The NewsBreaker


Book Description

When it comes to high-level journalism, you're either "in the know" or you're out of business. Larry Garrison is in the know. Part producer, part storyteller, and part news broker, Garrison has made a living for twenty-five years by staying one step ahead of media powerhouses like CNN and FOX News. In an industry filled with sensationalism and a lust for ratings, Garrison gets to the source of breaking news and ensures that the media presents his clients' true stories. And what stories he has to tell. In The NewsBreaker, Garrison flings the door open on the biggest headlines in recent memory, providing never-before-released scoop on: Michael Schiavo's asking price for the story surrounding Terry Schiavo's death The controversy surrounding the Pentagon tragedy on 9/11 The jurors who were persuaded to acquit Michael Jackson And much, much more You haven't heard the full story until you've heard Garrison's unique and gripping first-hand account of the news behind the news. "I appreciate and thank Larry for his efforts in our search for answers in the disappearance of my daughter, Natalee!" ?Dave Holloway, co-author, Aruba with R. Stephanie Good and Larry Garrison "Larry Garrison has been there for all the big cases?from Robert Blake to Natalee Holloway and Michael Jackson, he gets the scoop every time! The NewsBreaker is the ultimate ride for fans of high-profile criminal trials and anyone else who wants the story behind the story!" ?Wendy J. Murphy, New England School of Law, CBS News Legal Analyst "Larry has the nose and tenacity of a bulldog for finding controversial stories some might not want told, and others wish they could find. His story is a treasure trove of dazzling anecdotes and compelling tales that promise to grab your attention." ?Theresa Coffino, Executive producer, EXTRA "Knowing Larry since my days with the White House Press Office, and working with him on major sweeps stories on Larry King Live has proven that he is a true journalist and a fine executive producer." ?Edward Lozzi, Beverly Hills Public Relations Executive, Former White House Aide




Newsbreaker


Book Description




Launch! Advertising and Promotion in Real Time


Book Description

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.










Orion's Highway Across the Galaxy


Book Description

The book, titled Orion s Highway Across the Galaxy, is about an alien from a distant planet assigned to help mankind by making specific individuals in the past become famous. His name is Enoch and he is a distant cousin of the human race. Gifted with certain skills, he is able to help Nostradamus, Mozart, and Dr. Christiaan Barnard gain the recognition that they richly deserved. The following is a quote from Enoch as he summarizes his life: Nostradamus, Mozart, and Dr. Barnard all these men with different personalities were the ones that I helped in the corresponding years 1513, 1756, and 1962. Mozart lived for only thirty-five years because of the drugs he received as a baby causing his brain to deform. For every bad thing, there is a good thing: his contribution was the brilliance of his music that he left for society. When I recall the three Earthlings that I guided toward recognition, I concede that their beginnings were apt to be shadowy. So it is with great men trying to find their beginnings with their inner skills that are undeveloped. Most critics, then and now, still debate the success of their accomplishments with doubt and jealousy, and yet, wishing that they could achieve fame themselves. The plain and inescapable truth is that these men struggled with a desire that motivated them, and in the absence of eyewitnesses, no one was there to see me rally them on. I gave them inspiration and the ability to meet their goals. Enoch, II With a life span of twelve hundred years, Enoch is capable of accomplishing many goals set forth by his superiors. The only goal that he cannot successfully complete is to make a decision to marry Beena, the red-haired beauty whom he loves, or to marry Brianna, the beautiful blond that had his child out of wedlock. During Enoch s multiple visits to planet Earth, he discovers the mysteries of the universe. The following is one of Enoch s discoveries: Traveling at Warp 5, we crossed the barrier that separates the two spiral sectors in our galaxy, called the Milky Way. Beyond the stream of neutrinos on the other side of the barrier, I could see the multicolored beacons that our radar illuminated on the monitor screen. The green rings and yellow dots in a circular pattern outlined the entrance to Orion s Highway, a pathway that led to planet Earth. My assignment was to help an individual on Earth to become historically famous an individual whose artistic music skills would calm the soul and quench the fires of war within the hearts of men! The individual was my distant cousin, and I was about to become my Brother s Keeper. Enoch, II The story line unravels universal mysteries about the feasibility of space flight at warp speeds, a decoding of the Bible that shows when the Great Flood occurred, and the purpose fo







One Show Interactive, Volume XI


Book Description

Interactive advertising and new media have come a long way from simple pop-up ads and banners. Among the winners in this year’s 2008 One Show Interactive Awards, you’ll find work that inspires, entertains, and continually pushes the boundary between the real and virtual realms. One Show Interactive, Volume XI showcases the best of this past year’s winners from around the world. Featuring an all-new format, this latest edition includes more in-depth analyses of the Pencil-winning work, more descriptions, and a new look. With more than 1,200 four-color images in a lush package, One Show Interactive, Volume XI is an important reference source for creatives, producers, and students alike. Categories covered include e-commerce, corporate image, direct marketing, self-promotion, and more.




The Rising


Book Description

When nine-year-old C.J. Walker touches the arm of his mother's dead friend at her wake service and whispers the wish that she wouldn't be dead, he's just trying to do the right thing. But when the undertaker sees the woman's rosary sliding off her outstretched fingers and tumbling down her raised left arm, the firestorm can't be held in check. Frightened people near and far demand to know how many of their own loved ones might have been buried alive by the same undertaker, or by any undertaker. But proof that C.J. Walker can indeed raise the dead is secretly videoed, then publicly aired. In a single morning, C.J.'s mother, Lynn, watches their home becoming a fortress and her son becoming a target. Grieving individuals desperate to see death let go of their loved ones; representatives from news, medical, and scientific organizations; influential religious representatives; and powerful government agencies all move in to gain maximum positions of influence over the greatest power on earth. Through the ordeal, Lynn and her separated husband, Joe, struggle to find a way to escape with C.J., to keep him hidden from every pursuer, and somehow to make it possible for him to live a normal life again. But to do it all they must act quickly, before he's stolen away by authorities in high places.