Author : Jeri Davis
Publisher : Jossey-Bass
Page : 212 pages
File Size : 42,69 MB
Release : 1996-02-23
Category : Medical
ISBN :
Marketing for Therapists is the first book of its kind to offer step-by-step guidance for creating effective and ethical marketing strategies that meet the challenges of today's rapidly changing behavioral healthcare environment. The expert contributors apply proven marketing concepts and techniques to the field of clinical practice and present nuts-and-bolts information in easy-to-understand language.
Author : David P. Diana
Publisher : John Wiley & Sons
Page : 260 pages
File Size : 40,56 MB
Release : 2010-03-19
Category : Psychology
ISBN : 0470609133
Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places." —Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic "David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision." —Melinda Edwards, MD, Psychiatrist A hands-on guide to building a successful mental health practice There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice. Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on: Using customer-based selling to create a thriving practice Developing effective strategies for engaging clients, building credibility, and earning loyalty Identifying true prospects that will lead to long-term success Using power, influence, and persuasion to help grow your practice Creating an impression and being remembered Using Internet technology to start a conversation and build relevance A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.
Author : Daniel Wendler
Publisher : Createspace Independent Publishing Platform
Page : 116 pages
File Size : 32,39 MB
Release : 2016-04-21
Category :
ISBN : 9781532844553
Online marketing made easy Online marketing doesn't have to be difficult.In fact, online marketing can be one of the easiest ways to build your private practice. With the right strategy and a bit of effort, you can create a sustainable flow of online referrals.Clicking with Clients can show you how. It's written by Daniel Wendler, a doctoral student in clinical psychology and an online marketing expert. Before starting his graduate studies in psychology, Daniel worked for some of the top digital marketing agencies, and started his own successful internet businesses as well. He wrote Clicking with Clients to help therapists feel confident marketing their practice online. If you want a practical guide to launching your website, attracting new clients and growing your practice through the web, this is your book. Inside, you'll learn step-by-step instructions on how to: * Build and design a website* Attract new clients through SEO, social media, and online advertising* Protect your privacy online* Self-publish a book to share your expertise* And more!Plus, you'll learn common marketing pitfalls to avoid, as well as clever strategies for making the most of your investment in online marketing. You'll also get recommendations for further readings, trusted experts, and helpful websites - everything you need to excel at online marketing. Ready to build your private practice online? Start Clicking with Clients today!
Author : Jane Travis
Publisher :
Page : 277 pages
File Size : 43,5 MB
Release : 2019-11-26
Category :
ISBN : 9781692305529
You're a counsellor or psychotherapist, and you're qualified, insured and have a room. Now, how do you attract clients? Starting your own private practice is exciting and challenging, and this book will motivate and inspire and to take the necessary actions to attract clients and build a successful practice that you can be proud of. Inside you'll learn: How to get started quickly and on a budget, no website necessary How to manage those nagging fears or worries that might hold you back How to be visible and attract clients in a way that feels right for you, no cheesy sales techniques required In this easy to read book, we look at niches*websites*social media*content creation and blogs*mindset*money*Imposter Syndrome*time management*networking*offline*advertising and much more. Written by a counsellor, this book offers down to earth practical advice to grow your confidence, so you can grow your private practice into whatever you want it to be. By the end of this book, you'll be ready to love and grow your business like never before. I am on a mission to change the face of therapy. Together we're going to change the way people view our work and shift the public perception of what we do, which will benefit clients, ourselves and the communities around us. WHAT IF PRIVATE PRACTICE FOCUSED ON PREVENTION? People associate counselling with mental health issues, but can you imagine how much better it would be for them to invest in some therapy BEFORE it got to the point of doctors visits and time off? To get help when they first notice that they have a low mood or are struggling with an aspect of their life or relationship rather than wait till they reach rock bottom? This isn't a new concept, I think all counsellors and psychotherapists want this. So how can we make this happen?
Author : Beth Hayden
Publisher : John Wiley & Sons
Page : 214 pages
File Size : 37,26 MB
Release : 2012-06-08
Category : Business & Economics
ISBN : 1118414713
How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers. You will learn: How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.
