Mojo
Author :
Publisher :
Page : 478 pages
File Size : 45,83 MB
Release : 2006
Category : Rock music
ISBN :
Music Marketing for the DIY Musician
Author : Bobby Borg
Publisher : Rowman & Littlefield
Page : 454 pages
File Size : 20,59 MB
Release : 2020-01-07
Category : Music
ISBN : 1538134632
Book Description
Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters
Marketing the Bard
Author : Don-John Dugas
Publisher : University of Missouri Press
Page : 288 pages
File Size : 36,74 MB
Release : 2006
Category : Drama
ISBN : 0826265448
Book Description
"Dugas credits the reemergence of Shakespeare's plays and his rise to fame in the 1700s to economic factors surrounding the theater business including the acquisition and adaptation of Shakespeare's plays by the Tonson publishing firm, which marketed collector's editions of his work, spurring a price war and rousing public interest"--Provided by publisher.
Michael Buble
Author : Juliet Peel
Publisher : Piatkus
Page : 142 pages
File Size : 13,35 MB
Release : 2010-02-04
Category : Biography & Autobiography
ISBN : 0748117989
Book Description
Michael Bublé is an international singing sensation. Since his debut in 2003, he has sold 18 million albums, won numerous awards (including a Grammy), reached the top 10 in the UK charts with his first album, 'Michael Bublé', and the top 50 of the Billboard 200 album charts for the same CD. His second album, 'It's Time', was more successful still, debuting at number 4 in the UK charts, and his song 'Home' was a UK number one. His performances and concerts worldwide have been sell outs, while he has cultivated a huge and loyal fanbase. Of Italian origin, and born into a family of fishermen in Canada, Michael was heavily influenced by his grandfather, whom he credited with introducing him to the kind of music he would make his own - Frank Sinatra, Ray Charles, Dean Martin and Elvis, to name but a few. His popularity continues to grow, and this comprehensive and definitive biography charts his fascinating and phenomenal success story.
Audio Engineer's Reference Book
Author : Michael Talbot-Smith
Publisher : CRC Press
Page : 673 pages
File Size : 30,30 MB
Release : 2013-02-01
Category : Technology & Engineering
ISBN : 1136119744
Book Description
An authoritative reference on all aspects of audio engineering and technology including basic mathematics and formulae, acoustics and psychoacoustics, microphones, loudspeakers and studio installations. Compiled by an international team of experts, the second edition was updated to keep abreast of fast-moving areas such as digital audio and transmission technology. Much of the material has been revised, updated and expanded to cover the very latest techniques. This is a new paperback version.
Music Management, Marketing and PR
Author : Chris Anderton
Publisher : SAGE
Page : 260 pages
File Size : 40,67 MB
Release : 2022-02-24
Category : Language Arts & Disciplines
ISBN : 1529787270
Book Description
This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector. Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include: Managing contracts and assembling teams. Using data audits of platforms to adapt campaigns. Shaping opinions about music, musicians, events. How the music industry can be more diverse, inclusive, and equitable for the benefit of all. Working with venues, promoters, booking agents, and tour managers. Branding, sponsorship, and endorsement. Funding, crowdsourcing and royalty collection. Ongoing digital developments such as streaming income and algorithmic recommendation. Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries. Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.
Church and Community Recreation
Author : Albert Benjamin Wegener
Publisher :
Page : 256 pages
File Size : 39,33 MB
Release : 1924
Category : Church entertainments
ISBN :
Book Description
Spotification of Popular Culture in the Field of Popular Communication
Author : Patrick Burkart
Publisher : Routledge
Page : 255 pages
File Size : 28,45 MB
Release : 2020-09-10
Category : Social Science
ISBN : 1000089258
Book Description
This edited collection considers various meanings of the "Spotification" of music and other media. Specifically, it replies to the editor’s call to address the changes in media cultures and industries accompanying the transition to streaming media and media services. Streaming media services have become part of daily life all over the world, with Spotify, in particular, inheriting and reconfiguring characteristics of older ways of publishing, distributing, and consuming media. The contributors look to the broader community of music, media, and cultural researchers to spell out some of the implications of the Spotification of music and popular culture. These include changes in personal media consumption and production, educational processes, and the work of media industries. Interdisciplinary scholarship on commercial digital distribution is needed more than ever to illuminate the qualitative changes to production, distribution, and consumption accompanying streaming music and television. This book represents the latest research and theory on the conversion of mass markets for recorded music to streaming services.
Kasabian - Sound, Movement & Empire
Author : Joe Shooman
Publisher : Bonnier Zaffre
Page : 228 pages
File Size : 29,90 MB
Release : 2008-04-24
Category : Music
ISBN : 1786061449
Book Description
The rise of Kasabian has been a phenomenal one, driven by a mix of self-belief, hard touring and hard living, all from humble beginnings in Leicestershire villages. Their self-titled 2004 debut LP sold over 700,000 in the UK alone, and the band wowed crowds in festivals at Glastonbury, Reading/Leeds and T In The Park that year, as well as touring the US alongside Noel Gallagher. Their second album, Empire, was released in September 2006 to great acclaim and surged straight to Number One in the UK charts, selling to date over a million copies and they won Best Live Act in NME's 2007 awards. Outspoken frontman Serge Pizzorno's pronouncements as to the state of the popular music scene have hit a real chord with the music buying public as the band continues to ruffle feathers and break down barriers wherever they go. Standing on the verge of releasing their third album, the group look set to continue on their quest to achieve the worldwide fame of their inspirations of Oasis, the Stone Roses and Primal Scream. Through a series of exclusive interviews with contemporaries and those involved in the band's remarkable rise, the tale of Kasabian is told in its entirety for the first time.
The Digital-First Customer Experience
Author : Joe Wheeler
Publisher : Kogan Page Publishers
Page : 329 pages
File Size : 20,82 MB
Release : 2023-07-03
Category : Business & Economics
ISBN : 1398612650
Book Description
The definitive guide to designing digital-first experiences customers love. In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to design compelling experiences in a digital-first world. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon. Part One introduces the new "3 Cs", key trends associated with technology convergence, competition and culture change in a post-pandemic world. Part Two takes a deep dive into seven design strategies, from designing emotional peaks across channels to empowering customers through immersive experiences that merge physical and digital assets. Part Three provides a playbook for how to design digital-first experiences, including how to solve the right problems, develop a measurable business case, design digital-first experiences customers love and execute the new design at scale.
