Author : Richard Bandler
Publisher :
Page : 0 pages
File Size : 46,25 MB
Release : 1996
Category : Neurolinguistic programming
ISBN : 9780916990367
"This book covers everything from the beginning of the sales process through the close. Using the everyday human communication factors that are present in every situation imaginable, you can learn to take these factors to engineer your sales approach on-the-fly, as each situation deserves. With so many available sales ideas out there, none of them address the simple, basic and powerful techniques you can learn from this book." -- BOOK JACEKT.
Author : J. Donald Ragsdale
Publisher : Cambridge Scholars Publishing
Page : 315 pages
File Size : 10,54 MB
Release : 2011-08-08
Category : Architecture
ISBN : 1443833134
Compelling Form: Architecture as Visual Persuasion is an assessment of the visual persuasiveness of buildings. It demonstrates that architecture is as capable of social influence as speeches or advertisements are and that an awareness of this influence provides an insight into buildings’ cultural roles. The book considers a diverse array of structures ranging from museums, to performance halls, to universities, to cathedrals, to governmental buildings, to palaces, and to skyscrapers. Compelling Form is an important extension of theories of persuasion and visual communication to architecture and engineering. The book bases its assessments on the elements of visual literacy and then on the elements of architectural design to demonstrate that buildings, monuments, and even such means of commerce as bridges affect the viewer in such a way as to have social impact.
Author : Bruce A. Finlayson
Publisher : John Wiley & Sons
Page : 502 pages
File Size : 20,97 MB
Release : 2014-03-05
Category : Technology & Engineering
ISBN : 1118888375
Step-by-step instructions enable chemical engineers to master key software programs and solve complex problems Today, both students and professionals in chemical engineering must solve increasingly complex problems dealing with refineries, fuel cells, microreactors, and pharmaceutical plants, to name a few. With this book as their guide, readers learn to solve these problems using their computers and Excel, MATLAB, Aspen Plus, and COMSOL Multiphysics. Moreover, they learn how to check their solutions and validate their results to make sure they have solved the problems correctly. Now in its Second Edition, Introduction to Chemical Engineering Computing is based on the author’s firsthand teaching experience. As a result, the emphasis is on problem solving. Simple introductions help readers become conversant with each program and then tackle a broad range of problems in chemical engineering, including: Equations of state Chemical reaction equilibria Mass balances with recycle streams Thermodynamics and simulation of mass transfer equipment Process simulation Fluid flow in two and three dimensions All the chapters contain clear instructions, figures, and examples to guide readers through all the programs and types of chemical engineering problems. Problems at the end of each chapter, ranging from simple to difficult, allow readers to gradually build their skills, whether they solve the problems themselves or in teams. In addition, the book’s accompanying website lists the core principles learned from each problem, both from a chemical engineering and a computational perspective. Covering a broad range of disciplines and problems within chemical engineering, Introduction to Chemical Engineering Computing is recommended for both undergraduate and graduate students as well as practicing engineers who want to know how to choose the right computer software program and tackle almost any chemical engineering problem.
Author : Benny Raphael
Publisher : John Wiley & Sons
Page : 332 pages
File Size : 42,76 MB
Release : 2003-06-09
Category : Computers
ISBN : 9780471487159
It is vital that today’s engineers work with computer-based tools and techniques. However, programming courses do not provide engineering students with the skills that are necessary to succeed in their professional career. Here, the authors propose a novel, practical approach that encompasses knowledge assimilation, decision-making capabilities and technical agility, together with concepts in computer-aided engineering that are independent of hardware and software technologies. This book: Outlines general concepts such as fundamental logic, definition of engineering tasks and computational complexity Covers numerous representation frameworks and reasoning strategies such as databases, objects, constraints, knowledge systems, search and optimisation, scientific computation and machine learning Features visualization and distribution of engineering information Presents a range of IT topics that are relevant to all branches of engineering Offers many practical engineering examples and exercises Fundamentals of Computer Aided Engineering provides support for all students involved in computer-aided engineering courses in civil, mechanical, chemical and environmental engineering. This book is also a useful reference for researchers, practising engineers using CAE and educators who wish to increase their knowledge of fundamental concepts.
Author : Mark Somerville
Publisher :
Page : 290 pages
File Size : 30,46 MB
Release : 2019-09-18
Category : Business & Economics
ISBN : 9780986080043
A Revolution Is Coming. It Isn't What You Think.This book tells the improbable stories of Franklin W. Olin College of Engineering, a small startup in Needham, Massachusetts, with aspirations to be a beacon to engineering education everywhere, and the iFoundry incubator at the University of Illinois, an unfunded pilot program with aspirations to change engineering at a large public university that wasn't particularly interested in changing. That either one survived is story enough, but what they found out together changes the course of education transformation forever: - How joy, trust, openness, and connec- tion are the keys to unleashing young, courageous engineers.- How engineers educated in narrow technical terms with a fixed mindset need an education that actively engages six minds-analytical, design, people, linguistic, body, and mindful- using a growth mindset.- How emotion and culture are the crucial elements of change, not content, curriculum, and pedagogy.- How four technologies of trust are well established and widely available to promote more rapid academic change.- How all stakeholders can join together in a movement of open innovation to accelerate collaborative disruption of the status quo.Read this book and get a glimpse inside the coming revolution in engineering. Feel the engaging stories in this book and understand the depth of change that is coming. Use this book to help select, shape, demand, and create educational experiences aligned with the creative imperative of the twenty-first century.
