MANAGING INTELLECTUAL PROPERTY : The Strategic Imperative


Book Description

The book, now in its fifth edition, offers a comprehensive treatment of Intellectual Property concepts and their applications in Indian industry. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP. Web-based material comprising chapter-wise PowerPoint Presentations (PPTs) and Multiple Choice Questions is available at www.phindia.com/sople. This book is primarily intended as a text for postgraduate students of management, students of engineering and those who are pursuing certificate, postgraduate diploma or degree courses in IPR. In addition, professionals and corporate decision-makers should find the text valuable.NEW TO THE FIFTH EDITION • A new chapter has been introduced on Filing Patent Applications. • Numerous sections such as clinical research regulations, planned purification, combination therapy, alternate delivery, trade dress trademark protection, trademark caution notice, comparative advertising and trademark violation, contributory and vicarious infringement, two statutes for farmers’ rights, incremental innovation, piracy in fashion design, patentable or not patentable biotech inventions have now been incorporated in the respective chapters. • More cases/caselets have been introduced in the present edition. KEY FEATURES • Discusses IPs such as Patents, Copyrights, Trademarks, Trade Secrets, Designs, Semiconductor Circuit Layouts and Geographical Indications, etc. • Practices issues of IPRs in Cyber Space, Fashion Design, Biotechnology and Pharmaceutical industry. • Classifies systems in practice for various IPs. • Provides IPRs legal provision in Indian context. • Includes a comprehensive glossary of important terms. • Encloses CD-ROM containing Intellectual Property Rights’ laws in India as per the latest amendments.




MANAGING INTELLECTUAL PROPERTY


Book Description

The book presents a comprehensive treatment of Intellectual Property concepts and its applications in Indian industry. Now, in its Third Edition, it includes a new chapter on Valuation of Intellectual Property and numerous cases/caselets in most of the chapters. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP. Web-based material comprising chapter-wise PowerPoint Presentations (PPTs) and multiple choice questions is available at www.phindia.com/sople This book is primarily intended as a text for postgraduate students of management, students of engineering and those who are pursuing certificate, postgraduate diploma or degree courses in IPR. In addition, professionals and corporate decision-makers should find the text very valuable. KEY FEATURES : Discusses IPs such as Patents, Copyrights, Trademarks, Trade Secrets, Designs, Semiconductor Circuit Layouts and Geographical Indications, etc. Treats IPRs and Cyber Space and Pharmaceutical sector in separate chapters. Classifies systems in practice for various IPs. Provides IPRs legal provision in Indian context. Includes a comprehensive glossary of important terms.







Fashion Management


Book Description

Success in the fashion industry is not solely based on creativity and innovation; thought-out strategy and an astute application of management concepts are just as essential. The second edition of Fashion Management: A Strategic Approach is the ideal companion for students determined to understand the strategic frameworks vital to achieving success in the highly competitive world of fashion. Written by expert academics Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas and Liz Gee, the highly anticipated second edition of this market-leading text solidifies the book's place as the go-to guide for students studying the business of fashion. With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for students determined to get to grips with the breadth of issues and concerns facing fashion organisations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. The second edition of Fashion Management includes: · A new chapter on 'Managing Routes to Fashion Markets', reflecting the growing precedence of digitalisation and omnichannel retailing in the contemporary fashion industry. · A new chapter on 'Fashion Law', highlighting the importance of recognising and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture. · Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow. · Additional and updated case studies covering a range of fashion companies from all over the world, including India, Australia, France, the UK, and many more. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies.




Nanotechnology Intellectual Property Rights


Book Description

"We need to seamlessly integrate IPR in the standard graduate/post graduate courses in science, technology, commerce, creative arts, etc., without over burdening the students with law" —Dr Prabuddha Ganguli, CEO, VISION-IPR Nanotechnology Intellectual Property Rights: Research, Design, and Commercialization offers an overview of the dynamics of development and commercialization in nanotech, where strategic integration of IP, R&D, and commercialization has become imperative. It demystifies issues of intellectual property rights (IPR) associated with research, design, technology transfer, and commercialization of innovations in technology-led areas such as nanotech. Gives all stakeholders vital information to instill confidence by helping them better understand their individual roles in the IPR process Designed for a diverse readership that may not have background knowledge of the legal nuances of IPR, this book clearly articulates techno-legal aspects of nano-related innovations to aid their effective integration into businesses. This resource stands apart by using numerous case studies and pictorial illustrations, addressing aspects ranging from ideation to commercialization of IP-enabled nanotechnology. It illustrates the evolving patent landscape in nanotechnology, explores the international patent classification system, and details patenting procedures in a range of jurisdictions, including search for nanotechnology prior art and creation of search strategies. The authors discuss patent-led nanotechnology businesses, presenting a wide range of case studies that address construction of valuable patent portfolios, growth of start-ups, and consolidation of IP-led nanobusinesses through mergers, acquisitions, joint ventures, strategic investments, etc. They also cover patent litigations in nanotechnologies and the significance of strategically crafting agreements related to IP transactions. In addition, they address compliance with contractual obligations, the importance of well-drafted patent specifications, and sensitive aspects of conducting techno-legal due diligence prior to the development and marketing of products. Also covered are vulnerabilities in challenging/defending the validity of patents and negotiating settlements. Integrating use of the IPRinternalise® model for capacity building in human and infrastructural resources, the authors assess the future of IP landscaping in nanotechnology. Here, they focus on patentability, public perception of risks to health and ecosystems, institutionalized management of intellectual property rights, and the steps that will be necessary to meet these and other such challenges on the way to realizing profits in nanotech.










INTELLECTUAL PROPERTY RIGHTS


Book Description

Creations of mind can vary in its form—from a brilliant thought to a gizmo gadget to a popular fiction—all come under the legal term called Intellectual Property. In the world of upheaval technology, where information on anything and everything is freely available and accessible, guarding these intellectual properties legally becomes a prerequisite. This book comprehensively discusses how to manage and secure the intellectual property and the legal norms associated with it. The book begins with introducing the concepts related to Intellectual Property and the WTO Agreement. The following chapters explain various types of Intellectual Property Rights such as Patents, Copyrights, Trade Marks, Industrial Designs, Integrated Circuits, and Geographical Indications. These chapters also provide in-depth and detailed insight on regulations and procedures for protection of Intellectual Property Rights. The book further explicates the creation of Intellectual Property and spells out the conceptual framework for creativity and innovation. Management of Intellectual Property is as important as its creation, and therefore the concluding chapters describe the activities for management and commercialization of Intellectual Property Rights, and the emerging issues surrounding them. Two separate cases have been added at the end of the book, to provide an analytical insight of the subject to the students. The book is meant for the undergraduate and postgraduate students of management and technology. Besides, the book can be useful for the undergraduate students of law as a ready reference.




Managing Intellectual Property for Museums


Book Description

This Guide, prepared by Rina Elster Pantalony, was recently updated to reflect the tremendous developments since it was first published in 2007, in particular Digital Rights Management, the role of social media as a business opportunity and traditional knowledge. The two-part Guide first describes IP issues relevant to museums then reviews existing business models that could provide museums with appropriate opportunities to create sustainable funding, and deliver on their stated objectives.