Book Description
This is an excellent and useful introduction to basic semiotic ideas and analytical techniques. It shows how semiotics increases the ability to know oneself.
Author : Marcel Danesi
Publisher :
Page : 215 pages
File Size : 24,57 MB
Release : 1999
Category : Semiotics
ISBN : 9780333749258
This is an excellent and useful introduction to basic semiotic ideas and analytical techniques. It shows how semiotics increases the ability to know oneself.
Author : Marcel Danesi
Publisher : Springer
Page : 239 pages
File Size : 49,83 MB
Release : 2018-04-27
Category : Language Arts & Disciplines
ISBN : 1349953482
This book deals with one the most interesting aspects of human life—the search for meaning. It discusses how the science of semiotics is equipped to provide insight on what meaning is and how we produce it. Why is it that certain people routinely put their survival at risk by smoking? Why is it that some women make locomotion difficult for themselves by donning high-heel footwear? Are there unconscious forces at work behind such strange behaviors? This book will attempt to answer such questions by claiming that these behaviors are meaningful in culture-specific ways. The discipline that studies such behaviors and their relation to meanings is called semiotics. Semiotics probes the human condition in its own peculiar way, by unraveling the meanings of signs, which motivate not only the wearing of high heel shoes, but also the construction of words and art forms. Now in its third edition, this landmark introduction to semiotics has been updated with a wealth of new content, focusing on the many developments in digital culture since the previous edition. With the addition of topics such as memes, Selfies, social media profiles, and even Mafia discourse, the new edition comprehensively covers new trends in culture while streamlining treatments of basic semiotics contents.
Author : Marcel Danesi
Publisher :
Page : pages
File Size : 27,3 MB
Release : 2008
Category :
ISBN : 9781349603084
Author : Tony Thwaites
Publisher : Bloomsbury Publishing
Page : 240 pages
File Size : 38,89 MB
Release : 2018-08-18
Category : Social Science
ISBN : 1137101601
This core textbook offers a concise, direct and easy-to-use introduction to how semiotics can be employed to understand culture. It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined critically using basic semiotic terms and concepts to build up the reader's analytic vocabulary in a practical way. This book is designed to be read in several ways. First of all, it offers a structured approach to its subject with successive chapters reconsidering and building upon issues raised in earlier chapters. The layout of the text supports alternative pathways through the material, however. Written principally with the undergraduate student reader in mind, this is the essential research tool for students and lecturers. It is the ideal international starting-point for a very wide range of courses both in cultural and media studies and related subjects such as film studies, literature and sociology.
Author : Geoffrey Beattie
Publisher : Routledge
Page : 252 pages
File Size : 29,33 MB
Release : 2013-05-07
Category : Business & Economics
ISBN : 1136232869
Few people today would admit to being a racist, or to making assumptions about individuals based on their skin colour, or on their gender or social class. In this book, leading psychologist Geoffrey Beattie asks if prejudice, more subtle than before, is still a major part of our everyday lives. Beattie suggests that implicit biases based around race are not just found in small sections of our society, but that they also exist in the psyches of even the most liberal, educated and fair-minded of us. More importantly, the book outlines how these ‘hidden’ attitudes and prejudices can be revealed and measured, and how they in turn predict behaviours in a number of important social situations. Our Racist Heart? takes a fresh look at our racial attitudes, using new technology and experimental approaches to show how unconscious biases influence our everyday actions and thinking. These groundbreaking results are brought to life using the author’s own experiences of class and religious prejudice in Northern Ireland, and are also discussed in relation to the history of race, racism and social psychological theory.
Author : Daniel Chandler
Publisher : Routledge
Page : 269 pages
File Size : 35,75 MB
Release : 2017-06-14
Category : Language Arts & Disciplines
ISBN : 1315311038
This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? With further examples and images and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media and cultural studies.
Author : Chris Hackley
Publisher : Springer
Page : 282 pages
File Size : 27,70 MB
Release : 2013-11-14
Category : Business & Economics
ISBN : 1137297115
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
Author : Jack Child
Publisher : Duke University Press
Page : 286 pages
File Size : 28,49 MB
Release : 2008-07-21
Category : History
ISBN : 0822389274
In Miniature Messages, Jack Child analyzes Latin American postage stamps, revealing the messages about history, culture, and politics encoded in their design and disseminated throughout the world. While postage stamps are a sanctioned product of official government agencies, Child argues that they accumulate popular cultural value and take on new meanings as they circulate in the public sphere. As he demonstrates in this richly illustrated study, the postage stamp conveys many of the contestations and triumphs of Latin American history. Child combines history and political science with philatelic research of nearly forty thousand Latin American stamps. He focuses on Argentina and the Southern Cone, highlighting stamps representing the consolidation of the Argentine republic and those produced under its Peronist regime. He compares Chilean stamps issued by the leftist government of Salvador Allende and by Augusto Pinochet’s dictatorship. Considering postage stamps produced under other dictatorial regimes, he examines stamps from the Dominican Republic, Guatemala, Nicaragua, and Paraguay. Child studies how international conflicts have been depicted on the stamps of Argentina, Chile, and Peru, and he pays particular attention to the role of South American and British stamps in establishing claims to the Malvinas/Falkland Islands and to Antarctica. He also covers the cultural and political history of stamps in Bolivia, Brazil, Colombia, Cuba, Grenada, Mexico, Uruguay, Venezuela and elsewhere. In Miniature Messages, Child finds the political history of modern Latin America in its “tiny posters.”
Author : François Victor Tochon
Publisher : University of Toronto Press
Page : 188 pages
File Size : 42,32 MB
Release : 2002-01-01
Category : Literary Criticism
ISBN : 9780802036858
Based on the premise that deconstruction and demystification are a necessary counterforce to 'shared myths', Tochon offers a provocative assessment of mass educational concepts and teacher education, proposing a rethinking of pedagogy in general.
Author : A. Semenenko
Publisher : Springer
Page : 267 pages
File Size : 13,97 MB
Release : 2012-08-06
Category : Social Science
ISBN : 1137008547
In this introduction to the semiotic theory of one of the most innovative theorists of the twentieth century, the Russian literary scholar and semiotician Yuri Lotman, offers a new look at Lotman's profound legacy by conceptualizing his ideas in modern context and presenting them as a useful tool of cultural analysis.