Integrated Principles of Zoology


Book Description

This text contains the best features of the "classic" zoology text, while adding eight expert contributors and a wealth of technology offerings. A comprehensive volume featuring a total integration of the text and supporting website. Keywords or phrases throughout the text are highlighted to indicate a "hotlink" to the website where more information can be found. This 11th edition offers a wealth of technology products for you and your students and focuses on a "contemporary" revision. A market survey recommended that we reduce the number of chapters dealing with basic biological principles. Therefore, Parts 1 and 2 have been combined and the presentation condensed. Coverage of other topics, including biotechnology and conservation, have been expanded to satisfy market changes. General biology topics have been decreased in favour of more depth in the diversity chapters.







Laboratory Studies in Integrated Principles of Zoology


Book Description

Laboratory Studies in Integrated Principles of Zoology uses a comprehensive, phylogenetic approach in emphasizing basic biological principles, animal form and function, and evolutionary concepts. This introductory lab manual is ideal for a one- or two-semester course. The new edition expertly combines up-to-date coverage with the clear writing style and dissection guides that have distinguished this manual from edition to edition.




Exploring Zoology: A Laboratory Guide


Book Description

Exploring Zoology: A Laboratory Guide is designed to provide a comprehensive, hands-on introduction to the field of zoology.Ê This manual provides a diverse series of observational and investigative exercises, delving into the anatomy, behavior, physiology, and ecology of the major invertebrate and vertebrate lineages.




Integrated Principles of Zoology


Book Description

Emphasizing the central role of evolution in generating diversity, this book describes animal life and the fascinating adaptations that enable animals to inhabit so many ecological niches.




The Art of Public Speaking


Book Description

Lucas' "The Art of Public Speaking" is the leading public speaking textbook in the field. Whether a novice or an experienced speaker when beginning the course, every student will learn how to be a better public speaker through Lucas' clear explanations. Creative activities, vivid examples, annotated speech samples, and foundation of classic and contemporary rhetoric provide students a strong understanding of public speaking. When instructors teach from this textbook, they benefit from Lucas' Integrated Teaching Package. The Annotated Instructor's Edition and Instructor's Manual, both written by Steve Lucas, provide teaching tips and give outlines on how to use the various supplements. As a result, instructors are able to see various teaching examples, how to integrate technology, and analyses and discussion questions for video clips in class. The Annotated Instructor's Edition, Instructor's Manual, Test Bank, CDs, videos, and other supplements provide instructors the tools needed to create a dynamic classroom. This edition has a supplement to meet the needs of online classes, Teaching Public Speaking Online with The Art of Public Speaking.




Life


Book Description

Authoritative, thorough, and engaging, Life: The Science of Biology achieves an optimal balance of scholarship and teachability, never losing sight of either the science or the student. The first introductory text to present biological concepts through the research that revealed them, Life covers the full range of topics with an integrated experimental focus that flows naturally from the narrative. This approach helps to bring the drama of classic and cutting-edge research to the classroom - but always in the context of reinforcing core ideas and the innovative scientific thinking behind them. Students will experience biology not just as a litany of facts or a highlight reel of experiments, but as a rich, coherent discipline.




The Essentials of Marketing Research


Book Description

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.




Loose-leaf Version for Biology How Life Works


Book Description

Biology: How Life Works was written in response to recent and exciting changes in biology, education, and technology with the goal of helping students to think like biologists. The text, visual program, and assessments were developed together to provide students with the best resources to gain an understanding of modern biology. Content is selected carefully, is integrated to illustrate the connections between concepts, and follows six themes that are crucial to biology: the scientific method, chemical and physical principles, cells, evolution, ecological systems, and human impact. The second edition continues this approach, but includes expanded coverage of ecology, new in-class activities to assist instructors in active teaching, new pedagogical support for visual synthesis maps, and expanded and improved assessment.




Van de Graaff's Photographic Atlas for the Biology Laboratory


Book Description

A Photographic Atlas for the Biology Laboratory, Seventh Edition by Byron J. Adams and John L. Crawley is a full-color photographic atlas that provides a balanced visual representation of the diversity of biological organisms. It is designed to accompany any biology textbook or laboratory manual.