The Shape of Design


Book Description




Magic's Design


Book Description

They were destined to save the world from an ancient evil. Talos is a magic wielder, born into the mage guild of firecrafters. As an agent of the Overworld Police, he has come from a secret land to protect Earth from magicians intent on enslaving humanity. Mila has always had the gift of healing. But this very modern woman never realized that her skill was born of an ancient magic that only firecraft can fully unlock. Together, Tal and Mila discover that the source of their powers is in unity. Love's shining light might burn them alive protecting the magic of the world, but if the Tree of Life dies, and all the magic in the world is extinguished ... will it matter? Magic's Design is an "intricately detailed and densely complex fantasy romance" (Booklist) from USA Today bestselling author Cat Adams. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.




Exposing the Magic of Design


Book Description

Design synthesis is a way of thinking about complicated, multifaceted problems of a large scale with a repeatable degree of success. Design synthesis methods can be applied in business, with the goal of producing new and compelling products and services, and they can be applied in government, with the goal of changing culture and bettering society. In both contexts, however, there is a need for speed and for aggressive action. This text is immediately relevant, and is more relevant than ever, as we acknowledge and continually reference a feeling of an impending and massive change. Simply, this text is intended to act as a practitioner's guide to exposing the magic of design.




Magic Branding


Book Description

From logo design, to its applications in exhibition, advertisement, brochure, stationery, website, gifts, and other collateral designs, designers can help their clients to build the brand image through anything. This book will show you how the products, shops, and companies develop distinct image and attract people's attention under designers' hands.




Predictable Magic


Book Description

Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.




High-speed Digital Design


Book Description

Focused on the field of knowledge lying between digital and analog circuit theory, this new text will help engineers working with digital systems shorten their product development cycles and help fix their latest design problems. The scope of the material covered includes signal reflection, crosstalk, and noise problems which occur in high speed digital machines (above 10 megahertz). This volume will be of practical use to digital logic designers, staff and senior communications scientists, and all those interested in digital design.




Here Is Real Magic


Book Description

An extraordinary memoir about finding wonder in everyday life, from magician Nate Staniforth. Nate Staniforth has spent most of his life and all of his professional career trying to understand wonder--what it is, where to find it, and how to share it with others. He became a magician because he learned at a young age that magic tricks don't have to be frivolous. Magic doesn't have to be about sequins and smoke machines--rather, it can create a moment of genuine astonishment. But after years on the road as a professional magician, crisscrossing the country and performing four or five nights a week, every week, Nate was disillusioned, burned out, and ready to quit. Instead, he went to India in search of magic. Here Is Real Magic follows Nate Staniforth's evolution from an obsessed young magician to a broken wanderer and back again. It tells the story of his rediscovery of astonishment--and the importance of wonder in everyday life--during his trip to the slums of India, where he infiltrated a three-thousand-year-old clan of street magicians. Here Is Real Magic is a call to all of us--to welcome awe back into our lives, to marvel in the everyday, and to seek magic all around us.




UX Magic


Book Description

It takes conviction to title a user experience book that stands solidly on a cognitive science foundation as "Magic" but through the practice of the Semantic Interaction Design method this breakthrough book introduces you will appear to many as possessing superhero UX powers.The Semantic IxD method is laser focused on transforming product requirements into experiences guaranteed to result in the minimum cognitive load with the smallest number of screens and fewest flow steps possible. An additional benefit it provides is a 10X speed increase at which designers can achieve these magical results. It provides an antidote to the expensive and endless A/B trials resulting in suboptimal products propagated by the proponents of design Darwinism. It can also mitigate the excessive hours wasted in opinion and personality oriented UX debates during product development meetings.UX Magic builds upon an HCI conceptual model foundation leveraging human natural language understanding and extends it into the GUI layers of design pattern visualization, UX flow and applied game theory to create optimal user experiences that also align well with business objectives. In addition to guiding you to minimize cognitive load from the very start of sketching screens it will also lead to UX designs that scale well into the future as product functionality grows with each successive release.




Pattern Magic


Book Description

Pattern Magic is the cult pattern-cutting book from Japan. Taking inspiration from nature, from geometric shapes and from the street, this book harnesses the sheer joy of making and sculpting clothes. Pattern Magic takes a creative approach to pattern cutting, with step-by-step projects for fashion designers and dressmakers to enjoy. All the basic information you need to start pattern cutting is included, from the basic block to measurements and scaling. Each project is beautifully illustrated with clear diagrams and photographs showing the stages of construction, the toiles and the finished garments. These easy-to-follow illustrations and detailed instructions make it easy to create stunning, sculptural clothes with a couture look. Step-by-step projects for fashion designers and dressmakers - with clear diagrams and photographs. Gives all the basic information needed to start pattern cutting: from the basic block to measurements and scaling. Easy-to-follow, detailed instructions make it easy to create stunning, sculptural clothes with a couture look Reviews for Pattern Magic: 'The feeling of figuring the puzzle out makes this book series a joy to explore' House of Pinheiro 'If you've mastered the basics of pattern cutting, have caught the bug and are eager to experiment with complex 3d designs, you should definitely take a look at Pattern Magic' Tilly And The Buttons Blog 'I've had an explosion of inspiration, and I'm not even an expert in sewing!...I'm sure that many of you, fashion designers or not, can learn a lot from these tutorials' ImaginativeBloom.com CONTENTS: Part 1: Creating form through inspiration: Accents, Gathered hole, Crater, The drop hole, Lumps and bumps Part 2: Making patterns for haute couture garments: Draped design, The twist, Hide and seek, Interwoven design, Bamboo shoot, The knot, Two distinct expressions, An intriguing curve, Bunka-style sloper (block) for an adult woman, Bunka-style sloper (block) for an adult woman (Size M) (half-scale)




Generation Decks


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