Over the Top with Jim


Book Description

In 1950s' Brisbane the Cold War is hot news, and so were the cakes at Lunns for Buns, Fred and Olive's famous Annerley Junction cake shop. Enter one Jim Egoroff: Russian agent, all-round tough guy (aged 9), and the boy Hugh Lunn (also aged 9) is destined to make his 'left-hand' man. this delightful memoir of an Australian childhood has now become a classic bestselling family favourite. 'I defy you to read it without laughing out loud' - Ray Martin 'A triumph for Australian publishing' - Ian 'Macca' McNamara




Your Perfect Swing


Book Description

A leading PGA instructor presents ways to identify natural tendencies, physical strengths and desired shot patterns to master a swing that's consistent and repeatable under pressure.




Jim Fixx's Second Book of Running


Book Description

Presents information and advice on the benefits and techniques of running, covering training routines, equipment, diet, marathons, and other subjects.




Solid Contact


Book Description

One of the world's most sought-after golf instructors and a PGA Teacher of the Year makes it easy to be your own coach, customizing your golf swing for phenomenal accuracy. In his decades as a renowned golf coach and player on the PGA and Champions tours, Jim Hardy has attracted not only a clientele of impressive players, but top teachers from around the globe flock to his clinics as well. At the heart of his approach is a simple philosophy: There is no universally right or wrong way to swing a golf club. In fact, Hardy teaches that every person's golf swing is as unique as a strand of DNA. Of course, this creates a challenge for instructors. Now, in Solid Contact, Hardy distills his remarkable system for readers of all skill levels, teaching them how to self-diagnose their shots and correct their swings and misses on the very next shot. Packed with instructional drawings and anecdotes about lessons that spurred turnarounds for the best instructors and pro golfers in the game, Solid Contact addresses the unique aspects of each golfer's swing. Hardy's plus/ minus system draws on three actions: the swing, the swing's impact, and ball flight. Working through evidence in each of these three categories, readers can tailor their actions to address weak points for dramatically improved effectiveness. Putting the world's best instructional techniques in the hands of all readers, Solid Contact delivers lasting results in record time.




Eureka


Book Description

Ever reliable and responsible, Otis Halstead is a father, a husband (one half of a “well-dressed couple of substance”), and the CEO of Kansas Central Fire and Casualty. He has never done anything out of the ordinary. Until now. The change in Otis starts with the acquisition of an antique toy fire truck, the exact model he had pined for at age ten but never received. Next comes a Daisy Red Ryder BB gun. But Otis’s real coup is the purchase of his one true childhood passion: a red 1952 Cushman Pacemaker motor scooter. For his baffled wife, Sally, this is the final straw. She insists that he see a shrink. But when tragedy strikes uncomfortably close to home, Otis decides he wants out of his sensible, safe life in Eureka, Kansas. And so, a few weeks before his sixtieth birthday, Otis leaves town, heading west on old U.S. 56, a corporate CEO riding a forty-year-old motor scooter with a BB gun strapped to the side. One might say he was in for an adventure. Otis would say he was finally about to experience life.




Grow


Book Description

Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.




Attention! This Book Will Make You Money


Book Description

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.




