Know Your Shoppers (Collection)


Book Description

In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper, make the most of all three "moments of truth," understand consumers' powerful in-store migration patterns, improve collaboration between manufacturers and retailers, learn the lessons of Stew Leonard's and other innovators, and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities. ¿ The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative "Remote Teams." Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, teamworkers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.




Know Your Shoppers (Collection)


Book Description

In Inside the Mind of the Shopper, world-renowned retail consultant Dr. Herb Sorensen, Ph. D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper, make the most of all three "moments of truth," understand consumers' powerful in-store migration patterns, improve collaboration between manufacturers and retailers, learn the lessons of Stew Leonard's and other innovators, and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities. ¿ The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative "Remote Teams." Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, teamworkers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.




Shopping for a Billionaire: The Complete Collection


Book Description

Nine hundred fifty-six thousand eight hundred and one words. Sounds like the beginning of a Broadway theme song (yes, the numbers are off, but hey…). Instead, it’s the word count on this 17-book boxed set! Shopping for a Billionaire: The Complete Collection includes all of the New York Times and USA Today bestselling books in Julia Kent’s romantic comedy billionaire saga. This HUGE anthology gives contemporary romance readers a whole new world to sink into, with office romance, urban and small-town fun, plenty of opposites attracting and enemies to lovers transitions that end in a happily ever after. Whether you love rom coms, chick-lit, or romance novels that make you laugh, this boxed set is for you. Want meet-cutes? Plenty of them in here. Fish-out-of-water? Grumpy hero and sunshine heroine? Second chances? Yep. Proposals, weddings, honeymoons, babies, first Christmases and other holidays? Come on in and check out the series. It all starts when mystery shopper Shannon Jacoby meets billionaire Declan McCormick while in disguise in the men’s room in one of his stores. Romance isn’t in her job description, but suddenly, life heats up as their unexpected encounter leads to an undeniable attraction. Plus, even her cat loves him. When a grumpy cat loves your billionaire boyfriend, you keep the guy. Right? By the end of the collection, they’re married, have a baby, and are trying for more. Along the way, her best friend marries his brother (spoiler!), her two sisters flirt with his other brother and his Scottish cousin, and it’s all interconnected, with so much heart, plenty of swoon, and more laughs than you can count. If you’re never read Julia Kent’s romantic comedy series, now’s your chance for a truckload of hilarious humorous fiction. Dive in and shop for your very own billionaire*. Warning: Julia is not responsible for readers who laugh in bed and keep partners awake. Read responsibly. *Billionaire not guaranteed.




Shopping 3.0


Book Description

Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in e-retailing solutions and the Internet but for others, success will lie in developing a service based on customer experience or one with some apparently bespoke elements; a strategy to appeal to customers as individuals. Shopping 3.0 examines all these changes. It sketches the world of consumers; those who make their purchases from the comfort of their armchair and those who enjoy shopping with friends. Cor Molenaar explores the impact of changing consumer attitudes to shopping; the role of new technology in future retailing and the changing face of both city centre and out of town shops and malls. Shopping 3.0 offers a welcome helping hand for retailers, both physical and web-based shopkeepers; something to help you make sense of the ongoing revolution in shopping and to plan or adjust your business strategy to enable you not just to survive but to thrive in a world that will look very different in a few years time.