Author : Christian Hughes
Publisher :
Page : 73 pages
File Size : 16,89 MB
Release : 2021-06-14
Category :
ISBN :
This is a guide for all the talented therapists and counsellors like you who are struggling to create a successful business. Experts in helping others to build happier and more successful lives but yet struggling to find enough well-paying clients to give you the income, stability and business you want. Those of you who were told that "if you build it, they will come" only to find they most definitely did not! Those of you who look at other therapists making an effortless success and are left wondering "what I am missing?" Those of you who want to learn straightforward strategies for succeeding in private practice without paying for advertisements.Written by a therapist who has struggled with the best of them to build a private practice and learned what works and, just as importantly, what doesn't. Marketing For Therapists will give you tools to create a marketing strategy with minimal resources. Build a full client list from scratch. Create a regular stream of clients. Exponentially grow your income. In the simple steps offered in this book you will...Learn the common marketing mistakes of struggling therapists. Learn how to be gain clarity on what you do and how to market it. Learn how to identify your ideal clients and how to find them. Learn how to focus on your clients real problems, in their words, and how to offer solutions they want. Learn how to refine your messaging to speak directly to your ideal clients. Learn how to engage your potential clients to build relationships that lead to real clients in your practice. Learn how to use you existing skills to create multiple offerings that earn more for your time, expanding your income potential and creating more freedom for you. Learn to set prices effectively. If are new to private practice and want to learn how to market yourself, or if your current strategy is not bringing you the results you want, then Marketing For Therapists might just be what you are looking for.
Author : Thomas M. Skovholt
Publisher : Oxford University Press
Page : 229 pages
File Size : 43,58 MB
Release : 2017-02-07
Category : Medical
ISBN : 0190496584
In this 10th Anniversary text, Thomas M. Skovholt and Len Jennings paint an elaborate portrait of expert or "master" therapists. The book contains extensive qualitative research from three doctoral dissertations and an additional research study conducted over a seven-year period on the same ten master therapists. This intensive research project on master therapists, those considered the "best of the best" by their colleagues, is the most extensive research on high-level functioning of mental health professionals ever done. Therapists and counselors can use the insights gained from this book as potential guidelines for use in their own professional development. Furthermore, training programs may adopt it in an effort to develop desirable characteristics in their trainees. Featuring a brand new Preface and Epilogue, this 10th Anniversary Edition of Master Therapists revisits a landmark text in the field of counseling and therapy.
Author : James Rye
Publisher : Routledge
Page : 113 pages
File Size : 18,79 MB
Release : 2018-03-29
Category : Psychology
ISBN : 0429918909
This book answers the questions that therapists frequently ask about setting up and running a business. It allows readers to successfully make the journey from being trained in how to conduct professional therapy sessions to running a growing private practice. The material covers a range of issues including: registration with HMRC, money issues, marketing, insurance, and whether to work from home or other premises. The book addresses a number of practical questions, such as: Do I have to register with the information commission? What can I count as legitimate business expenses? What mistakes should I avoid when marketing my practice? How can I easily and cheaply accept card payments from my clients? What help can I get to manage my phone calls? How can I get a website? and, What can I do to increase my personal safety?As counselling in the twenty-first century changes, an increasing number of therapists are using technology to write and store notes, and to communicate with clients - either to arrange appointments, or to conduct them.
Author : Kathryn Schaefer
Publisher :
Page : 216 pages
File Size : 15,33 MB
Release : 1991
Category : Medical
ISBN :
If you're in private practice or just starting as a physical therapist, Marketing Techniques for Physical Therapists is the book to have as a guide. It shows you step-by-step how to market and maintain a succes sful practice.
Author : Chris E. Stout
Publisher : John Wiley & Sons
Page : 359 pages
File Size : 23,47 MB
Release : 2004-10-11
Category : Psychology
ISBN : 0471426237
All the tips and tools you need to build a successful mental health practice from the ground up Many mental health professionals currently working for group practices, hospitals, and private or government agencies have both the skills and the drive to become solo practitioners. But how and where do you begin? Getting Started in Private Practice is a reliable reference that offers the comprehensive information and armchair motivation you need to establish and build your own practice from the ground up. User-friendly and full of helpful tips, this handy book provides you with tools and techniques for starting and maintaining a thriving private practice, including information on: * Discovering your ideal practice * Creating a business plan * Financing your start-up * Setting fees * Setting up shop and measuring results * Minimizing risk * Managing managed care * Marketing your practice * Generating referrals * Utilizing additional print, Web, and organizational resources From major concerns such as ethics and liability to day-to-day matters like selecting stationery and business cards, Getting Started in Private Practice puts the best solutions at your fingertips. Whether you're a recent graduate or a seasoned pro, this invaluable resource will help you minimize the uncertainty of establishing a solo practice while maximizing the rewards.