Talking to GOATs


Book Description

INSTANT USA TODAY BESTSELLER! WITH A FOREWORD BY TOM BRADY “As a sportscaster and sports historian, Jim’s career genuinely stands the test of time. . . . This book is sports history about some of the greats by one of the greats, who was taking it all in on the sidelines, in the stands or the dugout, by the eighteenth green, courtside, or in the broadcast booth.” —Tom Brady, seven-time NFL Super Bowl champion GOAT A riveting, insightful memoir of never-before-told stories from Jim Gray, twelve-time Emmy Award-winner, Hall of Fame sports broadcaster, and renowned interviewer— that explores the author's career and the inside stories and memorable moments of the famous legends he has covered including, Muhammad Ali, Tom Brady, Kobe Bryant, LeBron James, Michael Jordan and Mike Tyson. In Talking to GOATs, award-winning broadcaster Jim Gray looks back at his four decades of sports reporting from the unparalleled perspective of one of the world’s most respected and skilled interviewers. A journalist who many iconic athletes have trusted to tell their stories (of both triumph and disgrace), Jim has had unprecedented access to the people, places and extraordinary events in the world of sports. Asking tough but fair questions, he has broken numerous stories, and landed squarely in the middle of others, from the Ben Johnson and Barry Bonds steroid scandals, to Michael Jordan’s surprise retirement, to the off-the-court Kobe/Shaq feud which led to their on-the-court break up, to being part of the live broadcast for twenty-two Super Bowls. He’s climbed into the ring to interview Mike Tyson after he bit off a chunk of Evander Holyfield’s ear, and stood next to Ron Artest when the “Malice at the Palace” melee erupted, and was on site at the bombing of the Atlanta Olympics. Anyone who has watched Jim effortlessly engage his subjects at the precise moment of triumph or tragedy has little idea what it takes to secure the interview, or what actually happens when the camera cuts away. These are real, mesmerizing, and previously untold stories. Talking to GOATs features numerous world-class athletes, including Muhammad Ali, Tom Brady, Kobe Bryant, LeBron James, Michael Jordan, Floyd Mayweather, Michael Phelps, Mike Tyson and Tiger Woods, and world leaders George W. Bush, Barack Obama, Mikhail Gorbachev, and many more. On each page, Jim gives the reader a coveted all-access pass as he reviews the best interviews, the best athletes, and the best games in modern sports history. It’s like a personal introduction to the characters and careers of these heroes and villains we’ve known since childhood. He examines how money, celebrity, the media, and power interact, and how sports, more than any other institution, has led to momentous transformations in American society.




Like You'd Understand, Anyway


Book Description

Following his widely acclaimed Project X and Love and Hydrogen—“Here is the effect of these two books,” wrote the Chicago Tribune: “A reader finishes them buzzing with awe”—Jim Shepard now gives us his first entirely new collection in more than a decade. Like You’d Understand, Anyway reaches from Chernobyl to Bridgeport, with a host of narrators only Shepard could bring to pitch-perfect life. Among them: a middle-aged Aeschylus taking his place at Marathon, still vying for parental approval. A maddeningly indefatigable Victorian explorer hauling his expedition, whaleboat and all, through the Great Australian Desert in midsummer. The first woman in space and her cosmonaut lover, caught in the star-crossed orbits of their joint mission. Two Texas high school football players at the top of their food chain, soliciting their fathers’ attention by leveling everything before them on the field. And the rational and compassionate chief executioner of Paris, whose occupation, during the height of the Terror, eats away at all he holds dear. Brimming with irony, compassion, and withering humor, these eleven stories are at once eerily pertinent and dazzlingly exotic, and they showcase the work of a protean, prodigiously gifted writer at the height of his form. Reading Jim Shepard, according to Michael Chabon, “is like encountering our national literature in microcosm.”




Where the Wild Books Are


Book Description

As interest in environmental issues grows, many writers of fiction have embraced themes that explore the connections between humans and the natural world. Ecologically themed fiction ranges from profound philosophical meditations to action-packed entertainments. Where the Wild Books Are offers an overview of nearly 2,000 works of nature-oriented fiction. The author includes a discussion of the precursors and history of the genre, and of its expansion since the 1970s. He also considers its forms and themes, as well as the subgenres into which it has evolved, such as speculative fiction, ecodefense, animal stories, mysteries, ecofeminist novels, cautionary tales, and others. A brief summary and critical commentary of each title is included. Dwyer’s scope is broad and covers fiction by Native American writers as well as ecofiction from writers around the world. Far more than a mere listing of books, Where the Wild Books Are is a lively introduction to a vast universe of engaging, provocative writing. It can be used to develop book collections or curricula. It also serves as an introduction to one of the most fertile areas of contemporary fiction, presenting books that will offer enjoyable reading and new insights into the vexing environmental questions of our time.