Los mitos de Silvia


Book Description

El mundo de los Recursos Humanos está plagado de generalizaciones que traen de cabeza a los responsables de esta área de negocio. Tanto es así que en más de una ocasión preguntas como si es mejor contar con gente leal a la hora de elegir un equipo o no, si la experiencia es la condición básica a la hora de incorporar a alguien a una empresa, si pedir una cláusula de blindaje es una muestra de desconfianza hacía el candidato, cómo elaborar un código de conducta o cuál es la mejor forma de medir el impacto en la formación de un empleado, resuenan en sus adentros cual dilema indescifrable. Con el fin de arrojar luz sobre dichas dudas o situaciones, los diez autores de Los mitos de Silvia (Plácido Fajardo, Ignacio Mazo, Carlos Espinosa, Aránzazu Montes, Jorge Cagigas, Eugenio de Andrés, Juan Pablo Ventosa, Amparo Díaz-Llairó, Javier Martín de la Fuente y Carlos Sánchez) han elaborado un ameno y sencillo manual que, a buen seguro, ayudará a más de un profesional a tener la respuesta adecuada en diferentes situaciones o a valorar si la decisión que se toma es la mejor.




100% Design Portfolio


Book Description

Your portfolio is your first impression; it needs to draw our attention. In this book, you'll find inspiration and global research, which will both open up your mind and surprise and impress your clients.




Critical Interculturality and Horizontal Methodologies in Latin America


Book Description

In this edifying volume Sarah Corona and Claudia Zapata extrapolate the causes for the divisions between groups in Latin American society, bringing their years of experience investigating the conditions and consequences of heterogeneity in the region. First, Corona approaches the problem of difference and heterogeneity epistemologically, asking about the possible benefits of horizontal modes of knowledge production between academics and the "social other." She demands reification for those without access to institutions who experience social ills and theorizes a trans-disciplinary dialogue to discover a horizontal construction of knowledge. Zapata evaluates and questions whether indigenous people throughout the continent have had their quality of life improved by the recognition of their collective rights as peoples. These two works provide overviews of a Latin American multiculturalism that connects to parallel movements in North America and Europe. Combined they offer a guide that could be vital to future activism and social work whether in the classroom or on the streets. Critical Interculturality and Horizontal Methodology in Latin America will appeal to scholars and students who are in need of new ways to comprehend the current strain of multiculturalism and plurality. It offers reflections on how social research can be not only sensitive to the epistemologies and interests of the "cultural other," but approach parity and horizontality in dialogue.




Manual of Standardization in the Romance Languages


Book Description

Language standardization is an ongoing process based on the notions of linguistic correctness and models. This manual contains thirty-six chapters that deal with the theories of linguistic norms and give a comprehensive up-to-date description and analysis of the standardization processes in the Romance languages. The first section presents the essential approaches to the concept of linguistic norm ranging from antiquity to the present, and includes individual chapters on the notion of linguistic norms and correctness in classical grammar and rhetoric, in the Prague School, in the linguistic theory of Eugenio Coseriu, in sociolinguistics as well as in pragmatics, cognitive and discourse linguistics. The second section focuses on the application of these notions with respect to the Romance languages. It examines in detail the normative grammar and the normative dictionary as the reference tools for language codification and modernization of those languages that have a long and well-established written tradition, i.e. Romanian, Italian, French, Catalan, Spanish, and Portuguese. Furthermore, the volume offers a discussion of the key issues regarding the standardization of the ‘minor’ Romance languages as well as Creoles.




Fashion Identity


Book Description

At long last, an identity book specific to the fashion industry! From the explosion of specialized fashion trade shows such as Bread & Butter, Magic, Pool and Project; to the increasingly burgeoning field of fashion illustration, no time has been so ripe for a look at the nuances of fashion identity. With ever increasing numbers of young entrepreneurs launching labels left and right, there is a need to draw inspiration on the one hand, and ascertain the playing field on the other. Fashion Identity satisfies both needs. This book highlights the work of more than one hundred companies from the fashion capitals around the world. Chapters include: Ads, illustration, point off purchase, toys, non-conventional identity, and more.




Echoing Hooves: Studies on Horses and Their Effects on Medieval Societies


Book Description

The horse was the essential animal for the medieval world: means of transport, a vehicle of social status and a cherished companion. This volume explores the ways in which horses shaped medieval societies.




