Media: From Chaos to Clarity
Author :
Publisher : The Marketing Democracy
Page : 91 pages
File Size : 25,83 MB
Release :
Category :
ISBN : 0983466203
Media
Author : Judy Ungar Franks
Publisher :
Page : 145 pages
File Size : 46,64 MB
Release : 2018-09
Category : Advertising
ISBN : 9780983466239
Book Description
What happens when you apply old-school thinking to a new media world? Absolutely nothing! Media: From Chaos to Clarity strips away the bias of a bygone era and offers readers a compass to navigate an exciting and messy media world. The Five Global Truths were introduced in 2011. Today, we have more evidence that these Truths can guide us as we travel through Media Chaos. Franks takes us on a journey that celebrates bold pioneers and describes the bumpy ride as we learn to let go of outdated beliefs. Forget the battle of old vs. new media. Rather, Franks describes a media ecosystem where the media collaborate, consumers accelerate great content and where bold pioneers who break old rules realize exponential results.Author Judy Franks is a full-time clinical faculty member of Northwestern University's Medill School of Journalism, Media, and Integrated Marketing Communications. Franks teaches Consumer Insight and Media courses in the IMC degree programs at Medill. She joined Northwestern in 2008 following a 23 year career in Chicago's top advertising and media services agencies. She also consults with marketers, agencies and the media through her firm, The Marketing Democracy.
The New Advertising
Author : Valerie K. Jones
Publisher : Bloomsbury Publishing USA
Page : 697 pages
File Size : 39,37 MB
Release : 2016-09-19
Category : Business & Economics
ISBN :
Book Description
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
The Rise of Transtexts
Author : Benjamin W.L. Derhy Kurtz
Publisher : Routledge
Page : 257 pages
File Size : 26,76 MB
Release : 2016-08-25
Category : Performing Arts
ISBN : 1317371046
Book Description
This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe. On the one hand exists industrial transmedia texts, produced by supposedly authoritative authors or entities and directed to active audiences in the aim of fostering engagement. On the other hand are fan-produced transmedia texts, primarily intended for fellow members of the fan communities, with the Internet allowing for connections and collaboration between fans. Through both case studies and more general analyses of audience participation and reception, employing the artistic, marketing, textual, industrial, cultural, social, geographical, technological, historical, financial and legal perspectives, this multidisciplinary collection aims to expand our understanding of both transmedia storytelling and fan-produced transmedia texts.
Media Rants
Author : Jon Katz
Publisher :
Page : 164 pages
File Size : 12,47 MB
Release : 1997
Category : Political Science
ISBN :
Book Description
The culmination of columnist Jon Katz's year in cyberspace as one of the first interactive journalists on the Web, "Media Rants" dismantles the static, old media empire while exploring the organic qualities of the Web and its direct impact on democracy and the new American civility.
Literature in Films & Media Studies (English) For B.A. (Sem.-6) According to NEP-2020
Author : R. Bansal
Publisher : SBPD Publishing House
Page : 232 pages
File Size : 14,34 MB
Release : 2024-06-28
Category : Study Aids
ISBN : 8119142373
Book Description
Contents: 1. An Explanation of James Monaco, ‘the Language of Film : Sings And Syntax’, In How To Read A Film : The World of Movies, Media And Multimedia 2. William Shakespeare’s : The Comedy of Errors, and Its Adaptation Angoor (1982 Film; Directed By Gulzar) 3. Khushwant Singh’s Train To Pakistan, and Its Adaptation Train To Pakistan (1998 Film; Directed By Pamela Rooks) 4. Rabindranath Tagore’s Kabuliwala and Its Adaptation Kabuliwala (1961 Film;Directed By Hemen Gupta) 5. William Shakespeare’s Macbeth, And Its Adaptation Maqbool (2003 Film; Directed By Vishal Bhardwaj) 6. Chetan Bhagat’s The 3 Mistakes of My Life, and Its Adaptation Kai Po Che (2013 Film; Directed By Abhishek Kapoor) 7. Script Writing 8. Dialogue Writing 9. Movie Review 10. Editing 11. Narration. Additional Information: The author of this book is R. Bansal.
