Marketing to Win
Author : Satish Mehta
Publisher : Pearson Education India
Page : 360 pages
File Size : 29,93 MB
Release : 2009-05-14
Category : Business & Economics
ISBN : 9788131713822
Effective Fire and Emergency Services Administration
Author : Robert S. Fleming
Publisher : Fire Engineering Books
Page : 362 pages
File Size : 32,67 MB
Release : 2010-04-21
Category : Medical
ISBN : 1593702299
Book Description
Dr. Fleming's new book -- drawing from an array of business and administrative disciplines -- provides a solid conceptual foundation for understanding, meeting, and exceeding the expectations of organizational stakeholders and preparing for professional, personal, and organizational success in fire administration. The book addresses the various course objectives and learning outcomes for both the Introduction to Fire and Emergency Services Administration course within the FESHE Associate's Model Curriculum and the corresponding bachelor's course, Fire and Emergency Services Administration. Effective Fire & Emergency Services Administration will be an invaluable resource for students (both undergraduate and graduate), and current fire and emergency services personnel of all ranks who are preparing for career advancement, including promotional examinations. It also will serve as a very useful reference for current fire and emergency service operational and administrative officers.
Digital and Social Media Marketing
Author : Nripendra P. Rana
Publisher : Springer Nature
Page : 337 pages
File Size : 32,36 MB
Release : 2019-11-11
Category : Business & Economics
ISBN : 3030243745
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Developing Successful Marketing Strategies
Author : Gary W. Randazzo
Publisher : Business Expert Press
Page : 154 pages
File Size : 13,87 MB
Release : 2014-05-15
Category : Business & Economics
ISBN : 1606499610
Book Description
What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Vikalpa
Author :
Publisher :
Page : 750 pages
File Size : 48,35 MB
Release : 2007
Category : Decision making
ISBN :
Book Description
Visual Marketing
Author : David Langton
Publisher : John Wiley & Sons
Page : 474 pages
File Size : 29,45 MB
Release : 2011-09-02
Category : Business & Economics
ISBN : 111814368X
Book Description
Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.
Kotler On Marketing
Author : Philip Kotler
Publisher : Simon and Schuster
Page : 253 pages
File Size : 41,14 MB
Release : 2012-12-11
Category : Business & Economics
ISBN : 1471109569
Book Description
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
Marketing For Dummies
Author : Ruth Mortimer
Publisher : John Wiley & Sons
Page : 445 pages
File Size : 50,75 MB
Release : 2012-07-10
Category : Business & Economics
ISBN : 1119965160
Book Description
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.
Winning by Design
Author : Vivien Walsh
Publisher : John Wiley & Sons
Page : 310 pages
File Size : 30,82 MB
Release : 1992
Category : Business & Economics
ISBN : 0631185119
Book Description
The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies worldwide, this book describes and analyzes from a new perspective how good product design contributes to competitiveness and profitability.
Business World
Author :
Publisher :
Page : 1460 pages
File Size : 41,12 MB
Release : 2007
Category : India
ISBN :