Myth and Subversion in the Contemporary Novel


Book Description

This bilingual work identifies and explains the subversive rewriting of ancient, medieval and modern myths in contemporary novels. The book opens with two theoretical essays on the subject of subversive tendencies and myth reinvention in the contemporary novel. From there, it moves on to the analysis of essential texts. Firstly, classical myths in works by authors such as André Gide, Thomas Pynchon, Julio Cortázar, Italo Calvino or Christa Wolf (for instance, Theseus, Oedipus or Medea) are discussed. Then, myths of biblical origin – such as the Flood or the Golem – are revisited in the work of Giorgio Bassani, Julian Barnes and Cynthia Ozick. A further section is concerned with the place of modern myths (Faust, the ghost, Ophelia…) in the fiction of Günter Grass, Paul Auster, or Clara Janés. The contributors have also delved into the relationship between myth and art – especially in the discourse of contemporary advertising, painting and cinema – and myth’s intercultural dimensions: hybridity in the Latin American novels of Augusto Roa Bastos and Carlos Fuentes, and in the Hindu-themed novels of Bharati Mukherjee. This volume emerges from the careful selection of 37 essays out of over 200 which were put forward by outstanding scholars from 25 different countries for the Madrid International Conference on Myth and Subversion (March 2011). Este volumen bilingüe identifica y explica la práctica subversiva aplicada a los mitos antiguos, medievales y modernos en la novela contemporánea. Abren el libro dos estudios teóricos sobre la tendencia subversiva y la reinvención de mitos en la actualidad. Prosigue el análisis de diversos textos de primera importancia. En primer lugar se revisan los mitos clásicos en autores como André Gide, Thomas Pynchon, Julio Cortázar, Italo Calvino o Christa Wolf (p. ej., Teseo, Edipo, Medea). En segundo lugar, la reescritura de los mitos bíblicos según Giorgio Bassani, Julian Barnes o Cynthia Ozick (p. ej., el diluvio o el Golem). En tercer lugar, mitos modernos en la ficción de Günter Grass, Paul Auster o Clara Janés (p. ej., Fausto, el fantasma, Ofelia). El volumen presta igualmente atención a las relaciones entre mito y arte (su recurrencia en la publicidad, la pintura y el cine contemporáneos) y a la vertiente intercultural de los mitos: el mestizaje en la novela latinoamericana de Augusto Roa Bastos y Carlos Fuentes, o en la de temática hindú de Bharati Mukherjee. La compilación resulta de una exquisita selección de 37 textos entre los más de 200 propuestos para el Congreso Internacional Mito y Subversión (Madrid, marzo de 2011) por investigadores de prestigio procedentes de 25 países.




Acta Conventus Neo-Latini Upsaliensis (set, two volumes)


Book Description

Since 1971, the International Congress for Neo-Latin Studies has been organised every three years in various cities in Europe and North America. In August 2009, Uppsala in Sweden was the venue of the fourteenth Neo-Latin conference, held by the International Association for Neo-Latin Studies. The proceedings of the Uppsala conference have been collected in this volume under the motto “Litteras et artes nobis traditas excolere – Reception and Innovation”. Ninety-nine individual and five plenary papers spanning the period from the Renaissance to the present offer a variety of themes covering a range of genres such as history, literature, philology, art history, and religion. The contributions will be of relevance not only for scholarly readers, but also for an interested non-professional audience.




The Social Semiotics of Populism


Book Description

The concept of 'populism' is currently used by scholars, the media and political actors to refer to multiple and disparate manifestations and phenomena from across both the left and the right ends of the political spectrum. As a result, it defies neat definition, as scholarship on the topic has shown over the last 50 years. In this book, Sebastián Moreno Barreneche approaches populism from a semiotic perspective and argues that it constitutes a specific social discourse grounded on a distinctive narrative structure that is brought to life by political actors that are labelled 'populist'. Conceiving of populism as a mode of semiotic production that is based on a conception of the social space as divided into two groups, 'the People' and 'the Other', this book uses semiotic theory to make sense of this political phenomenon. Exploring how the categories of 'the People' and 'the Other' are discursively constructed by populist political actors through the use of semiotic resources, the ways in which meaning emerges through the oppositions between imagined collective actors is explained. Drawing on examples from Europe, North America and South America, The Social Semiotics of Populism presents a systematic semiotic approach to this multifaceted political concept and bridges semiotic theory and populism studies in an original manner.




2017


Book Description

Futurism Studies in its canonical form has followed in the steps of Marinetti's concept of Futurisme mondial, according to which Futurism had its centre in Italy and a large number of satellites around Europe and the rest of the globe. Consequently, authors of textbook histories of Futurism focus their attention on Italy, add a chapter or two on Russia and dedicate next to no attention to developments in other parts of the world. Futurism Studies tends to sees in Marinetti's movement the font and mother of all subsequent avant-gardes and deprecates the non-European variants as mere 'derivatives'. Vol. 7 of the International Yearbook of Futurism Studies will focus on one of these regions outside Europe and demonstrate that the heuristic model of centre – periphery is faulty and misleading, as it ignores the originality and inventiveness of art and literature in Latin America. Futurist tendencies in both Spanish and Portuguese-speaking countries may have been, in part, 'influenced' by Italian Futurism, but they certainly did no 'derive' from it. The shift towards modernity took place in Latin America more or less in parallel to the economic progress made in the underdeveloped countries of Europe. Italy and Russia have often been described as having originated Futurism because of their backwardness compared to the industrial powerhouses England, Germany and France. According to this narrative, Spain and Portugal occupied a position of semi-periphery. They had channelled dominant cultural discourses from the centre nations into the colonies. However, with the rise of modernity and the emergence of independence movements, cultural discourses in the colonies undertook a major shift. The revolt of the European avant-garde against academic art found much sympathy amongst Latin American artists, as they were engaged in a similar battle against the canonical discourses of colonial rule. One can therefore detect many parallels between the European and Latin American avant-garde movements. This includes the varieties of Futurism, to which Yearbook 2017 will be dedicated. In Europe, the avant-garde had a complex relationship to tradition, especially its 'primitivist' varieties. In Latin America, the avant-garde also sought to uncover and incorporate alternative, i.e. indigenous traditions. The result was a hybrid form of art and literature that showed many parallels to the European avant-garde, but also had other sources of inspiration. Given the large variety of indigenous cultures on the American continent, it was only natural that many heterogeneous mixtures of Futurism emerged there. Yearbook 2017 explores this plurality of Futurisms and the cultural traditions that influenced them. Contributions focus on the intertextual character of Latin American Futurisms, interpret works of literature and fine arts within their local setting, consider modes of production and consumption within each culture as well as the forms of interaction with other Latin American and European centres. 14 essays locate Futurism within the complex network of cultural exchange, unravel the Futurist contribution to the complex interrelations between local and the global cultures in Latin America and reveal the dynamic dialogue as well as the multiple forms of cross-fertilization that existed amongst them.