Book Description
The Spanish edition of the bestselling book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. When Guerrilla Marketing was first published in 1983, Jay Levinson was considered a pioneer with his unique “take no prisoners” approach to marketing, oriented to owners of small- and medium-sized companies. Almost twenty years & 1,000,000 copies later, Guerrilla Marketing is now considered the Marketing Bible and the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today’s marketers, this completely revised and expanded edition (Spanish version), identifies the following: The fastest-growing markets for the twenty-first century, with suggestions on how to reach them. Special strategies for forming strategic marketing alliances with other businesses. The latest tactics for independent contractors and those who do business on the telephone. Up-to-date information on the Internet and other technologies that help the guerrilla entrepreneur choose the proper business and make it grow. Management lessons for the entrepreneur in the twenty-first century.
