Author : Dr Ananta Geetey Uppal
Publisher : Archers & Elevators Publishing House
Page : pages
File Size : 46,72 MB
Release :
Category : Antiques & Collectibles
ISBN : 9390996295
Author : Anna Trosborg
Publisher : Walter de Gruyter
Page : 658 pages
File Size : 50,54 MB
Release : 2010-08-31
Category : Language Arts & Disciplines
ISBN : 311021444X
This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field. It contains four sections: Contrastive, Cross-cultural and Intercultural Pragmatics, Interlanguage Pragmatics, Teaching and Testing of Second/Foreign Language Pragmatics, and Pragmatics in Corporate Culture Communication, covering a wide range of topics, from speech acts and politeness issues to Lingua Franca and Corporate Crises Communication. The approach is theoretical, methodological as well as applied, with a focus on authentic, interactional data. All articles are written by renowned leading specialists, who provide in-depth, up-to-date overviews, and view new directions and visions for future research.
Author : Rudolf Beger
Publisher : Springer
Page : 687 pages
File Size : 26,34 MB
Release : 2018-06-22
Category : Business & Economics
ISBN : 9811304025
This book serves as an easy-to-read, up-to-date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot find a lot of educational literature about corporate communication in the market. Therefore, this guidebook closes that gap. In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying). This is triggered not only by the recent high profile and success of targeted (political) communication in the USA, but also by the notorious export-orientation of many Asian companies and their increasingly multi-national orientation (fostered by M&A and foreign investments). In addition, the increasing importance of online communication and digital/social media is an important reason why existing guidebooks on corporate communication have to be reassessed and modernized. This book focuses on all major aspects of modern corporate communication, including online / digital communication, and covers new developments, such as “fake news”, “post-truths”, “political correctness”, “the art of bridging” and other new phenomena in the world of (corporate) communication. Simple cartoon-style drawings supplement the text in order to facilitate reading and learning. Corporate communication professional, as well as students and professors in business/management programs, will be given tools to effectively and successfully plan and implement corporate communication strategies and tactics in all major areas.
Author : Elena N. Malyuga
Publisher : Springer
Page : 152 pages
File Size : 10,3 MB
Release : 2017-11-14
Category : Language Arts & Disciplines
ISBN : 3319687441
This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction. Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.
Author : Rossella Gambetti
Publisher : Bloomsbury Publishing
Page : 552 pages
File Size : 34,91 MB
Release : 2017-09-16
Category : Business & Economics
ISBN : 1137292571
Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
Author : Jeffrey Kreutzer
Publisher : Springer Science & Business Media
Page : 0 pages
File Size : 30,95 MB
Release : 2010-09-29
Category : Education
ISBN : 0387799478
Clinical neuropsychology is a rapidly evolving specialty whose practitioners serve patients with traumatic brain injury, stroke and other vascular impairments, brain tumors, epilepsy and nonepileptic seizure disorders, developmental disabilities, progressive neurological disorders, HIV- and AIDS-related disorders, and dementia. . Services include evaluation, treatment, and case consultation in child, adult, and the expanding geriatric population in medical and community settings. The clinical goal always is to restore and maximize cognitive and psychological functioning in an injured or compromised brain. Most neuropsychology reference books focus primarily on assessment and diagnosis, and to date none has been encyclopedic in format. Clinicians, patients, and family members recognize that evaluation and diagnosis is only a starting point for the treatment and recovery process. During the past decade there has been a proliferation of programs, both hospital- and clinic-based, that provide rehabilitation, treatment, and treatment planning services. This encyclopedia will serve as a unified, comprehensive reference for professionals involved in the diagnosis, evaluation, and rehabilitation of adult patients and children with neuropsychological disorders.
Author : Christina L. McDowell Marinchak
Publisher : Rowman & Littlefield
Page : 119 pages
File Size : 10,3 MB
Release : 2023-06-05
Category : Language Arts & Disciplines
ISBN : 1498566839
In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, the authors analyze the historical development of corporate communication and IMC, the importance of rhetorically engaging audiences ethically, and the relationship between organizational culture and corporate communication and IMC practices. Drawing on a wide array of popular culture and industry examples, McDowell Marinchak and DeIuliis provide a practical approach and argument for bringing together corporate communication and IMC to better understand audience in business practices. In an age where the connection between consumption and identity are further compounded by communication technologies, this approach offers an ethical and pragmatic way to reach audiences beyond stakeholders. Scholars of communication, public relations, and business will find this book of particular interest.
Author : Dr. Umesh S. Jagadale
Publisher : Partridge Publishing
Page : 152 pages
File Size : 22,63 MB
Release : 2014-08-25
Category : Education
ISBN : 1482817349
COMMUNICATION IN DRAMA: A PRAGMATIC APPROACH is a book based on the authors research work in theatrical communication. Theatre has its own language. The verbal and non-verbal communication operating in the theatrical context is a central concern of this book. The book offers an authentic view to explore numerous intricacies of communication in drama using Pragmatics as a perspective. Pragmatics is a branch of linguistics. It basically studies the use of language in various contexts pertaining to real-life communication. However, the communication in drama differs from the communication in real life. Drama is scripted and performed in the multivalent contexts of real life and theater at the same time. At the backdrop of such contextual dynamics, the existing analytical models of communication in Pragmatics are observed to have their own shortcomings, since they are basically evolved to analyze the communication in real life and not in drama. Hence, peculiarly to assess the speech situations in drama, the author has evolved a new pragmatic-analytical model in this book. The new model is authenticated by using it to analyse five milestone Indian plays in English. Precisely, the book is a pragmatic analysis of communication in drama.
Author : Joep Cornelissen
Publisher : SAGE
Page : 298 pages
File Size : 49,74 MB
Release : 2011-03-17
Category : Business & Economics
ISBN : 1446241890
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo
Author : Elena N. Malyuga
Publisher : Springer Nature
Page : 158 pages
File Size : 18,1 MB
Release :
Category :
ISBN : 303158905X
