Author : Richard L. West
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Page : 0 pages
File Size : 30,54 MB
Release : 2004
Category : Communication
ISBN : 9780767430340
This work introduces communication to students who may have little background in communication theory. It aims to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic in their thinking about theory.
Author : Don W. Stacks
Publisher : Harcourt Brace College Publishers
Page : 344 pages
File Size : 39,61 MB
Release : 1991
Category : Language Arts & Disciplines
ISBN :
Author : Marianne Dainton
Publisher : SAGE Publications
Page : 287 pages
File Size : 46,32 MB
Release : 2018-01-08
Category : Language Arts & Disciplines
ISBN : 1506315488
Updated Edition of Bestseller! Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
Author : Swen Windahl
Publisher : SAGE
Page : 260 pages
File Size : 13,62 MB
Release : 1992-01-09
Category : Language Arts & Disciplines
ISBN : 9780803984318
This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca
Author : David Holmes
Publisher : SAGE
Page : 276 pages
File Size : 21,90 MB
Release : 2005-04-23
Category : Language Arts & Disciplines
ISBN : 9780761970705
`This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can' - Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age' of broadcast with the `second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality. The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.
Author : Armand Mattelart
Publisher : SAGE
Page : 196 pages
File Size : 44,29 MB
Release : 1998-08-24
Category : Language Arts & Disciplines
ISBN : 9780761956471
This introduction to communication theory offers an historical account of the development of all major theoretical approaches by summing up the range of existing theories, and explaining how and why the diverse currents of thought emerged.
Author : Marina Krcmar
Publisher : Routledge
Page : 381 pages
File Size : 15,13 MB
Release : 2016-05-20
Category : Language Arts & Disciplines
ISBN : 1136288996
This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly "communication science" approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.
Author : Stephen M. Croucher
Publisher : Routledge
Page : 408 pages
File Size : 45,99 MB
Release : 2015-08-20
Category : Language Arts & Disciplines
ISBN : 1317751361
This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
Author : John Fiske
Publisher : Psychology Press
Page : 203 pages
File Size : 40,8 MB
Release : 1990
Category : Language Arts & Disciplines
ISBN : 0415046726
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver'sCommunication Theoryto Saussure's structural linguistics and Peirce'sSemiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.
Author : Sheila Steinberg
Publisher : Juta and Company Ltd
Page : 356 pages
File Size : 38,39 MB
Release : 2007
Category : Education
ISBN : 9780702172618
In this introductory textbook, the author contextualises approaches and theories on cornmunication studies by making use of local examples from the mass media, as well as relevant political and social experiences. The book is divided into two parts. The first provides students with a strong foundation in communication while the second focuses on the areas of specialisation within communication studies. Each chapter starts with the learning Outcomes and a short overview of the chapter. Students can monitor their learning by using the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will prove invaluable to Students and professionals alike. Beginner students majoring in Communication Studies, as well as those studying towards various degrees or qualifications where communication is a prerequisite will find this book useful.
