Introduction to Mass Communication
Author : J. Black
Publisher : WCB/McGraw-Hill
Page : pages
File Size : 27,99 MB
Release : 1992-01
Category :
ISBN : 9780697133915
Mass Communications and Media Studies
Author : Peyton Paxson
Publisher : Bloomsbury Publishing USA
Page : 378 pages
File Size : 22,19 MB
Release : 2018-05-17
Category : Social Science
ISBN : 1501329960
Book Description
Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
Media & Culture
Author : Richard Campbell
Publisher : Bedford Books
Page : 613 pages
File Size : 30,83 MB
Release : 2002
Category : Mass media and culture
ISBN : 9780312390709
Book Description
Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
Mass Communication
Author : Ralph E. Hanson
Publisher : SAGE Publications
Page : 1297 pages
File Size : 22,60 MB
Release : 2016-10-20
Category : Language Arts & Disciplines
ISBN : 150635856X
Book Description
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Introduction to Mass Communications
Author : Edwin Emery
Publisher :
Page : 466 pages
File Size : 13,52 MB
Release : 1963
Category : Mass media
ISBN :
Book Description
Introduction to Mass Communications
Author : Warren Kendall Agee
Publisher : HarperCollins College
Page : 570 pages
File Size : 24,35 MB
Release : 1994
Category : Mass media
ISBN : 9780673468833
Book Description
Delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field - the increasing international focus of mass communications, the growing multicultural nature of the audiences and the proliferation of new technology.
Essentials of Mass Communication Theory
Author : Arthur Asa Berger
Publisher : SAGE
Page : 226 pages
File Size : 34,43 MB
Release : 1995-07-05
Category : Language Arts & Disciplines
ISBN : 9780803973572
Book Description
'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound
Making Sense of Media
Author : George R. Rodman
Publisher : Addison-Wesley Longman
Page : 568 pages
File Size : 13,36 MB
Release : 2001
Category : Language Arts & Disciplines
ISBN :
Book Description
This dynamic new book on introductory mass communication uses a unique narrative approach to help readers understand a broad and constantly changing field while encouraging them to become critical consumers of media. Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. Important topics such as new technology, globalization, diversity, convergence, and conglomeration are integrated throughout. For anyone interested in learning more about mass communication on an introductory level.
Mass Communication, an Introduction
Author : John R. Bittner
Publisher :
Page : 468 pages
File Size : 48,54 MB
Release : 1989
Category : Reference
ISBN :
Book Description
The SAGE International Encyclopedia of Mass Media and Society
Author : Debra L. Merskin
Publisher : SAGE Publications
Page : 2169 pages
File Size : 47,25 MB
Release : 2019-11-12
Category : Business & Economics
ISBN : 1483375528
Book Description
The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
