Author : Nirmalya Kumar
Publisher : Harvard Business Press
Page : 292 pages
File Size : 29,95 MB
Release : 2007
Category : Business & Economics
ISBN : 9781422101674
The growth in private labels has huge implications for managers on both sides.
Author : Arslan, Yusuf
Publisher : IGI Global
Page : 407 pages
File Size : 36,53 MB
Release : 2019-09-20
Category : Business & Economics
ISBN : 1799802590
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Author : Keith Lincoln
Publisher : Kogan Page Publishers
Page : 312 pages
File Size : 35,74 MB
Release : 2009-05-03
Category : Business & Economics
ISBN : 0749457392
Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the "own brand" problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a gripping and persuasive study of the world of "own brands" and their impact on global markets.
Author : Francisco J. Martinez-Lopez
Publisher : Springer Nature
Page : 191 pages
File Size : 11,75 MB
Release : 2020-05-13
Category : Business & Economics
ISBN : 3030477649
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?
Author : Eli C. Gordon
Publisher : Createspace Independent Publishing Platform
Page : 86 pages
File Size : 47,18 MB
Release : 2015-02-26
Category :
ISBN : 9781508646624
A Step by Step Manual on how to create a large Amazon business by creating your own Private Label brand! The private labeling business is exploding. There is a huge opportunity to grab your own piece of the pie, and to build a real business, selling your own physical products. This is the absolute perfect business model that requires: Low Start Up Investment Capital Quick payback on your Initial investment Minimal Risk Huge passive income potential Here Is A Preview Of What You'll Learn... In this book I will teach you step by step, how to build your own business within 90 days. It is crammed packed with actionable TIPS and TRICKS to blow away the competition. There are courses out there that sell for up to $4000. You don't need them. PRIVATE LABEL EMPIRE will give you all the information required to help you on your way to building a HUGE business. You will learn: How to choose bestselling products How to find a supplier that will manufacture the products for you How to create a brand, logo, and packaging How to ship your products to Amazon How to create a compelling listing that sells! How to launch your products with HUGE success!
Author : Kelly Yang
Publisher : HarperCollins
Page : 416 pages
File Size : 28,26 MB
Release : 2022-05-31
Category : Young Adult Fiction
ISBN : 0062941127
The Devil Wears Prada meets Far from the Tree in #1 New York Times bestselling author Kelly Yang’s powerful love story about two teens searching for their place in the world. Serene dreams of making couture dresses even more stunning than her mom’s, but for now she’s an intern at her mom’s fashion label. When her mom receives a sudden diagnosis of pancreatic cancer, all that changes. Serene has to take over her mother’s business overnight while trying to figure out what happened with her dad in Beijing. He left before she was born, and Serene wants to find him, even if it means going against her mom’s one request—never look back. Lian Chen moved from China to Serene’s mostly white Southern California beach town a year ago. He doesn’t fit in at school, where kids mispronounce his name. His parents don’t care about what he wants to do—comedy—and push him toward going to MIT engineering early. Lian thinks there’s nothing to stick around for until one day he starts a Chinese Club after school . . . and Serene walks in. Worlds apart in the high school hierarchy, Serene and Lian soon find refuge in each other, falling in love as they navigate life-changing storms. * Junior Library Guild Gold Standard Selection *
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 998 pages
File Size : 35,54 MB
Release : 2019-07-05
Category : Business & Economics
ISBN : 1522592830
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Author : Gómez-Suárez, Mónica
Publisher : IGI Global
Page : 656 pages
File Size : 25,71 MB
Release : 2016-06-20
Category : Business & Economics
ISBN : 1522502211
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Author : Chris J. Brodie
Publisher :
Page : 76 pages
File Size : 37,99 MB
Release : 2019-05-13
Category :
ISBN : 9781098525811
The Ultimate Amazon FBA Introductory E-Book is Brand New + Updated for 2019! Start getting involve as an Amazon Seller to have a Profitable and Sustainable Business Yourself! Learn how you can leverage the Amazon platform to sell your private labeled products, not worrying about how you can survive on the 9 to 5 job or what we call a rat race. Amazon Sellers are earning million of dollars selling their own products, why not join us and be one? Entering the Amazon FBA world will require you to be fully prepared and set your expectations. Following the mentioned step inside this course, you will specifically discover how you can start Amazon FBA the easy way. Here's just a little bit of what you're going to learn on the inside: How to select the right product to private label that can make you millions with only one product Finding and negotiating with the right suppliers Everything you need to know about launching your products to get your initial sales Common pitfalls to avoid when selling on Amazon FBA How to effectively scale your Amazon FBA private label business Amazon Sponsored Product tips that 90% of Amazon sellers are not implimenting
Author : Musso, Fabio
Publisher : IGI Global
Page : 596 pages
File Size : 37,20 MB
Release : 2019-10-11
Category : Business & Economics
ISBN : 1799814130
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
