Marketing in Tanzania
Author : Leona Pfund
Publisher :
Page : 20 pages
File Size : 47,50 MB
Release : 1977
Category : Tanzania
ISBN :
Author : Leona Pfund
Publisher :
Page : 20 pages
File Size : 47,50 MB
Release : 1977
Category : Tanzania
ISBN :
Author : Samuel Mwita Wangwe
Publisher : Cambridge University Press
Page : 447 pages
File Size : 36,94 MB
Release : 2023-11-23
Category : Business & Economics
ISBN : 1009285777
It is widely accepted that countries' institutions play a major role in their economic development. Yet, the way they affect, and are affected by, development, and how to reform them are still poorly understood. In this companion volume, State and Business in Tanzania diagnoses the main weaknesses, root causes, and developmental consequences of Tanzania's institutions, and shows that the uncertainty surrounding its development paths and its difficulty in truly 'taking off' are related to institutional challenges. Based on a thorough account of the economic, social, and political development of the country, this diagnostic offers evidence on the quality of its institutions and a detailed analysis of critical institution- and development-sensitive areas among which state-business relations rank high, even though the institutional features of land management, civil service and the power sector are shown to be also of prime importance. This title is also available as Open Access.
Author : George Tesar
Publisher : Routledge
Page : 313 pages
File Size : 47,47 MB
Release : 2018-04-27
Category : Business & Economics
ISBN : 1351864831
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.
Author : Nafukho, Frederick Muyia
Publisher : IGI Global
Page : 510 pages
File Size : 14,4 MB
Release : 2021-03-19
Category : Business & Economics
ISBN : 1799864723
A robust manufacturing sector is a necessity and a sufficient condition for any country’s human and economic development as it creates employment and alleviates poverty. During this Fourth Industrial Revolution era, there is an urgent need in Africa to optimally utilize the existing resources to support manufacturing or else risk allowing the continent to fall behind in the industrial economy. Innovative strategies are needed that can unlock Africa’s manufacturing potential by exploring key areas that may help Africa mature and launch modernized economies that will benefit the developed world’s industrial economy. The Handbook of Research on Nurturing Industrial Economy for Africa’s Development examines various innovations necessary for Africa’s economic development including drivers of the manufacturing economy such as education, agriculture, human capital, science and technological innovations, language, politics, and business environments. The book explores strategies to increase Africa’s economic diversity, complexity, productivity, and ultimately competitiveness, and for the continent to realize its manufacturing/industrial potential. Further, chapters focus on African countries’ industrial economies in the African context and facilitating the fulfillment of the Sustainable Development Goals (SDGs) and the African Union’s Agenda 2063. This book is a valuable reference tool for government officials, economists, industrialists, practitioners, stakeholders, researchers, academicians, and students interested in the industrial economic development of Africa.
Author : Richard Afriyie Owusu
Publisher : CRC Press
Page : 400 pages
File Size : 36,76 MB
Release : 2021-05-17
Category : Business & Economics
ISBN : 0429535414
Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.
Author : IBP USA
Publisher : Lulu.com
Page : 263 pages
File Size : 20,38 MB
Release : 2013-08
Category : Business & Economics
ISBN : 1438768907
Tanzania Investment and Business Guide - Strategic and Practical Information
Author : Wineaster Anderson
Publisher :
Page : 142 pages
File Size : 20,68 MB
Release : 2005
Category : Tourism
ISBN :
Author : Goodluck Charles
Publisher : Cambridge Scholars Publishing
Page : 260 pages
File Size : 34,97 MB
Release : 2016-09-23
Category : Business & Economics
ISBN : 1443819271
This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers’ understanding and application of what they have learned in actual situations.
Author : George Tesar
Publisher : Routledge
Page : 278 pages
File Size : 43,61 MB
Release : 2013
Category : Business & Economics
ISBN : 041578333X
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.
Author : H. Laurens van der Laan
Publisher : Routledge
Page : 240 pages
File Size : 41,60 MB
Release : 2018-08-09
Category : Business & Economics
ISBN : 0429863195
First published in 1999, this volume explores how African agriculture has always had a strong appeal for the people of the Netherlands. This is due to (1) a long-established interest in tropical agriculture going back to the days when Indonesia was a Duth colony; (2) a broad-based desire to help the Third World; and (3) the view that Tropical Africa is highly dependent on agriculture. As practical expertise in Africa and systematic research on African agriculture grew, specialization became both possible and necessary. This volume reflects the specialization in marketing which has been welcomed by economists, geographers and scholars of agricultural marketing. In addition to a general introductory chapter, this book includes five contributions on staple food grains, two on export crops, two on cattle and one on horticulture. Nine of the chapters are country-specific, covering Benin, Burkina Faso, Cameroon, Cȏte d’Ivoire, Ghana, Kenya, Sierra Leone, Tanzania and Zambia.