Lester Beall


Book Description

The Graphic Design Archives Chapbook Series celebrates the achievements of key design pioneers whose work is collected in the Special Collections department of RIT Library. From the inaugural acquisition of the Lester Beall Archive in 1986, RIT's holdings have grown to include the work of seventeen designers. Extensive collections of personal papers, business records and artwork by Lester Beall, Will Burtin, George Giusti, and Cipe Pineles form the cornerstones of the Archives. Lester Beall: Space, Time & Content explores the work of Lester Beall through reproductions of RIT's comprehensive holdings. Beall (1903-1969) gained prominence through his ads, posters and identity projects commissioned from such high-profile clients as the Chicago Tribune, Collier's and Time magazines, the Rural Electrification Administration and International Paper Company. Throughout his career, Beall's award-winning design and high principles made him a favored lecturer in professional and educational circles. He is now considered as one of the chief proponents of the American Modernist Design movement. R. Roger Remington, Professor of Graphic Design at RIT, has been seriously engaged in the research, interpretation and preservation of the history of graphic design for over 20 years. He has written extensively on the subject and is presently working on a book on Modernism in American Graphic Design.




Lester Beall


Book Description

This text documents the work of Lester Beall, whose graphic design projects included advertising, product styling, packaging, exhibits, murals, posters, books and magazines. Beall was posthumously awarded the 1993 Lifetime Achievement Award by the American




The New Typography


Book Description

"Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston




American Modernism


Book Description

Presents an account of a key period in American graphic design as it manifested itself in various media, covering major historical influences and significant works.




The Moderns


Book Description

In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.







Graphic Icons


Book Description

Who are history's most iconic graphic designers? Let the debate begin here. In this gorgeous, visual overview of the history of graphic design, students are introduced to 50 of the most important designers from the early 20th century to the present day. This fun-to-read, pretty-to-look-at graphic design history primer introduces them to the work and notable achievements of such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Armin Hofmann, Paul Rand, Saul Bass, Herb Lubalin, Milton Glaser, Stefan Sagmeister, John Maeda, Paula Scher, and more. Who coined the term "graphic design"? Who designed the first album cover? Who was the first female art director of a mass-market American magazine? Who created the "I Want My MTV" ad campaign? Who created the first mail-order font shop? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, students start with the who and quickly learn the what, when, why, and where behind graphic design's most important breakthroughs and the impact they had, and continue to have, on the world we live in.




Nine Pioneers in American Graphic Design


Book Description

In this splendidly illustrated book, graphic designer R. Roger Remington and art historian Barbara Hodik profile the careers and contributions of nine men who shaped American graphic design from the 1930s to the 1950s: Mehemed Fehmy Agha, Alexey Brodovitch, Charles Coiner, William Golden, Lester Beall, Will Burtin, Alvin Lustig, Ladislav Sutnar, and Bradbury Thompson. The book explores each designer's milieu, education, personal philosophy of design, body of work, client relations, and problem-solving approaches. The more than 200 illustrations, 55 in color, are drawn from almost every medium of graphic expression, including posters, advertisements, magazines, book jackets, business graphics, and signage. Both authors teach at Rochester Institute of Technology. R. Roger Remington is professor of graphic design and Barbara J. Hodik is professor of art history.




Modern Look


Book Description

A fascinating exploration of how photography, graphic design, and popular magazines converged to transform American visual culture at mid-century This dynamic study examines the intersection of modernist photography and American commercial graphic design between 1930 and 1960. Avant-garde strategies in photography and design reached the United States via European émigrés, including Bauhaus artists forced out of Nazi Germany. The unmistakable aesthetic made popular by such magazines as Harper’s Bazaar and Vogue—whose art directors, Alexey Brodovitch and Alexander Liberman, were both immigrants and accomplished photographers—emerged from a distinctly American combination of innovation, inclusiveness, and pragmatism. Beautifully illustrated with more than 150 revolutionary photographs, layouts, and cover designs, Modern Look considers the connections and mutual influences of such designers and photographers as Richard Avedon, Lillian Bassman, Herbert Bayer, Robert Frank, Lisette Model, Gordon Parks, Irving Penn, Cipe Pineles, and Paul Rand. Essays draw a lineage from European experimental design to innovative work in American magazine design at mid-century and offer insights into the role of gender in fashion photography and political activism in the mass media.




Purity of Aim


Book Description