Author : Robert Kozielski
Publisher : Emerald Group Publishing
Page : 443 pages
File Size : 14,30 MB
Release : 2017-11-24
Category : Business & Economics
ISBN : 178714836X
In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
Author : José Marcos Carvalho de Mesquita
Publisher : Routledge
Page : 224 pages
File Size : 36,41 MB
Release : 2021-11-01
Category : Business & Economics
ISBN : 1000481743
Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique that can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context.
Author : Christopher Grafton
Publisher : Harriman House Limited
Page : 384 pages
File Size : 12,42 MB
Release : 2011-11-30
Category : Business & Economics
ISBN : 0857191985
One of the best classical methods of technical analysis brought up to date This book offers a modern treatment of Hurst's original system of market cycle analysis. It will teach you how to get to the point where you can isolate cycles in any freely-traded financial instrument and make an assessment of their likely future course. Although Hurst's methodology can seem outwardly complex, the logic underpinning it is straightforward. With practice the skill needed to conduct a full cycle analysis quickly and effectively will become second nature. The rewards for becoming adept are high conviction trades, tight risk management and mastery of a largely non-correlated system of analysis. In this extensive step-by-step guide you will find a full description of the principal tools and techniques taught by Hurst as well as over 120 colour charts, together with tables and diagrams. The Updata and TradeStation code for all of the indicators shown is also included.
Author : Peter C. Verhoef
Publisher : Routledge
Page : 337 pages
File Size : 29,24 MB
Release : 2021-11-07
Category : Business & Economics
ISBN : 1000465462
The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners
Author : Richard A. Dickson
Publisher : Pearson Education
Page : 266 pages
File Size : 24,65 MB
Release : 2011-06-29
Category : Business & Economics
ISBN : 0132613433
For generations, technical market analysts have relied on the Wyckoff method for understanding price/volume interactions–a breakthrough technique created by Richard D. Wyckoff, one of the most influential traders in stock market history. More recently, many technical analysts have also applied the Lowry Analysis, an exceptionally powerful approach to understanding the forces of supply and demand that are the starting point for all macro-analysis. ¿ Now, for the first time, two leaders at Lowry Research discuss how to combine these methods. Drawing on more than 45 years of experience as technical analysts, Richard A. Dickson and Tracy Knudsen introduce a uniquely powerful, objective, and quantifiable approach to applying traditional price/volume analysis. By understanding their techniques, investors can gain insights unavailable through other technical methodologies, and uncover subtle indications of emerging trend shifts before other methods can reveal them.
Author : Brent Chaters
Publisher : "O'Reilly Media, Inc."
Page : 401 pages
File Size : 28,99 MB
Release : 2011-10-14
Category : Computers
ISBN : 1449302653
Readers learn what data to collect, how to analyze it, and how to act upon it. They will learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve overall ranking.
Author : Howard Marks
Publisher : HarperCollins
Page : 339 pages
File Size : 42,45 MB
Release : 2018-10-02
Category : Business & Economics
ISBN : 1328480569
A NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER The legendary investor shows how to identify and master the cycles that govern the markets. We all know markets rise and fall, but when should you pull out, and when should you stay in? The answer is never black or white, but is best reached through a keen understanding of the reasons behind the rhythm of cycles. Confidence about where we are in a cycle comes when you learn the patterns of ups and downs that influence not just economics, markets, and companies, but also human psychology and the investing behaviors that result. If you study past cycles, understand their origins and remain alert for the next one, you will become keenly attuned to the investment environment as it changes. You’ll be aware and prepared while others get blindsided by unexpected events or fall victim to emotions like fear and greed. By following Marks’s insights—drawn in part from his iconic memos over the years to Oaktree’s clients—you can master these recurring patterns to have the opportunity to improve your results.
Author : Robert Kozielski
Publisher : Emerald Group Publishing
Page : 443 pages
File Size : 41,78 MB
Release : 2017-11-24
Category : Business & Economics
ISBN : 1787432696
In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
Author : Andrew Smith
Publisher : Taylor & Francis
Page : 231 pages
File Size : 46,65 MB
Release : 2023-11-08
Category : Business & Economics
ISBN : 1000982998
The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides.
Author : A. Karim Feroz
Publisher : Taylor & Francis
Page : 310 pages
File Size : 37,16 MB
Release : 2024-01-25
Category : Business & Economics
ISBN : 1003821782
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
