Communication of Innovations


Book Description

This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy. Well-known colleagues and contemporaries write on these topics that especially piqued Rogers' curiosity, and to which he made seminal and lasting contributions.







Theories of Human Communication


Book Description

For over forty years, Theories of Human Communication has facilitated the understanding of the theories that define the discipline of communication. The authors present a comprehensive summary of major communication theories, current research, extensions, and applications in a thoughtfully organized and engaging style. Part I of the extensively updated twelfth edition sets the stage for how to think about and study communication. The first chapter establishes the foundations of communication theory. The next chapter reviews four frameworks for organizing the theories and their contributions to the nature of inquiry. Part II covers theories centered around the communicator, message, medium, and communication with the nonhuman. Part III addresses theories related to communication contexts—relationship, group, organization, health, culture, and society. “From the Source” contributions from theorists provide insight into the inspirations, motivations, and goals behind the theories. Online instructor’s resource materials include sample syllabi, key terms, exam questions, and text graphics. The theories include those important for their continuing influence in the field as well as emerging theories that encourage thinking about issues in new ways. For a reasonable price, readers are able to explore the patterns, trends, trajectories, and intricacies of the landscape of communication theory and will have an invaluable resource for future reference.




Media Asia


Book Description




Perspectives on Social Network Research


Book Description

Perspectives on Social Network Research covers the proceedings of the Mathematical Social Science Board's Advanced Research Symposium on Social Networks held at Dartmouth College, Hanover, New Hampshire, on September 18-21, 1975. This symposium was organized to survey research on social networks as well as review and criticize major research thrusts involving network studies of social behavior. The book covers topics such as the Davis/Holland/Leinhardt studies, structural sociometry, network analysis of the diffusion of innovations, and the deterministic models of social networks. Also covered are topics such as structural control models for group processes, social clusters and opinion clusters, equilibrating processes in social networks, and estimation of population totals by use of snowball samples. The text is recommended for sociologists, anthropologists, and psychologists, especially those who would like to know more about social network and are currently engaged in research in that particular field.




Information and Behavior


Book Description

First Published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.







Dynamics of Values in Fertility Change


Book Description

The global transformation in the number of children women bear has been one of the most remarkable changes in social behaviour in the twentieth century. The search for explanations of the causes in childbearing behaviour, and particularly in the values attached to children, remains a central research preoccupation of population scientists. This book explores the dimensions of values identified as significant in their impact on fertility decisions. It offers a range of perspectives on a mosaic of values perceived to be of importance in influencing the bearing and caring of children. The book examines the macro and micro theories of the value of children, and considers the multi-dimensional nature of value change. The chapters explore the nature of the mechanisms by which value change may serve to reinforce or promote the ideational essence of change and the impact of pressures for change. It is observed that gender, religion, and culture, all function as complementary lenses through which the necessity of value maintenance or modification is viewed. The book concludes that fertility behaviour is value-driven, but that fertility change is not necessarily driven by value change. The values of most significance to fertility are more fundamental and general values, rather than explicit 'fertility values'.