Fierce


Book Description

Discover Aly Raisman's inspiring story of dedication, perseverance, and learning to think positively even in the toughest times on her path to gold medal success in two Olympic Games—and beyond. Aly Raisman first stepped onto a gymnastics mat as a toddler in a "mommy & me" gymnastics class. No one could have predicted then that sixteen years later, she'd be standing on an Olympic podium, having achieved her dreams. Aly's road to success was full of hard work, perseverance, and victories, but not without its hardships. Aly faced many obstacles, from naysayers who said she'd never make it in gymnastics to classmates who shamed her for her athletic body to a devastating betrayal of trust. Through it all, Aly surrounded herself with supportive family, friends, and teammates and found the inner strength to remain positive and believe in herself. Now, in her own words, Aly shows what it takes to be a champion on and off the floor, and takes readers on a behind-the-scenes journey before, during, and after her remarkable achievements in two Olympic Games--through her highest highs, lowest lows, and all the moments in between. Honest and heartfelt, frank and funny, Aly's story is enhanced with never-before-published photos, excerpts from the personal journals she's kept since childhood that chronicle memorable moments with her teammates, and hard-won advice for readers striving to rise above challenges, learn to love themselves, and make their own dreams come true.




Love More Than Ever


Book Description

This is the little book of BIG love. Travel with street artist "Fizzy" as he teaches us all about the different kinds of love and emotions he encounters through out his day. Join him on his adventure to spread love to all.




In Paris


Book Description

"If the Internet could create its version of the perfect girl, Jeanne Damas would probably be her. . . . She's nailed that French girl je ne sais quoi." --Vogue For fans of Emily in Paris: A window on the world's most stylish city, with more than 100 full-color photos and profiles of 20 diverse and inspiring Parisian women, by "the coolest, most beautiful French girl in France" (GQ) and a former editor in chief of French Elle "We've always been crazy in love with this city. . . . We love its arrogance, its clumsiness, its simplicity. And especially the women who live here." Two quintessential Parisian women--model and fashion designer Jeanne Damas and journalist Lauren Bastide--shine a spotlight on twenty real-life women of Paris, dispelling the myth that there's only one type of Parisian woman and introducing us to the city that real Parisiennes live in. They're booksellers, singers, writers, activists, and antique dealers; they live in small studios, spacious apartments, or houseboats; their ages range from fourteen to seventy . . . and all embody the effortless chic and insouciant spirit of the legendary Parisian woman. In Paris takes us into these women's lives, telling us about their careers, families, favorite nightlife spots, shopping habits, and beloved books and films. Full-color photos taken by Jeanne herself accompany charming lists of advice on the French art de vivre--from the best places to people-watch with a glass of wine after work to the perfect Parisian playlist to the ten things that a French woman would never, ever post on Instagram. Witty, elegant, and modern, In Paris is an ode to Paris through the eyes of its eternally cool women--for everyone who has ever dreamed of one day living in Paris.




Baked In


Book Description

The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today’s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace.







A Time to Stir


Book Description

For seven days in April 1968, students occupied five buildings on the campus of Columbia University to protest a planned gymnasium in a nearby Harlem park, links between the university and the Vietnam War, and what they saw as the university’s unresponsive attitude toward their concerns. Exhilarating to some and deeply troubling to others, the student protests paralyzed the university, grabbed the world’s attention, and inspired other uprisings. Fifty years after the events, A Time to Stir captures the reflections of those who participated in and witnessed the Columbia rebellion. With more than sixty essays from members of the Columbia chapter of Students for a Democratic Society, the Students’ Afro-American Society, faculty, undergraduates who opposed the protests, “outside agitators,” and members of the New York Police Department, A Time to Stir sheds light on the politics, passions, and ideals of the 1960s. Moving beyond accounts from the student movement’s white leadership, this book presents the perspectives of black students, who were grappling with their uneasy integration into a supposedly liberal campus, as well as the views of women, who began to question their second-class status within the protest movement and society at large. A Time to Stir also speaks to the complicated legacy of the uprising. For many, the events at Columbia inspired a lifelong dedication to social causes, while for others they signaled the beginning of the chaos that would soon engulf the left. Taken together, these reflections present a nuanced and moving portrait that reflects the sense of possibility and excess that characterized the 1960s.