Communication in the 2020s
Author : Christina S. Beck
Publisher : Taylor & Francis
Page : 241 pages
File Size : 49,86 MB
Release : 2022-05-22
Category : Language Arts & Disciplines
ISBN : 100057878X
Book Description
This book provides an inside look at the discipline of Communication. In this collection of chapters, top scholars from a wide range of subfields discuss how they have experienced and how they study the crucial issues of our time. The 2020s opened with a series of events with massive implications for the ways we communicate, from the COVID-19 pandemic, a summer of protests for social justice, and climate change-related natural disasters, to one of the most contentious presidential elections in modern U.S. history. The chapters in this book provide snapshots of many of these issues as seen through the eyes of specialists in the major subfields of Communication, including interpersonal, organizational, strategic, environmental, religious, social justice, risk, sport, health, family, instructional, and political communication. Written in an informal style that blends personal narrative with accessible explanation of basic concepts, the book is ideal for introducing students to the range and practical applications of Communication discipline. This book comprises a valuable companion text for Introduction to Communication courses as well as a primary resource for Capstone and Introduction to Graduate Studies courses. Further, this collection provides meaningful insights for Communication scholars as we look ahead to the remainder of the 2020s and beyond.
The Elements of Journalism, Revised and Updated 4th Edition
Author : Bill Kovach
Publisher : Crown
Page : 432 pages
File Size : 11,29 MB
Release : 2021-08-10
Category : Language Arts & Disciplines
ISBN : 0593239369
Book Description
A timely new edition of the classic journalism text, now featuring updated material on the importance of reporting in the age of media mistrust and fake news—and how journalists can use technology to navigate its challenges More than two decades ago, the Committee of Concerned Journalists gathered some of America’s most influential newspeople and asked them, “What is journalism for?” Through exhaustive research, surveys, interviews, and public forums, the committee identified the essential elements that define journalism and its role in our society. The result is one of the most important books on media ever written—winner of the Goldsmith Book Prize from Harvard, a Society of Professional Journalists Award, and the Bart Richards Award for Media Criticism from Penn State University. Updated with new material covering the ways journalists can leverage technology to their advantage, especially given the shifting revenue architecture of news—and with the future of news, facts, and democracy never more in question—this fourth edition of The Elements of Journalism is the authoritative guide for journalists, students, and anyone hoping to stay informed in contentious times.
Law for Advertising, Broadcasting, Journalism, and Public Relations
Author : Michael G. Parkinson
Publisher : Routledge
Page : 526 pages
File Size : 14,64 MB
Release : 2013-03-07
Category : Business & Economics
ISBN : 1136774629
Book Description
This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.
Encyclopedia of Video Games [3 volumes]
Author : Mark J. P. Wolf
Publisher : Bloomsbury Publishing USA
Page : 1173 pages
File Size : 34,50 MB
Release : 2021-05-24
Category : Games & Activities
ISBN :
Book Description
Now in its second edition, the Encyclopedia of Video Games: The Culture, Technology, and Art of Gaming is the definitive, go-to resource for anyone interested in the diverse and expanding video game industry. This three-volume encyclopedia covers all things video games, including the games themselves, the companies that make them, and the people who play them. Written by scholars who are exceptionally knowledgeable in the field of video game studies, it notes genres, institutions, important concepts, theoretical concerns, and more and is the most comprehensive encyclopedia of video games of its kind, covering video games throughout all periods of their existence and geographically around the world. This is the second edition of Encyclopedia of Video Games: The Culture, Technology, and Art of Gaming, originally published in 2012. All of the entries have been revised to accommodate changes in the industry, and an additional volume has been added to address the recent developments, advances, and changes that have occurred in this ever-evolving field. This set is a vital resource for scholars and video game aficionados alike.
