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Make Your Business Social

Author : Lindsay Chambers

Publisher : Business Expert Press

Page : 120 pages

File Size : 17,14 MB

Release : 2020-07-13

Category : Business & Economics

ISBN : 1952538017

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Book Description

In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts. Social media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business owners say they believe social media is essential for their companies. Make Your Business Social provides actionable solutions for business owners to create and sustain a successful social media presence. In this book you will learn how to: build or expand a social media audience for your business; create graphics, even if you’re not a designer; choose the right platforms for your business; cultivate strategies for present and future social media; and use real-life experience from current business owners. Make Your Business Social brings fresh insights from its three authors, who have spent years creating and managing social media for businesses. Within these pages, you will find the inspiration you need to expand your social media presence and add an appealing new dimension to your branding and marketing efforts.



Maximize Your Social

Author : Neal Schaffer

Publisher : John Wiley & Sons

Page : 226 pages

File Size : 43,93 MB

Release : 2013-09-06

Category : Business & Economics

ISBN : 1118756681

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Book Description

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.



Understanding Social Media

Author : Damian Ryan

Publisher : Kogan Page Publishers

Page : 304 pages

File Size : 16,64 MB

Release : 2015-04-03

Category : Business & Economics

ISBN : 0749473576

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Book Description

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.



Social Media Marketing for Your Business

Author : Carol L. Morgan

Publisher : Builderbooks

Page : 144 pages

File Size : 31,21 MB

Release : 2018

Category : Business & Economics

ISBN : 9780867187649

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Book Description

Social media is everywhere -- The big picture -- Goal setting -- Reputation management -- Mobile, visuals, and hashtags : social media must-haves -- Facebook -- Twitter -- Google+ and google my business -- Linkedin -- Pinterest -- Houzz -- Instagram -- Snapchat -- Youtube -- Other digital marketing -- Managing your social media program -- Evaluating your program : tracking and measuring results -- What's next? -- Notes -- Index



How to Make Money with Social Media

Author : Jamie Turner

Publisher : FT Press

Page : 305 pages

File Size : 43,92 MB

Release : 2010-09-20

Category : Business & Economics

ISBN : 013217300X

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Book Description

This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns



A Social Strategy

Author : Mikolaj Jan Piskorski

Publisher : Princeton University Press

Page : 287 pages

File Size : 28,69 MB

Release : 2016-02-23

Category : Business & Economics

ISBN : 0691169268

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Book Description

What people get out of social media—and how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can’t be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company’s social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it. Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.



Get Bold

Author : Sandy Carter

Publisher : IBM Press

Page : 288 pages

File Size : 50,63 MB

Release : 2012

Category : Business & Economics

ISBN : 0132618311

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Book Description

'Get Bold' offers a systematic approach to creating and implementing an effective and successful social business strategy that moves your company beyond just looking at social media to realizing tangible business results.



Making Business Of Social Media

Author : Raymond Wayne

Publisher : Estalontech

Page : 173 pages

File Size : 50,95 MB

Release : 2018-11-10

Category : Business & Economics

ISBN : 8829547751

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Book Description

Imagining the Future Social media has brought people together in ways that were unimaginable just a decade or so ago, enabling us to forge or rekindle personal connections while presenting affordable possibilities to expand branding, credibility, and influence on a global level. Many businesses—large and small—are still catching up with technology, looking for ways to leverage these new opportunities and develop strategies to harness social media’s potential to achieve their marketing goals. It’s a safe bet that social media platforms will continue to innovate and evolve. The companies poised to make the most of those changes will be ones with flexible strategies that can adapt as tools and user behaviour shifts. Five-year plans are meaningless in the face of disruptive technology that is far from technological maturity. If you want to make the most of social media, you’re going to need to learn to go with the flow. No one can predict the next social media breakthrough. Yet it’s possible to make some educated guesses based on emerging trends and technology. These shifts may have negligible impact on the way some businesses use social media and present enormous opportunities for others. It will be up to you to watch for new platforms and capabilities and see the possibilities they offer yet here , this book has already brought all readers to the Forefront of Social Media Advancement .



Strengthening SME Performance Through Social Media Adoption and Usage

Author : Qalati, Sikandar Ali

Publisher : IGI Global

Page : 307 pages

File Size : 24,44 MB

Release : 2023-03-17

Category : Computers

ISBN : 1668457717

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Book Description

Small and medium-sized enterprises (SMEs) are recognized as the backbone of today’s world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channel’s revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians.



Marketing: The Beginners Guide to Making Money Online with Social Media for Small Businesses

Author : Alex Nkenchor Uwajeh

Publisher : Alex Nkenchor Uwajeh

Page : 64 pages

File Size : 28,21 MB

Release : 2016-08-13

Category : Business & Economics

ISBN :

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Book Description

This is a free social media marketing book Social media sites offer a massive range of benefits for small businesses. Not only are they a low-cost way to build brand awareness about your business and your products, but they’re also an excellent way to attract new customers. The key to success with social media marketing is to understand the right ways to leverage each social media platform to your advantage. You can use the social media service to streamline your social marketing campaigns and increase your visibility across a broad range of social channels easily, including Facebook, Twitter, LinkedIn, Google Plus, Instagram, SnapChat, YouTube, and many others. If you can get it right, chances are your business will reap the rewards in the form of a huge spike in sales. *** Download the social media marketing ebook for free today*** Other Available Books: *The Power of Positive Affirmations: Each Day a New Beginning *Christian Living: 2 Books with Bonus Content. *Bitcoin and Digital Currency for Beginners: The Basic Little Guide. *Investing in Gold and Silver Bullion - The Ultimate Safe Haven Investments. *Nigerian Stock Market Investment: 2 Books with Bonus Content. *The Dividend Millionaire: Investing for Income and Winning in the Stock Market. *Economic Crisis: Surviving Global Currency Collapse - Safeguard Your Financial Future with Silver and Gold. *Passionate about Stock Investing: The Quick Guide to Investing in the Stock Market. *Guide to Investing in the Nigerian Stock Market. *Building Wealth with Dividend Stocks in the Nigerian Stock Market (Dividends - Stocks Secret Weapon). *Precious Metals Investing For Beginners: The Quick Guide to Platinum and Palladium. *Child Millionaire: Stock Market Investing for Beginners - How to Build Wealth the Smart Way for Your Child - The Basic Little Guide. *Taming the Tongue: The Power of Spoken Words. *The Real Estate Millionaire: Beginners Quick Start Guide to Investing In Properties and Learn How to Achieve Financial Freedom. *Business: How to Quickly Make Real Money - Effective Methods to Make More Money: Easy and Proven Business Strategies for Beginners to Earn Even More Money in Your Spare Time. *Finance: Cloud Computing, Cyber Security and Cyber Heist - Beginners Guide to Help Protect Against Online Theft in the Cyber World. *Money: Small Business Opportunities - Money Making Ideas - Start Your Own Business for Beginners - Escape the Rat Race and Be Your Own Boss. *Stock Market Investing: Pathway to Wealth Creation