The Coupon Mom's Guide to Cutting Your Grocery Bills in Half


Book Description

A book that pays for itself! The creator of couponmom.com, with 1.6 million subscribers and counting, shares her strategic money-saving techniques for saving big while living well Americans are hungry for bargains these days, but one woman has developed the ultimate strategy for enjoying a feast of savings. Taking the nation by storm, with appearances ranging from The Oprah Winfrey Show Stephanie Nelson has shown countless women and men how to save thousands of dollars by becoming savvy coupon clippers-without sacrificing nutrition or quality. Now, in The Coupon Mom's Guide to Cutting Your Grocery Bills in Half, Nelson demonstrates all of the tricks of the trade-beyond coupons and tailor-made for a variety of shopper lifestyles. Whether you're a "busy" shopper and have only a small amount of time each week to devote to finding the best deal; a "rookie" shopper who is ready to put more effort into cutting bills; or a seasoned "varsity" shopper who is looking for new ways to get the deepest discounts possible, this book offers techniques thatw ill make it easy to save money at any level and on any timetable. Extending her Strategic Shopping protocols to mass merchandisers, wholesale clubs, natural-food stores, drugstores, and other retailers, Nelson proves that value and variety can go hand in hand. With meal- planning tips, recipes, and cost-comparison guides, as well as inspiring real-life stories from the phenomenal Coupon Mom movement, this is a priceless guide to turning the checkout lane into a road of riches. Watch a Video




CSCMP Certification Collection


Book Description

Complete best practices for running high-value supply chains and earning elite CSCMP certification… 8 authoritative books, in convenient e-format, at a great price! 8 authoritative books help you plan, manage, and optimize any supply chain -- and systematically prepare for CSCMP's industry-leading certification Master crucial knowledge for earning industry-leading CSCMP Level One SCPro™certification: demonstrate your skills in planning and managing world-class supply chains! This unique 8 eBook package will be an indispensable resource for supply chain professionals and students in any organization or environment. It contains 7 complete books commissioned by Council of Supply Chain Management Professionals (CSCMP), the preeminent worldwide professional association dedicated to advancing and disseminating SCM research and knowledge. CSCMP's Definitive Guide to Integrated Supply Chain Management is your definitive reference to managing supply chains that improve customer service, reduce costs, and enhance business performance. Clearly and concisely, it introduces modern best practices for organizations of all sizes, types, and industries. Next, this package contains six eBooks fully addressing core areas of CSCMP Level One SCPro™ certification: manufacturing/service operations; warehousing; supply management/procurement; transportation; order fulfillment/customer service, and inventory management. All six offer focused coverage of essential technical and behavioral skills, addressing principles, elements, strategies, tactics, processes, business interactions/linkages, technologies, planning, management, measurement, global operations, and more. The Definitive Guide to Manufacturing and Service Operations introduces complete best practices for planning, organizing, and managing the production of products and services. Itintroduces key terminology, roles, and goals; techniques for planning and scheduling facilities, material, and labor; continuous process and quality improvement methods; sustainability; MRP II, DRP, and other technologies; and more. Next, The Definitive Guide to Warehousing helps you optimize all facets of warehousing, step by step. It explains each warehousing option, storage and handling operations, strategic planning, and the effects of warehousing decisions on total logistics costs and customer service. It covers product and materials handling, labor management, warehouse support, extended value chain processes, facility ownership, planning, strategy decisions, warehouse management systems, Auto-ID, AGVs, and more. The Definitive Guide to Supply Management and Procurement helps you drive sustainable competitive advantage via better supplier management and procurement. It covers transactional and long-term activities; category analysis, supplier selection, contract negotiation, relationship management, performance evaluation/management; sustainability; spend analysis, competitive bidding, eProcurement, eSourcing, auctions/reverse auctions, contract compliance, global sourcing, and more. The Definitive Guide to Transportation is today's most authoritative guide to world-class supply chain transportation. Its coverage includes: transportation modes, execution, and control; outsourcing, modal and carrier selection, and 3PLs; TMS technologies; ocean shipping, international air, customs, and regulation; and more. The Definitive Guide to Order Fulfillment and Customer Service covers all facets of building and operating world-class supply chain order fulfillment and customer service processes, from initial customer inquiry through post sales service and support. It introduces crucial concepts ranging from order cycles to available-to-promise, supply chain RFID to global order capture networks, guiding you in optimizing every customer contact you make. CSCMP's The Definitive Guide to Inventory Management addresses all the technical and behavioral skills needed for success in any inventory management role. It illuminates planning, organizing, controlling, directing, motivating and coordinating every activity required to efficiently control product flow. You'll find best-practice coverage for making long-term strategic decisions; mid-term tactical decisions; and short-term operational decisions. Topics discussed range from VMI and inventory reduction to new challenges in global inventory management. Finally, in Demand and Supply Integration: The Key to World-Class Demand Forecasting, Mark A. Moon helps you effectively integrate demand forecasting within a comprehensive, world-class Demand and Supply Integration (DSI) process. Moon shows how to approach demand forecasting as a management process; choose and apply the best qualitative and quantitative techniques; and create demand forecasts that are far more accurate and useful. If you're tasked with driving more value from your supply chain, this collection offers you extraordinary resources -- and unsurpassed opportunities. From world-renowned supply chain experts Brian J. Gibson, Joe B. Hanna, C. Clifford Defee, Haozhe Chen, Nada Sanders, Scott B. Keller, Brian C. Keller, Wendy L. Tate, Thomas J. Goldsby, Deepak Iyengar, Shashank Rao, Stanley E. Fawcett, Amydee M. Fawcett, Matthew A. Waller, Terry L. Esper and Mark A. Moon