Author : David A. Taylor
Publisher : Addison-Wesley Professional
Page : 228 pages
File Size : 49,82 MB
Release : 1998
Category : Computers
ISBN : 9780201309942
"The first edition set a standard of excellence that has eluded all followers, and I have recommended it to my clients for years. The new edition is a gift to the field and should be required reading for all managers." - Adrian J. Bowles, Ph.D., Vice President Giga Information Group "One of the most readable introductions you will find. The new edition offers vital insights into the effective use of objects in business." - Chris Stone, President Object Management Group The first edition of "Object Technology: A Manager's Guide" is widely viewed as the classic introduction to this powerful computing concept. Object technology offers increased agility, significant time-to-market reduction, and the opportunity to exploit the potential of the World Wide Web by deploying globally distributed business systems. At a time when many of the world's largest companies are making the transition to object technology, David Taylor has updated his book to address the important issues facing the growth of object technology and to provide a glimpse into the future of this evolving paradigm. In updating this seminal work, David Taylor has retained the signature conciseness and, clarity of discussion that made the first edition a best-seller. "Object Technology: A Manager's Guide, Second Edition," covers the key terms, emerging concepts, and useful applications of objects. Managers, salespeople, engineers, software developers-anyone interested in understanding or implementing object technology-will find this a lucid introduction to the topic. Highlights of this new edition include: An explanation of how to use objects to create evolutionarysoftware that rapidly adapts to changing business conditions, eliminating the need for most new application development. An introduction to Java, and an explanation of how its useof message interfaces enables a new generation of portable, mix-and-match, Internet-enabled business objects. An update on the state of object databases and extended relationaldatabases, with guidelines for combining the two for optimal informationstorage. An introduction to the new generation of object engines andhow they combine storage and execution capabilities for maximumsoftware integration. 0201309947B09102001
Author : Douglas T. Kenrick
Publisher : OUP USA
Page : 206 pages
File Size : 46,83 MB
Release : 2012-02-10
Category : Psychology
ISBN : 0199743053
Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geographic boundaries of North America and beyond the field of academic social psychology into the areas of business, health, and politics. In this book, leading authors, who represent many different countries and disciplines, explore new developments and the widespread impact of Cialdini's work in research areas ranging from persuasion strategy and social engineering to help-seeking and decision-making. Among the many topics covered, the authors discuss how people underestimate the influence of others, how a former computer hacker used social engineering to gain access to highly confidential computer codes, and how biology and evolution figure into the principles of influence. The authors break new ground in the study of influence.
Author : Edward J. Rothwell
Publisher : CRC Press
Page : 194 pages
File Size : 39,14 MB
Release : 2017-09-29
Category : Technology & Engineering
ISBN : 1482234327
Engineers are smart people. Their work is important, which is why engineering material should be written as deliberately and carefully as it will be read. Engineering Writing by Design: Creating Formal Documents of Lasting Value demonstrates how effective writing can be achieved through engineering-based thinking. Based on the authors’ combined experience as engineering educators, the book presents a novel approach to technical writing, positioning formal writing tasks as engineering design problems with requirements, constraints, protocols, standards, and customers (readers) to satisfy. Specially crafted for busy engineers and engineering students, this quick-reading, conversational text: Describes how to avoid logical fallacies and use physical reasoning to catch mistakes in claims Covers the essentials of technical grammar and style as well as the elements of mathematical exposition Emphasizes the centrality of the target audience, and thus the need for clear and concise prose Engineering Writing by Design: Creating Formal Documents of Lasting Value addresses the specific combination of thinking and writing skills needed to succeed in modern engineering. Its mantra is: to write like an engineer, you must think like an engineer. Featuring illustrative examples, chapter summaries and exercises, quick-reference tables, and recommendations for further reading, this book is packed with valuable tips and information practicing and aspiring engineers need to become effective writers.
Author : Bernhard Palsson
Publisher : CRC Press
Page : 392 pages
File Size : 50,66 MB
Release : 2003-03-26
Category : Medical
ISBN : 0203011422
A volume in the new Principles and Applications in Engineering series, Tissue Engineering provides an overview of the major physiologic systems of current interest to biomedical engineers: cardiovascular, endocrine, nervous, visual, auditory, gastrointestinal, and respiratory. It contains useful definitions, tables of basic physiologic data, and an
Author : Geoffrey Burch
Publisher : John Wiley & Sons
Page : 292 pages
File Size : 27,55 MB
Release : 2011-06-15
Category : Business & Economics
ISBN : 1119950031
This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to: Change anyone's opinion on any subject. Transform a lynch mob into your most devout supporters. Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer. Understand how a perfect product demonstration can get you hurled into the street by security. Sell tanks to Genghis khan. Readership: General Business, customer service and sales.
