Author : James A. Fitzsimmons
Publisher : SAGE
Page : 348 pages
File Size : 21,30 MB
Release : 2000
Category : Business & Economics
ISBN : 9780761917427
This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.
Author : Bo Edvardsson
Publisher : World Scientific
Page : 333 pages
File Size : 19,61 MB
Release : 2006
Category : Business & Economics
ISBN : 1860948898
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.
Author : James A. Fitzsimmons
Publisher : SAGE
Page : 345 pages
File Size : 16,72 MB
Release : 2000
Category : Business & Economics
ISBN : 076191742X
This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw upon the expertise of internationally recognised authors.
Author : Lawrence Sanders
Publisher : Business Expert Press
Page : 241 pages
File Size : 32,87 MB
Release : 2011-10-14
Category : Business & Economics
ISBN : 160649242X
This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.
Author : Thomas Fischer
Publisher : Cambridge University Press
Page : 319 pages
File Size : 40,36 MB
Release : 2012-05-24
Category : Business & Economics
ISBN : 1107022452
Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.
Author : Christoph Loch
Publisher : Routledge
Page : 560 pages
File Size : 46,3 MB
Release : 2008
Category : Business & Economics
ISBN : 0750685522
This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.
Author : Robert G. Cooper
Publisher : Basic Books
Page : 587 pages
File Size : 42,42 MB
Release : 2017-09-19
Category : Business & Economics
ISBN : 0465093337
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Author : Bo Edvardsson
Publisher : World Scientific
Page : 333 pages
File Size : 15,1 MB
Release : 2006-10-13
Category : Business & Economics
ISBN : 1908979771
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process./a
Author : Bo Edvardsson
Publisher : Professional Pub Service
Page : 227 pages
File Size : 22,35 MB
Release : 2002
Category : Business & Economics
ISBN : 9789144015590
This book focuses on one of the key issues in the management of a modern firm -- the introduction and development of new competitive services. The book combines both theoretical and applied approaches. Also incorporates a number of case studies from a wide range of companies, aimed to illustrate various aspects of the design and improvement of new services.
Author : Anders Gustafsson
Publisher : Business Expert Press
Page : 233 pages
File Size : 12,83 MB
Release : 2016-04-15
Category : Business & Economics
ISBN : 1631574965
All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees. The questions posed in the book are: (1) How is it growing; (2) what are these new service innovations; (3) what are the drivers; and (4) how can organizations work with service innovations in a structured way? The book views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, we develop a model of service innovation and develop guidelines for what is required from the organizational perspective; how should an organization view its customers in order to be successful, what does a service development process look like, and how to transform an organization that has a product focus to a service or solution provider.