Definitive Guides for Supply Chain Management Professionals (Collection)


Book Description

A brand new collection of best practices for planning, organizing, and managing high-value supply chains… 8 authoritative books, now in a convenient e-format, at a great price! 8 authoritative books help you systematically plan, manage, and optimize any supply chain, in any environment or industry Master all the knowledge and best practices you need to design, implement, and manage world-class supply chains! This unique 8 eBook package will be an indispensable resource for supply chain professionals and students in any organization or environment. It contains 7 complete books commissioned by Council of Supply Chain Management Professionals (CSCMP), the preeminent worldwide professional association dedicated to advancing and disseminating SCM research and knowledge. CSCMP's The Definitive Guide to Supply Chain Best Practices brings together state-of-the-art case studies to help you identify challenges, evaluate solutions, plan implementation, and prepare for the future. These realistic, fact-based cases reflect the full complexity of modern supply chain management. You're challenged to evaluate each scenario, identify the best available responses, and successfully integrate functional activities ranging from forecasting through post-sales service. CSCMP's Definitive Guide to Integrated Supply Chain Management is your definitive reference to managing supply chains that improve customer service, reduce costs, and enhance business performance. Clearly and concisely, it introduces modern best practices for organizations of all sizes, types, and industries. Next, this eBook package contains five books fully addressing core areas of CSCMP Level One SCPro™ certification: manufacturing/service operations; warehousing; supply management/procurement; transportation; and order fulfillment/customer service. All five offer focused coverage of essential technical and behavioral skills, addressing principles, elements, strategies, tactics, processes, business interactions/linkages, technologies, planning, management, measurement, global operations, and more. The Definitive Guide to Manufacturing and Service Operations introduces complete best practices for planning, organizing, and managing the production of products and services. Itintroduces key terminology, roles, and goals; techniques for planning and scheduling facilities, material, and labor; continuous process and quality improvement methods; sustainability; MRP II, DRP, and other technologies; and more. Next, The Definitive Guide to Warehousing helps you optimize all facets of warehousing, step by step. It explains each warehousing option, storage and handling operations, strategic planning, and the effects of warehousing decisions on total logistics costs and customer service. It covers product and materials handling, labor management, warehouse support, extended value chain processes, facility ownership, planning, strategy decisions, warehouse management systems, Auto-ID, AGVs, and more. The Definitive Guide to Supply Management and Procurement helps you drive sustainable competitive advantage via better supplier management and procurement. It covers transactional and long-term activities; category analysis, supplier selection, contract negotiation, relationship management, performance evaluation/management; sustainability; spend analysis, competitive bidding, eProcurement, eSourcing, auctions/reverse auctions, contract compliance, global sourcing, and more. The Definitive Guide to Transportation is today's most authoritative guide to world-class supply chain transportation. Its coverage includes: transportation modes, execution, and control; outsourcing, modal and carrier selection, and 3PLs; TMS technologies; ocean shipping, international air, customs, and regulation; and more. CSCMP's The Definitive Guide to Order Fulfillment and Customer Service covers all facets of building and operating world-class supply chain order fulfillment and customer service processes, from initial customer inquiry through post sales service and support. It introduces crucial concepts ranging from order cycles to available-to-promise, supply chain RFID to global order capture networks, guiding you in optimizing every customer contact you make. Finally, in Demand and Supply Integration: The Key to World-Class Demand Forecasting, Mark A. Moon helps you effectively integrate demand forecasting within a comprehensive, world-class Demand and Supply Integration (DSI) process. Moon shows how to approach demand forecasting as a management process; choose and apply the best qualitative and quantitative techniques; and create demand forecasts that are far more accurate and useful. If you're tasked with driving more value from your supply chain, this collection offers you extraordinary resources -- and unsurpassed opportunities. From world-renowned supply chain experts Robert Frankel, Brian J. Gibson, Joe B. Hanna, C. Clifford Defee, Haozhe Chen, Nada Sanders, Scott B. Keller, Brian C. Keller, Wendy L. Tate, Thomas J. Goldsby, Deepak Iyengar, Shashank Rao, Stanley E. Fawcett, Amydee M. Fawcett, and Mark A. Moon




