Acquired Tastes


Book Description

How modern food helped make modern society between 1870 and 1930: stories of power and food, from bananas and beer to bread and fake meat. The modern way of eating—our taste for food that is processed, packaged, and advertised—has its roots as far back as the 1870s. Many food writers trace our eating habits to World War II, but this book shows that our current food system began to coalesce much earlier. Modern food came from and helped to create a society based on racial hierarchies, colonization, and global integration. Acquired Tastes explores these themes through a series of moments in food history—stories of bread, beer, sugar, canned food, cereal, bananas, and more—that shaped how we think about food today. Contributors consider the displacement of native peoples for agricultural development; the invention of Pilsner, the first international beer style; the “long con” of gilded sugar and corn syrup; Josephine Baker’s banana skirt and the rise of celebrity tastemakers; and faith in institutions and experts who produced, among other things, food rankings and fake meat.




Handbook of Modern Marketing


Book Description

The broad scope and practical input from more than l00 recognized marketing authorities nationwide have made the Handbook of Modern Marketing an invaluable reference for all levels of marketing managers. This revised and updated edition covers recent developments in all areas of marketing, including globilization of major industries, innovations in the marketing of services, and technology's effect on marketing strategies. Explores consumer, industrial, services, and government markets.




Modern Marketing Research


Book Description

Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.




Paradox of Plenty


Book Description

This book is intended for those interested in US food habits and diets during the 20th century, American history, American social life and customs.




Green Marketing and Environmental Responsibility in Modern Corporations


Book Description

In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.




Formerly Known As Food


Book Description

Sustainable Literature Commitee's2018 Green Prize Winner •One of Bustle's "17 Best Nonfiction Books Coming Out In June 2018" • One of The Revelator's "16 New Environmental Books for June" • One of Equinox's "5 Books High Performers Should Read in June" • One of Foodtank's "18 Books Making a Splash This Summer" •One of CivilEats' "22 Noteworthy Food and Farming Books for Summer Reading—and Beyond" From the voice of a new generation of food activists, a passionate and deeply-researched call for a new food movement. If you think buying organic from Whole Foods is protecting you, you're wrong. Our food—even what we're told is good for us—has changed for the worse in the past 100 years, its nutritional content deteriorating due to industrial farming and its composition altered due to the addition of thousands of chemicals from pesticides to packaging. We simply no longer know what we’re eating. In Formerly Known as Food, Kristin Lawless argues that, because of the degradation of our diet, our bodies are literally changing from the inside out. The billion-dollar food industry is reshaping our food preferences, altering our brains, changing the composition of our microbiota, and even affecting the expression of our genes. Lawless chronicles how this is happening and what it means for our bodies, health, and survival. An independent journalist and nutrition expert, Lawless is emerging as the voice of a new generation of food thinkers. After years of "eat this, not that" advice from doctors, journalists, and food faddists, she offers something completely different. Lawless presents a comprehensive explanation of the problem—going beyond nutrition to issues of food choice, class, race, and gender—and provides a sound and simple philosophy of eating, which she calls the "Whole Egg Theory." Destined to set the debate over food politics for the next decade, Formerly Known as Food speaks to a new generation looking for a different conversation about the food on our plates. Naomi Klein, author of No Is Not Enough and This Changes Everything:"In this revelatory survey of the dangers of the industrial food system, Lawless offers crucial tools for navigating it safely. The best ones have nothing to do with shopping advice: she asks us to think holistically about food, why it can't be separated from other struggles for justice, and what it means to demand transformative change." Mark Bittman, author of How to Cook Everything: "A stirring call to action. Lawless has done a thorough job of describing how so much of what we eat doesn't qualify as 'food'" Laurie David, Academy Award winning producer of An Inconvenient Truth and Fed Up: “You better read this book before you put another bite of food in your or your kids' mouths!” Mary Esther Malloy, MA, Mindful Birth NY: "Groundbreaking... will get you thinking differently about how you nourish yourself and your family."




What to Eat


Book Description

What to Eat is a classic—"the perfect guidebook to help navigate through the confusion of which foods are good for us" (USA Today). Since its publication in 2006, Marion Nestle's What to Eat has become the definitive guide to making healthy and informed choices about food. Praised as "radiant with maxims to live by" in The New York Times Book Review and "accessible, reliable and comprehensive" in The Washington Post, What to Eat is an indispensable resource, packed with important information and useful advice from the acclaimed nutritionist who "has become to the food industry what . . . Ralph Nader [was] to the automobile industry" (St. Louis Post-Dispatch). How we choose which foods to eat is growing more complicated by the day, and the straightforward, practical approach of What to Eat has been praised as welcome relief. As Nestle takes us through each supermarket section—produce, dairy, meat, fish—she explains the issues, cutting through foodie jargon and complicated nutrition labels, and debunking the misleading health claims made by big food companies. With Nestle as our guide, we are shown how to make wise food choices—and are inspired to eat sensibly and nutritiously.




The End of Food


Book Description

The bestselling author of "The End of Oil" turns his attention to food and finds that the system entrusted with meeting one of the most basic needs is dramatically failing us. With his trademark comprehensive global approach, Roberts investigates the startling truth about the modern food system.




Selling the Invisible


Book Description

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.




The Food Industry


Book Description