Marketing in the 21st Century and Beyond


Book Description

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.




Marketing in the 21st Century and Beyond


Book Description

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.




Social Marketing in the 21st Century


Book Description

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)




Global Market/Marketing Research in 21st Century and Beyond


Book Description

From reviews of Global Market/Marketing Research in 21st Century and Beyond: "This comprehensive book provides a new platform for global market/marketing researchers as well as for global strategic marketing management professionals. I trust this book will find a particular place in the marketing management field, both in global marketing research practice and education" (J. Owens, member of The Chartered Institute of Marketing, UK). "Global Market/Marketing Research in 21st Century and Beyond is a thoroughly researched and highly informative book with global statistical data enhanced by an excellence reference" (D. Haywards, The Institute of Statisticians/Royal Statistical Society, UK). "This unique book on global market/marketing research in twenty-first century and beyond should be given serious attention by global market/marketing researchers as well as undergraduate and graduate students of business administration and marketing management. This book has an up-to-date statistics on all aspects of digital global economy" (B. Taylor, member of The Chartered Institute of Marketing, UK).




Global Market/Marketing Research in 21st Century and Beyond


Book Description

Companies in global marketing need to gather information to onset which countries target segments offer the most appealing opportunities, and to determine how resources should be designated to utilize such potential in the light of the changing market trends. The goal of this book, Global market/marketing research in 21st century and beyond is to furnish an extremely compact presentation of the most useful global market/marketing research concepts organized into the essential of research practice. The other goal is to provide a road map of the global market/marketing research process. The guiding principle of this book is to discuss global market/marketing research in 21st century and beyond in the context of global digital economy.




Conquer Digital Marketing


Book Description

Digital marketing was once a small part of marketing, now it is marketing. Every part of our modern lives revolves around technology: we interact through apps, work from computers and connect to one another via social media. With this evolution has come the digital marketing revolution, and how we consume marketing has changed forever. Nabeel Ahmad is a digital marketing savant and is regarded as one of the top authorities in the marketing industry. He has built up a digital media empire and has been recognised as one of the top marketing experts in the world by International Business Times. In this once in a lifetime opportunity, the award-winning CEO of Skyray Ventures will offer us a glimpse into his mind as he educates us on the world of digital marketing. He will reveal the techniques he used to build his business empire and will teach you how you can take your business to the next level with relevant and engaging marketing. In this book, Nabeel will demystify the obscure world of digital marketing, explaining modern marketing trends and practices, teaching you how to use your own unique selling points to promote your business and how to reach the right customers. His 8-tactic program will guide you through the process of beginning your digital journey, from pitching to blogging, influencer marketing to affiliate marketing, he will impart his wisdom upon you to ensure you can achieve the success you deserve.




The Business of the 21st Century


Book Description

In The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes any business a success in any economic situation. This book lends credibility to multilevel marketing business, and justifies why it is an ideal avenue through which to learn basic business and sales skills... and earn money.




Marketing Beyond 2000


Book Description




Real Estate Rocket Fuel


Book Description

I have been in the real estate business for 23 years AND have been marketing products online, including real estate, since 1992 - BEFORE there was even an "internet" as we know it today. For the first time ever... Here's the "back story" behind 312 real estate agents who learned the Free Internet strategies that immediately boosted their incomes by over 100%....even in THIS market Now - and I'm going to be brutally honest with you - there are literally thousands of so called "internet marketing" companies out there whose sole goal is to TAKE YOUR MONEY. All of them offer websites and different methods and they all promise to generate customers and leads for you. I know you've been called, emailed, harassed, and begged to buy this junk. I have too and I am sick of it. Here's what you will discover: * How to set up your own free Blog * How to use a simple tool to get to the first page of Google * How to get EVERY listing you have on Google's first page * How to "capture leads" online - FREE * How to add video and virtual tours to your Blog * How to get traffic to your pages from your local MLS - without violating IDX rules * How to get FREE traffic from realtor.com * How to Dominate and Own Google's first page for ANY listing * How to use "Social Media" * How to get FREE traffic from Facebook * How to turn traffic into real leads, and then turn them into customers * How to TARGET Twitter users and only "follow" homebuyers and sellers * How to set up Multiple FREE Traffic funnels that send traffic to YOUR pages * How to create an "irresistable offer" so people want your advice * and lots more.... And that's not all - you see - this is a COMPLETE system.... * How to EXACTLY measure the effectiveness of an ad, a sign, or even a webpage to see if it is getting results * How to set up an AUTOMATIC follow-up system * How to turn a first name and e-mail address into a real live buying customer * How to broadcast your video to 12 video distribution sites with one click! * How to "control" social bookmarking sites * How to create multiple "links" to your site with just one click You will learn free marketing strategies, how to set up free traffic funnels, and how to capture your own leads for free. Agents began leaving the business in 2008 due to the so-called "market downturn". Why? They had NOT CHANGED their marketing as the consumers changed their behavior. The few agents who had at least some internet presence continued to get leads and business. Those that had always relied upon print advertising saw that their business was going down so what did they do? Spent MORE money on ads. It took me about 9 months of researching, writing, and experimenting and I developed two 3 hour training classes on "How to Use Free Internet Tools to Generate Traffic and Leads". I even sent the two classes to our State Real Estate Commission and they were APPROVED as CE classes (imagine a course on how to make more money being approved!). I started offering them as CE classes - and guess what happened? The Agents That took the classes and USED the techniques began to get ONLINE leads and Business. The local Board Scheduled a full day for me to teach these 2 classes on March 4th, 2009. The Course Sold out a FULL WEEK before it was scheduled to take place That had NEVER happened before I called a professional film production crew and scheduled for them to be there. It was a tense and exciting day - and the agents that attended absolutely gobbled up the information. And That's how the "Real Estate Rocket Fuel" Training Course was born




Beyond Digital


Book Description

Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.