› › Powerful Marketing On A Shoestring Budget

Powerful Marketing on a Shoestring Budget

Author : Dee Blick

Publisher : Authorhouse UK

Page : 0 pages

File Size : 27,11 MB

Release : 2008

Category : Business & Economics

ISBN : 9781438937533

Get eBook

Book Description

If you want results from your marketing but you don't have a big marketing budget then this book will show how you can grow your business on a small budget with some incredibly simple but powerful tips and tools. Real-life case studies of small businesses are used throughout the book and each chapter is written in a practical, easy to read style. Find out step-by-step how you can build your small business through PR, targeted direct mail, exhibitions, business networking, e-marketing, advertising and telephone cold calling. Learn the secrets of writing a simple marketing plan that will move your business to the next stage. If you are a small business then you will regard this book as your biggest marketing ally.



Marketing on a Shoestring Budget

Author : Deborah Pitel

Publisher : Rowman & Littlefield

Page : 185 pages

File Size : 13,26 MB

Release : 2016-04-08

Category : Business & Economics

ISBN : 1442263520

Get eBook

Book Description

Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the “trial and error” method. She covers: Marketing Strategies for Museum Professionals or Anyone Promoting an Event Expanding Your Audience with Little Money Gaining Insight From Small Local Museums and Historic Sites Learning to Use Social Media and Other Free Services to Grow Your Promotional Reach Creating an Website on a Small Budget Examples of successful marketing tools from small museums and historic sites accompany each chapter.



The Ultimate Small Business Marketing Book

Author : Dee Blick

Publisher : FilamentPublishing Ltd

Page : 383 pages

File Size : 49,71 MB

Release : 2011

Category : Business & Economics

ISBN : 1905493770

Get eBook

Book Description

This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.



Millionaire Marketing on a Shoestring Budget

Author : Debra Jason

Publisher : Write Direction

Page : 262 pages

File Size : 37,14 MB

Release : 2015-01-01

Category : Business & Economics

ISBN : 9781940984711

Get eBook

Book Description

Do you want to achieve top-of-mind awareness in the marketplace and have a steady stream of loyal, raving fans flocking to you? Are you frustrated because you think you have to spend a lot to get it? If you answered, "Yes," Debra Jason understands your concerns. It can be overwhelming to invest in your business and spend a lot to get yourself up and running, only to scratch your head wondering, "Why isn't anyone calling me?" The good news is that you can market yourself and your business--in more ways than one--without breaking the bank.This book is your road map to gaining exposure and achieving success using cost-effective, business-building strategies. Turn the pages and discover: * One simple step you can take that leads to referrals & new business (page 61). * The most fun way to market yourself--without a hard-core sales pitch (page 73). * One way to find prospects from the comfort of your home--in your PJs or sweats (page 177).* How to write headlines that go ka-ching (page 225). * And more. Are you ready to take your business to the next level? It's time to step outside your comfort zone and succeed in business — in YOUR business. Get ready for the journey as Debra guides you toward marketing success.



The 15 Essential Marketing Masterclasses for Your Small Business

Author : Dee Blick

Publisher : John Wiley & Sons

Page : 222 pages

File Size : 19,38 MB

Release : 2013-08-16

Category : Business & Economics

ISBN : 0857084380

Get eBook

Book Description

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.



Watertight Marketing

Author : Bryony Thomas

Publisher : Ecademy Press

Page : 297 pages

File Size : 43,70 MB

Release : 2013

Category : Business & Economics

ISBN : 1908746343

Get eBook

Book Description

Most businesses have serious profit leaks, so when they run their marketing taps, revenue simply pours out of a leaky bucket. Readers who follow the process laid out in this guide will be able to step off the roller coaster of yo-yo sales results and get their business on a sustainable upward curve.



Pimp My Site

Author : Paula Wynne

Publisher : John Wiley & Sons

Page : 275 pages

File Size : 45,26 MB

Release : 2012-03-02

Category : Business & Economics

ISBN : 0857082515

Get eBook

Book Description

A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike. Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more



Low Budget Marketing for Rookies

Author : Karen McCreadie

Publisher :

Page : 176 pages

File Size : 32,51 MB

Release : 2009

Category : Marketing

ISBN : 9780462099576

Get eBook

Book Description

For anyone who wants to improve their marketing effectiveness, no matter what budget they have! Part of the launch of a major new series - 'Rookies' - by Marshall Cavendish. Become skilled and knowledgeable in just one week: information and advice is straight to the point, fast to read and easy to digest. These days, it's about making more out the resources that you have, especially in marketing. Written by an experienced practitioner and expert in the field. The simple reality of modern business is that marketing is part of virtually every activity undertaken by your company, so it's not something you can ignore, whether you are a manager or an entrepreneur. However, many people assume that good marketing involves infectious TV campaigns, innovative direct marketing and celebrity endorsements that require enormous marketing budgets. Marketing is important, but it does not always require you to have huge resources to avoid typical mistakes and get the basics right. With clarity and an orientation towards practical application, this book shows you how to maximise the effectiveness of your marketing resources, no matter how small they may be. Getting the basics of marketing right is what this book is about. If you do that, even the lowest marketing spend will result in an improved bottom line



Fast, Cheap and Viral

Author : Aashish Chopra

Publisher : Hachette UK

Page : 156 pages

File Size : 22,29 MB

Release : 2019-09-20

Category : Business & Economics

ISBN : 9351952762

Get eBook

Book Description

Viral marketing should not be a happy accident Aashish Chopra’s first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success – all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.



Guerrilla Marketing on the Front Lines

Author : Jay Conrad Levinson

Publisher : Morgan James Publishing

Page : 441 pages

File Size : 39,62 MB

Release : 2008-08-01

Category : Business & Economics

ISBN : 160037526X

Get eBook

Book Description

A comprehensive guide to creating low-cost, innovative, and unconventional marketing, featuring real-life stories from seasoned experts. Let thirty-five world-class guerrilla marketing coaches teach you their time-tested tactics and strategies for getting new customers and turning them into your most enthusiastic fans! Here is a taste of what you’re going to learn in Guerrilla Marketing on the Front Lines: Dozens of new high impact strategies for reaching and acquiring new customers . . . even on a shoestring budget Cutting edge online tactics designed to cut through the clutter and dramatically increase your visibility and conversion rates The keys to developing high powered Guerrilla partnerships and affiliate programs that will leverage your time and actually make you money while you sleep Are you ready to turn your own prospects into customers and then into raving fans who will buy from you again, and again, and again? Join us on the Front Lines and get ready to launch your own Guerrilla Marketing Attack!