Perspectives on Minority Influence


Book Description

The contributors to this volume examine social processes in terms of minority influence.




Minority Influence and Innovation


Book Description

Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group’s viewpoint. This influence, which creates social conformity, is known as ‘majority influence’ and is the dominant process of social control. However, there also exists a ‘minority influence’, which emerges from a small subsection of the group and is a dynamic force for social change. Minority Influence and Innovation seeks to identify the conditions under which minority influence can prevail, to change established norms, stimulate original thinking and help us to see the world in new ways. With chapters written by a range of expert contributors, areas of discussion include: processes and theoretical issues the factors which affect majority and minority influence interactions between majority and minority group members This book offers a thorough evaluation of the most important current developments within this field and presents consideration of the issues that will be at the forefront of future research. As such it will be of interest to theorists and practitioners working in social psychology.




The Rules of Influence


Book Description

"Look out, Goliath—David has a training manual! . . . One of the best books on social psychology ever written." ---Daniel Gilbert, New York Times bestselling author of Stumbling on Happiness No one doubts the power of the majority. It makes the rules and enforces them, and most of us are willing to go along with it, most of the time. But what happens when you're not? What about when the issue is so important to you that you're willing to take on the naysayers? It doesn't matter if you're trying to sell a new product or service, persuade colleagues to try out a new business plan, start a revolution, or simply convince your family where to go for dinner. In all of these cases you're going up against the majority, and more often than not your efforts are going to come up short. Or at least that was the case before Dr. William Crano—an expert in the field of influence—applied the science of persuasion to those moments when you find yourself outnumbered and overmatched. By doing so, he has discovered proven strategies, such as working from the inside and changing the game from subjective preferences to objective decisions, and distilled these strategies and more into an extraordinary collection of rules that radically affect the likelihood of success. The Rules of Influence—the most powerful guide to being persuasive even under the most inhospitable conditions—gives you the tools to overcome overwhelming odds and take back control in every situation.




Majority and Minority Influence


Book Description

Majority and minority influence research examines how groups influence the attitudes, thoughts and behaviours of individuals, groups and society as a whole. This volume collects recent work by an international group of scholars, representing a variety of different theoretical approaches to majority and minority influence. The book provides a thorough evaluation of significant current developments with a particular focus on how active minorities can influence people’s thinking and behaviour, fight against conformity and contribute to real social change. It also discusses the following themes: Social vs. cognitive processes of social influence: cooperation vs. antagonism Majority and minority influence: a singular or a dual socio-psychological process? Conversion vs appropriation of minority ideas Different meta-theoretical considerations underlying social influence research New avenues for future research are presented and many are born from a new integration between influence and persuasion theoretical traditions. By focusing on the societal dimension of social influence this book contributes to filling a theoretical and epistemological gap in the relative literature. It offers a balanced and thorough presentation of the distinct theoretical and epistemological approaches employed by active and important researchers in the field making it essential reading for researchers and upper-level students of social psychology.




Majority and Minority Influence


Book Description

Majority and minority influence research examines how groups influence the attitudes, thoughts and behaviours of individuals, groups and society as a whole. This volume collects recent work by an international group of scholars, representing a variety of different theoretical approaches to majority and minority influence. The book provides a thorough evaluation of significant current developments with a particular focus on how active minorities can influence people’s thinking and behaviour, fight against conformity and contribute to real social change. It also discusses the following themes: Social vs. cognitive processes of social influence: cooperation vs. antagonism Majority and minority influence: a singular or a dual socio-psychological process? Conversion vs appropriation of minority ideas Different meta-theoretical considerations underlying social influence research New avenues for future research are presented and many are born from a new integration between influence and persuasion theoretical traditions. By focusing on the societal dimension of social influence this book contributes to filling a theoretical and epistemological gap in the relative literature. It offers a balanced and thorough presentation of the distinct theoretical and epistemological approaches employed by active and important researchers in the field making it essential reading for researchers and upper-level students of social psychology.




Psychology for AS Level


Book Description

Now in full colour, this thoroughly revised and updated 3rd edition of Psychology for AS Level takes into account all the latest changes to the AQA-A syllabus since the last edition was published. It remains closely mapped to the specification making it ideal for students taking the AS Level Psychology exam. New to this edition is a strong emphasis on exam technique, giving students the best chance possible of the highest grades. A whole chapter is devoted to how to study and how to pass, with an 'Examiner's Viewpoint' written by the Chief Examiner at AQA-A. Throughout the book are hints and tips on picking up marks, and there are constant page references to the summarised content in our companion AS revision guide. Further examination support is provided by our accompanying student website, AS Online, available on a subscription basis to all schools and sixth form colleges that adopt the text. This includes a Student Workbook, interactive exercises, sample essays, interactive multiple-choice questions, a complete Exam Companion and much more. We also provide teacher resources free of charge to qualifying adopters which include a week-by-week teaching plan, sample essays, chapter-by-chapter lecture presentations, and classroom exercises and activities. Please see http://www.a-levelpsychology.co.uk/online for further details of these resources and a demo chapter of AS Online. The book includes coverage of six key areas in psychology: human memory, attachments in development, stress, abnormality, social influence and research methods. It retains the thorough content, volume of features and excellent writing style of previous editions but the layout is now fully structured to improve accessibility. Unlike other A-Level textbooks which focus solely on passing the exam, ‘Psychology for AS Level’ is also designed to foster an interest in the study of psychology as a subject. To this end, the book includes an additional general chapter to introduce the theories and explanations that make psychology a fascinating discipline.




Group Processes


Book Description

Group Processes reflects the current vitality of this area of social psychology. The contributors both report current research and present stimulating discussions of central conceptual areas in the study of group processes. In conjunction with Volume 9 of this series, Group Processes and Intergroup Relations, it covers most of the topical areas currently generating considerable research activity. The two books are companion volumes, and will be indispensable texts for advanced courses in psychology and organizational studies.




Psychology AS


Book Description

Offers guidance and support for studying Psychology at AS level.




The Oxford Handbook of Social Influence


Book Description

The Oxford Handbook of Social Influence restores this important field to its once preeminent position within social psychology. Editors Harkins, Williams, and Burger lead a team of leading scholars as they explore a variety of topics within social influence, seamlessly incorporating a range of analyses (including intrapersonal, interpersonal, and intragroup), and examine critical theories and the role of social influence in applied settings today.




The Science of Social Influence


Book Description

The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to: Learn how to conduct lab, field and case research on social influence through example by leading researchers Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method Apply knowledge to current influence campaigns to find out what works and what does not. The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.