Book Description

Beth Goldstein has taken her years of real world business experience and created a practical guide to help entrepreneurs navigate a lucky path to success. This book is a must-read if you want to accelerate growth at your company. Brian Moran, Executive Director/Sales Development - The Wall Street Journal This book is a must read for any entrepreneur who has wondered why some people seem to consistently benefit from lucky breaks while others seem to just miss. There are a number of things that an entrepreneur can do to improve their odds of success and in this book, Beth provides a clear and easy-to-follow process for any small business. Peter R. Russo, Director, Entrepreneurship Programs - Boston University School of Management This book shows that anyone can create luck in business with the right tools and effort. I feel lucky just to have read it! Barbara Weltman, Publisher - Big Ideas for Small Business Why Do Some Business Owners Appear To Have An Abundance Of Luck While Others Can't Get a Break? What Are Their Secrets? In her latest book, Lucky By Design, Beth Goldstein (author of The Ultimate Small Business Marketing Toolkit) exposes the fallacies and dangers of underestimating your own ability to create powerful 'lucky' business opportunities. Working with thousands of entrepreneurs around the world, Goldstein reveals solid evidence that it's simply not enough to work hard, but you have to work smart and perform key growth activities that impact your business's success. Packed with proven tools, tactics and strategies that you can use to create a solid business roadmap, Goldstein demonstrates how you can prepare for, recognize and take advantage of lucky opportunities. Whether you've just launched a company or have been running one for years, Lucky By Design will give you the insight and knowledge to navigate a path to success. Author, consultant, educator and founder of Marketing Edge Consulting Group, Beth Goldstein has empowered hundreds of entrepreneurs to successfully grow their companies. She helps companies gain an understanding of how their customers think and what influences their purchasing decisions, then applies this knowledge to create targeted business growth initiatives that drive revenue and fundamental growth while increasing profitability and customer loyalty. Her first book, The Ultimate Small Business Marketing Toolkit (McGraw-Hill) is used in 30+ cities around the U.S. to teach business owners the critical skills they need to accelerate growth. In addition, Beth conducts small business growth workshops around the U.S. and abroad, teaches Entrepreneurial Sales and Marketing at the Boston University School of Management and runs the university's $50K New Venture Competition. Beth has over 25 years of direct industry experience and holds an MBA from Boston University and a BA in economics and sociology from Brandeis University.