional firm’ has a need for innovation and depends on efficient knowledge management to improve productivity. This book examines five firms that produce the same commodity, white chicken meat, in different parts of the world and under very different conditions. It brings to bear the expertise and international perspectives of the author team, utilizing theoretical discussions and case studies to address the question: How do local firms use knowledge to compete in an increasingly globalized world? This book will be of interest to any postgraduate student, researcher or policymaker hoping to achieve a firmer grasp of innovation and knowledge management: a recurring and highly pertinent theme in contemporary economics.
Author : William D. Crano
Publisher :
Page : 480 pages
File Size : 22,51 MB
Release : 1981
Category : Communication
ISBN :