Mobituaries


Book Description

From popular TV correspondent and writer Rocca comes a charmingly irreverent and rigorously researched book that celebrates the dead people who made life worth living.




The Naked Neuron


Book Description

In the beginning there was not only life but the ability to communicate and eventually to cooperate among the most basic, primeval creatures. In The Naked Neuron Dr. Joseph - an internationally respected neuroscientist and author of the highly praised The Right Brain and the Unconscious: Discovering the Stranger Within - takes us on an intriguing journey through time as he traces the evolution of communication and language from the most primitive single-celled animals to our earliest ancestors to humans today. As he so clearly demonstrates, we are linked to all levels of animals in a common bond of sensing, feeling, and communication. Be it singing wolves, dancing bees, or writhing rock and roll dancers, all communicate a treasure chest of meaning in the absence of the spoken word. Approximately 700 million years ago, a unique type of cell came into being - the neuron. This "naked" neuron, or nerve cell, lacked a protective fatty sheath. Still, it marked a monumental and world altering development, since it would become the building block of the brain. The naked neuron generated a revolutionary change resulting in a greater complexity and subtlety of thought. Dr. Joseph vividly depicts how neurons conferred on early humans advanced powers of mental and sensory acuity, including the gift of remembering one's past and contemplating the future. Although humans possess much of the same ancient brain tissue as our fellow primates, Dr. Joseph reveals to us the singular features of the human brain that have enabled humans uniquely to develop complex, spoken language. He holds us spellbound, revealing that although the new and old brain tissue are couched within the same brain, each often has difficulty understanding the impulses and language of the other. This ground-breaking book draws on Dr. Joseph's brilliant and original research and theories, fusing the latest discoveries made in neuroscience, sociobiology, and anthropology. He illuminates how the languages of the body and brain enhance intuitive understanding and spur a thirst for knowledge for its own sake. The human body and brain together are a veritable living museum which contains billions of cells with a long evolutionary history. As this unforgettable book shows, it is the communication of this panoply of cells - the residues of the past merged with the musings of the present - that gives rise to life, love, art, science, literature, and the ceaseless desire to search for and acquire knowledge




Spark


Book Description

The playing field for businesses is always changing. But one principle remains constant: individuals and companies that innovate will excel. In this groundbreaking guide, entrepreneur John Winsor presents 16 unique perspectives from trail-blazing innovators in companies of all sizes — creative directors, CEOs, brand managers, product developers, and others. Readers will learn how these stellar innovators built powerful brands and created the right environments to foster high levels of creativity. Following each interview, readers will discover a set of tools and recommendations to help them implement the innovator's ideas, including exercises, questions, and space to draw or write their thoughts. Throughout, Winsor weaves his essential premise: it takes more than one brilliant mind to allow innovation to occur. By the end, readers will understand why a true innovator is someone who makes connections with others and realizes the rewards.




Flipped


Book Description

Branding is done — in today's business and marketing world, it's all about bottom-up co-creation to ensure real marketing effectiveness and product success. Marketing expert John Winsor makes a powerful case that instead of focusing on traditional branding efforts, companies must learn to use "co-creation" tools to work from the bottom up to create new products, services, and marketing strategies in collaboration with their customers. Today, it's all about getting out in the streets and spending time with the right customers, in their worlds, to create the essential foundations for breakthrough innovation. He takes readers deep into this new kind of customer-company relationship, providing useful case studies as well as practical step-by-step methods to engage these key voices in dialogues that fuel real innovation. Readers will learn how to develop a true bottom-up co-creation strategy and hone the intuition and inspiration that drive innovation.