Applied Marketing


Book Description

Applied Marketing, 2e combines solid academic theory and practitioner experience to help students master the core concepts, gain experience applying marketing principles, and understand how top marketers operate in today's business world. By bridging the gap between marketing principles taught in the classroom and those applied by business professionals, Dan Padgett and Andrew Loos, an academic and an agency owner, offer students an insider's perspective on marketing principles. In addition, this course promotes student-centered learning with an entire chapter dedicated to marketing metrics (Chapter 13) and integrates a continuing case study on a socially conscious company, This Saves Lives, to help students apply their knowledge and develop their critical thinking skills.




A Cultural History of Shopping in the Middle Ages


Book Description

A Cultural History of Shopping was a Library Journal Best in Reference selection for 2022. Throughout Europe, the collapse of Roman authority from the 5th century fractured existing networks of commerce and trade including shopping. The infrastructure of trade was slowly rebuilt over the centuries that followed with the growth of beach markets, emporia, seasonal fairs and periodic markets until, in the late Middle Ages, the permanent shop re-emerged as an established part of market spaces, both in towns and larger urban centers. Medieval society was a 'display culture' and by the 14th century there was a marked increase in the consumption of manufactures and imported goods among the lower classes as well as the elite. This volume surveys our understanding of medieval retail markets, shops and shopping from a range of perspectives - spatial, material culture, literary, archaeological and economic. A Cultural History of Shopping in the Middle Ages presents an overview of the period with themes addressing practices and processes; spaces and places; shoppers and identities; luxury and everyday; home and family; visual and literary representations; reputation, trust and credit; and governance, regulation and the state.




Coin Collecting: You Need to Know About Coin Collecting (The Ultimate Guide for Beginners to Start Your Coin Collection)


Book Description

Have you always wanted to start coin collecting, but you’re worried it will be too difficult or Expensive? Do you have some coins lying around, and you want to know their true value? With so much information on coin collecting on the web, it can be tricky to know where to start. If you’re worried about how to find, store, and grade your coins, or if you want to avoid scams and fraud, this handbook arms you with the essential tools and wisdom you’ll need to build a coin collection like a pro, spot fakes, find valuables antiques, catalog and store your collection, and even launch a business! That's what you'll find in this book: · The most detailed description of coins, from the most common to the unobtainable priceless ones; · How to recognize a valuable coin in less than five minutes by calculating its market value; · Ways to make excellent returns by generating profit with your coins; · The biggest mistakes in buying and selling coins: what they are and how to avoid them · Free Bonus: The complete list of the rarest and most sought-after coins by collectors, with the best tips for buying and selling them safely · AND MUCH, MUCH MORE! It's a celebration of the people, events, and ideas that have shaped our world, told through the lens of one of the most fascinating and enduring forms of human currency. So, whether you're a seasoned collector or a curious newcomer, the Coin Collecting is the perfect resource for anyone looking to explore the rich and rewarding world of coin collecting.