Author : Tina Best
Publisher : The Butler Publishing Group
Page : 67 pages
File Size : 11,32 MB
Release : 2010-04-14
Category : Business & Economics
ISBN : 1450507417
With the world economy hitting a record low, more and more consumers are tightening their belts and cooking at home, or when they do go out, they look for bargain prices. Many people realize that a night at a restaurant is a pure luxury. Knowing this, the savvy restaurateur is going to have to employ every trick up his sleeve to entice people to keep coming through his doors.
Author : Erik Shellenberger
Publisher : Independently Published
Page : 102 pages
File Size : 41,13 MB
Release : 2018-10-10
Category : Bars (Drinking establishments)
ISBN : 9781724131706
"A real, raw and relevant look at the reality of marketing your bar or restaurant in today's noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge."--Page 4 of cover.
Author : Bill Marvin
Publisher : John Wiley & Sons
Page : 250 pages
File Size : 15,67 MB
Release : 1997
Category : Business & Economics
ISBN :
This book addresses one of the most-asked-for restaurant management topics-marketing-in practical terms. It shows how to increase restaurant sales, starting with an existing customer base, building customer loyalty and increasing the frequency of their visits.
Author :
Publisher : Xspurts.com
Page : 102 pages
File Size : 29,68 MB
Release :
Category : Business & Economics
ISBN :
Unlock the secrets to a thriving food business with Top Business Ideas for the Food Industry. This essential guide delves into innovative and cost-effective strategies for starting a food venture without breaking the bank. Discover how to leverage emerging trends, such as plant-based diets and sustainable practices, to carve out your niche in the dynamic food sector. Explore practical tips on launching a food truck, crafting a unique brand identity, and capitalizing on the booming craft beverage trend. Learn how to harness the power of social media, embrace the future of food packaging, and navigate the growing market for ethnic and international cuisines. With insights on everything from culinary tourism to food waste reduction, this book equips you with the tools and knowledge needed to turn your food business dreams into reality. Chapter Highlights: Exploring Emerging Trends in the Food Industry Sustainable Food Production and Its Business Potential The Rise of Plant-Based Diets and Opportunities for Entrepreneurs Innovative Approaches to Food Delivery Services Crafting a Unique Brand Identity in the Food Sector The Impact of Technology on Modern Food Businesses Navigating the Health Food Market: Trends and Strategies Starting a Food Truck Business: Tips and Insights Exploring Niche Markets: Gluten-Free, Organic, and Beyond The Role of Food Waste Reduction in Building a Brand The Business of Gourmet and Artisanal Foods Leveraging Social Media for Food Industry Success The Future of Food Packaging and Sustainability Creating a Successful Meal Kit Delivery Service The Growing Market for Ethnic and International Cuisines Developing a Scalable Restaurant Concept The Potential of Vertical Farming in Urban Areas Investing in Food and Beverage Franchises: Opportunities and Challenges Exploring the Popularity of Food Subscriptions and Clubs Building a Thriving Online Grocery Business The Evolution of Health-Conscious Fast Food Capitalizing on the Craft Beverage Trend The Impact of Food Allergies on Business Opportunities Innovating with Food and Beverage Pairings The Role of Culinary Tourism in Food Business Growth
Author :
Publisher :
Page : 136 pages
File Size : 27,8 MB
Release : 1988
Category : Food
ISBN :
Author : Jeffrey H. Dorfman
Publisher : Routledge
Page : 227 pages
File Size : 48,12 MB
Release : 2014-03-21
Category : Business & Economics
ISBN : 1134456565
This book analyzes the economics of the food industry at every stage between the farm gate and the kitchen counter. Central to the text are agricultural marketing problems such as the allocation of production between competing products (such as fresh and frozen markets), spatial competition, interregional trade, optimal storage, and price discrimination. Topics covered will be useful to students who expect to have careers such as food processing management, food sector buying or selling, restaurant management, supermarket management, marketing/advertising, risk management, and product development. The focus is on real world-relevant skills and examples and on intuition and economic understanding above mathematical sophistication, although the text does draw on the nuances of modern economic theory.
Author :
Publisher : Benchmark Email
Page : 20 pages
File Size : 49,16 MB
Release :
Category :
ISBN :
Author : Dogan Gursoy
Publisher : Taylor & Francis
Page : 425 pages
File Size : 32,3 MB
Release : 2022-08-15
Category : Business & Economics
ISBN : 1000624854
Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include: New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketing New extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experience Updated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram content New/updated international case studies including many more from Asian and African destinations This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning.
Author : Gowri Vijayan
Publisher : AGRIHORTICO
Page : 38 pages
File Size : 29,55 MB
Release : 2019-03-29
Category : Technology & Engineering
ISBN :
Organic certification is a certification process for producers of organic food and other products. Certification of any product acknowledges that its production has been done according to organic production standards. The production standards vary from country to country, based on their certifying bodies, but the general concept remain the same. Marketing strategies are based on the needs of the business. Planning of market strategy for organic farming in India requires a clear understanding of the present conditions of the industry. Strategies are based on selection of product, type of market, recognition of consumer needs, industry characteristics, price, marketing channels and promotional strategies. In the Indian context, the absence of a stable domestic market for organic food makes it necessary to concentrate on market confirmation/establishment. It is thereby essential to understand the present situation of the market, its preferences, competition, replacements and entry barriers among other issues.
Author : Alyssa Moran
Publisher : MDPI
Page : 214 pages
File Size : 12,2 MB
Release : 2021-01-29
Category : Medical
ISBN : 3036500529
In January 2020, the Center for Science in the Public Interest (CSPI), The Food Trust, Johns Hopkins Bloomberg School of Public Health, and Healthy Eating Research (HER) met for a Healthy Retail Research Convention in Washington, D.C. Attendees included food industry representatives, researchers, and nonprofit organizations. The objective of the convention was to develop a national healthy retail research agenda by (1) determining the effectiveness of government policies, corporate practices, and in-store pilots in promoting healthy eating; (2) identifying gaps in the healthy food retail literature and generating questions for future research, with an intentional focus on reducing health disparities and improving equity; (3) highlighting best practices for partnering with retailers and food manufacturers on healthy retail research; (4) facilitating relationships between retailers and researchers to implement and evaluate retail interventions; and (5) identifying existing datasets, ongoing work, and new opportunities for retail–research partnerships.
