Marketing Management Essentials You Always Wanted To Know (Second Edition)


Book Description

Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strategic marketing plan · Performing market research · Creating and maintaining customer relationships and customer value Marketing Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.




Marketing Management Essentials You Always Wanted To Know


Book Description

In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge — from budgeting techniques to marketing strategic planning to an introduction to career specialization areas — that will help ensure you are equipped for success as a marketing professional. A modern marketer’s playbook to create value for your organization and its customers In this book you will: i. Learn how to build a marketing plan, ii. Get an understanding of the various marketing specialization areas, iii. Pick up approaches and resources to demonstrate marketing return on investment, iv. Grasp how to self-evaluate your skills and competencies The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers. The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation. By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere.




Business Strategy Essentials You Always Wanted To Know


Book Description

Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of business strategy. You will learn how to define strategy, different levels of strategy for the business versus departments, and how to plan tactics to implement those strategies. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of strategy will provide you the fundamentals with a 21st century point of view. Business Strategy Essentials is part of the Management Essentials series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.




Principles of Management Essentials You Always Wanted To Know


Book Description

The first experience as a manager is often the most challenging. Often times, a productive employee does not have the right knowledge and experience to immediately transition into management. A way to quickly get up to speed on the basics of management is needed. Principles of Management Essentials You Always Wanted To Know provides the core information to speed your transformation from an employee into a successful manager. That knowledge includes details in areas such as: · Management in an organization and understanding its functions and elements · Business responsibilities of a manager · Tools that can help you navigate your role as a manager · Managing employees and team relationships · Managing customer relationships Principles of Management Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.




Operations and Supply Chain Management Essentials You Always Wanted To Know


Book Description

After reading this book, you will be able to answer the following questions: I. What is Operations and Supply Chain Management and why is it important? ii. What are the key functions within this field, and how do they interact with one another and the broader business? iii. What are the responsibilities and decisions that managers in each functional area think about? iv. How will disruptions in the Supply Chain impact the business world and our lives going forward? v. What are the practical applications of the knowledge gained around Supply Chain Operations? Have you ever wondered what your peers meant by “Supply Chain” or “Operations”, or why either of these fields matter? What about people that work in these roles – what do they actually do? In Operations and Supply Chain Management Essentials You Always Wanted to Know these questions will be answered, and more. This practical, yet simple, guide uses a hypothetical company and the consumer product they make, to explain how the various functions within the Supply Chain intertwine and contribute to bring a finished product to life for consumers in the market. You don’t need a management background to understand our story of how new demands, changing preferences, and unforeseen circumstances force this fictional company to adapt in order to survive. By posing questions that Supply Chain Operations Manager’s face, you will start to think like a Supply Chain Operations professional, whether it be in professional or personal applications. You may not be inspired to make a career shift into these areas or chat Supply Chain topics at the dinner table, however, you will gain an understanding and appreciation for how these activities make everyday products and services at our disposal – and why this is increasingly important for companies to pay attention to. About the Series The Self-Learning Management series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.




Sales Management Essentials You Always Wanted To Know


Book Description

· Do you want to know about various sales promotion tools to maximize sales revenue in your organization? · Are you looking for ways to handle conflict situations in sales management? · Do you want to know why sales force management is so important? Sales Management Essentials You Always Wanted To Know is a ready reckoner on sales management fundamentals and their practical applications! Sales Management Essentials contains everything you need to know about Sales Management! In this book, you will learn why (and how) sales and marketing are different and the wide range of sales channels you can use to sell your products. If you’ve been focused on only selling your product and not your product concept, this book will teach you how. (Yes, there’s a difference!) If you want to conduct sales promotions and need effective sales promotion techniques, this book will provide what you require. This book will help you to: · Understand all aspects of sales management functions · Learn how to manage the sales channels and sales-force · Discover the relationship between sales and marketing · Study various selling tools, sales techniques, and sales strategies · Explore various sales promotion activities to increase sales · Learn channel conflict management and resolution skills The book is an ideal pick for young managers, entrepreneurs, and graduate students who wish to acquaint themselves with all the aspects of sales management. It is also an excellent teaching aid for the academic fraternity and industry professionals. About the Series Sales Management Essentials is part of the Self-Learning Management Series that is designed to help students, professionals, and entrepreneurs learn essential management lessons. This series of books is written by industry experts who have combined their vast work experiences into relevant, concise, and practical handbooks that appeal to learners from all spheres of life.




Services Marketing Essentials You Always Wanted to Know


Book Description

Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing. A deep dive into the theory and practice of Services Marketing Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts. This book will help you to: i. Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence. ii. Learn the different models of service quality iii. Gauge consumer wants and perceptions to meet their expectations iv. Improve your service design to make it efficient v. Create a pricing strategy according to your service business type The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life. Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today’s dynamic marketplace, especially when the service industry is growing exponentially worldwide. This book is part of Vibrant Publishers’ Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.




Cost Accounting and Management Essentials You Always Wanted to Know: 5th Edition


Book Description

A simple guide to making managerial decisions based on cost data. Cost Accounting & Management Essentials You Always Wanted To Know: 5th Edition condenses the vast world of cost accounting and management into a practical, compact guide. In this book, the conceptual frameworks of cost accounting and management are presented with practical examples that help solidify the learner’s understanding. With this book, professionals will become acquainted with the key cost accounting terminology and will learn how to manage their company’s resources to achieve organizational goals. This new edition includes an exciting new chapter on Customer Profitability, updated chapter contents, and real-world examples that will help learners to understand how to use cost accounting tools to make decisions to benefit their organizations. With this book, readers will be able to: Explore the world of Cost Accounting Conduct Cost-Volume-Profit (CVP) Analysis for your company Learn to use Activity-based Costing Understand concepts of Cost Allocation and Control Make decisions using relevant cost information Discover the difference between Customer and Product Profitability Analysis Cost Accounting & Management Essentials is ideal for working professionals moving into management roles. This book will also be useful to senior management and individuals who need to understand cost accounting numbers. About the Series Cost Accounting & Management Essentials is part of the Self-Learning Management Series that is designed to help students, professionals, and entrepreneurs learn essential management lessons. This series of books is written by industry experts who have combined their vast work experiences into relevant, concise, and practical handbooks that appeal to learners from all spheres of life.




Cost Accounting & Management Essentials You Always Wanted To Know


Book Description

Cost Accounting & Management Essentials You Always Wanted To Know covers Cost Accounting concepts and application to real-life business decisions. It explains the concepts in a concise and easy-to-understand manner for business professionals




INSPIRED


Book Description

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.