Western Transcontinental Railway Passenger Service


Book Description

The study's main objectives were to determine the most efficientand economical means of modernizing the transcontinentalpassenger rail services passing through Alberta; to prepareservice designs which would satisfy the long-term requirements ofAlbertans and others; to determine the marketing and managementrequirements necessary to achieve modernization; and, in generalterms, to estimate the economic spin-off benefits of suchservices for Alberta and Canada.







A Guidebook for Marketing Transit Services to Business


Book Description

This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.




Making Transit Work


Book Description

This report was prepared for policy makers searching for ways to boost public transit use in U.S. urban areas and wishing to know what can be learned from the experiences of Canada and Western Europe. Describes the differences in public transit use among U.S., Canadian, and Western European cities; identifies those factors, from urban form to automobile usage, that have contributed to these differences; and offers hypotheses about the reasons for these differences--from historical, demographic, and economic conditions to specific public policies, such as automobile taxation and urban land use regulation.