Paid Attention


Book Description

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.




Pay Attention


Book Description

A day in the inner and outer lives of a college professor, blogger, divorced father, thinker, and yearner. What would it feel like to wake up inside the head of someone who writes about science for a living? John Horgan, acclaimed author of the bestseller The End of Science, answers that question in his genre-bending new book Pay Attention, a stream-of-consciousness account of a day in the life of his alter ego, Eamon Toole--a blogger, college professor, and divorced father. This work of fact-based fiction, or "faction," follows Toole as he wakes up in his rented apartment in upstate New York, meditates with the mantra "Duh," commutes via train and subway to an engineering school in New Jersey, teaches a William James essay on consciousness to freshmen, squabbles about Thomas Kuhn with colleagues over lunch, takes a ferry to Manhattan and spends the evening with his bossy, Tarot-reading girlfriend, Emily, on whom he plans to spring a big question. Throughout the day, Toole struggles to be rational while buffeted by fears and yearnings. Thoughts of sex and death keep intruding on his ruminations over quantum spookiness, the neural code, the Singularity, and free will. Pay Attention is a profane, profound meditation on the entanglements of our inner and outer worlds and the elusiveness of truth.




Pay Attention, Carter Jones


Book Description

Sixth-grader Carter must adjust to the unwelcome presence of a know-it-all butler who is determined to help him become a gentleman, and also to deal with burdens from the past.




Learning to Slow Down and Pay Attention


Book Description

Written especially for kids, this fun, friendly workbook is packed with cartoons and activity pages, offering children a wealth of helpful tips for every situation--at home, at school, and among friends. Illustrations.




Attention Pays


Book Description

Drive profitability, productivity, and accountability To create extraordinary lives, we must learn to “unplug” from the constant barrage of disruptions and “plug in” to the tools, strategies, and mindsets that allow us to harness our attention to reach our highest potential—and this book shows you how. Attention Pays spotlights on the power of attention and absolute focus. Personally: WHO we pay attention to. Professionally: WHAT we pay attention to. And Globally: HOW we pay attention in the world—and to the world. In an on-demand, 24/7 society, where distractions cost millions of people productivity, profitability, relationships and peace, it's time to pay attention to what matters most. • Includes powerful tips and tricks increase profitability • Shows you how to achieve maximum accountability and results • Provides strategies to help you productively manage daily tasks • Offers guidance on improving your daily attention and focus If you’re ready drive profitably, increase productivity and boost accountability, it’s time to tune out the noise, focus on what really matters and learn how Attention Pays.




Please Pay Attention Please: Bruce Nauman's Words


Book Description

The most comprehensive collection to date of the artist Bruce Nauman's writings plus all of his major interviews from 1965 to 2001. Since the 1960s, the artist Bruce Nauman has developed a highly complex and pluralistic oeuvre ranging from discrete sculpture, performance, film, video, and text-based works to elaborate multipart installations incorporating sound, video recording and monitors, and architectural structures. Nauman's work is often interpreted in terms of movements and mediums, including performance, postminimalism, process, and conceptual art, thereby emphasizing its apparent eclecticism. But what is often overlooked is that underlying these seemingly disparate artistic tendencies are conceptual continuities, one of which is an investigation of the nature of language. Unlike many of his contemporaries, Nauman has refrained from participating in the critical discourse surrounding his own work. He has given relatively few interviews over the course of his career and has little to do with the art press or critical establishment. Indeed, he granted Janet Kraynak and The MIT Press almost complete autonomy in the preparation of this volume. In contrast to Nauman's reputation for silence, however, from the beginning of his career, the incorporation of language has been a central feature of his art. This collection takes as its starting point the seeming paradox of an artist of so few words who produces an art of so many words. Please Pay Attention Please contains all of Nauman's major interviews from 1965 to 2001, as well as a comprehensive body of his writings, including instructions and proposal texts, dialogues transcribed from audio-video works, and prose texts written specifically for installation sculptures. Where relevant, the texts are accompanied by illustrations of the artworks for which they were composed. In the critical essay that serves as the book's introduction, the editor investigates Nauman's art in relation to the linguistic turn in art practices of the 1960s—understanding language through the speech act—and its legacy in contemporary art.




Pay Attention, Emily Brown!


Book Description

Ages 4 to 8 years. If you are the parent of a child with attention issues -- ADHD, autism spectrum disorder, Down syndrome, or sensory processing disorder -- then you will want to share this book with your child. This fun picture book pairs whimsical illustrations with a mother's poetic pleas as she tries, in vain, to get the attention of her child. Children will gladly tune in to this book to enjoy Emily Brown's flights of fancy and the lengths to which her mother goes to get Emily to focus. Wonderful word pictures, from silly to absurd, hold readers' attention, and eye-catching artwork captures each entertaining moment. The book celebrates the imagination of all children, but especially those whose minds seem to wander a bit more than others, and offers a reminder that humour is both a sanity-saver and relationship-soother.




Preaching as Paying Attention


Book Description

Author Ed Foley―priest, preacher, and teacher―invites preachers to an awareness of the world and the people around them as a lens for preaching God's Incarnate Word and inviting people into the Paschal Mystery. He maintains that paying attention is a key to theological reflection. When pondering a work of art or a catastrophe, the preacher asks, “Where is God in all of this?” and “How does my preaching invite people to respond to that presence?” Fr. Foley presents excerpts of his own homilies and references to poets, scientists, and other resources―some a bit surprising―as models and suggestions that might draw a preacher’s attention as a sign of God present and active in our midst. In short, this book offers a mindset, not a method, for preachers.




The Art of Noticing


Book Description

A thought-provoking, gorgeously illustrated gift book that will spark your creativity and help you rediscover your passion with “simple, low-stakes activities [that] can open up the world.”—The New York Times Welcome to the era of white noise. Our lives are in constant tether to phones, to email, and to social media. In this age of distraction, the ability to experience and be present is often lost: to think and to see and to listen. Enter Rob Walker's The Art of Noticing—an inspiring volume that will help you see the world anew. Through a series of simple and playful exercises—131 of them—Walker maps ways for you to become a clearer thinker, a better listener, a more creative workplace colleague, and finally, to rediscover what really matters to you.




Attention! This Book Will Make You Money


Book Description

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.