Author : Kemi Ogunyemi
Publisher : Emerald Group Publishing
Page : 167 pages
File Size : 40,83 MB
Release : 2022-07-06
Category : Business & Economics
ISBN : 1802628398
Products for Conscious Consumers is a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing.
Author : Lawrence B. Glickman
Publisher : University of Chicago Press
Page : 424 pages
File Size : 15,17 MB
Release : 2009-06-10
Category : Political Science
ISBN : 0226298663
A definitive history of consumer activism, Buying Power traces the lineage of this political tradition back to our nation’s founding, revealing that Americans used purchasing power to support causes and punish enemies long before the word boycott even entered our lexicon. Taking the Boston Tea Party as his starting point, Lawrence Glickman argues that the rejection of British imports by revolutionary patriots inaugurated a continuous series of consumer boycotts, campaigns for safe and ethical consumption, and efforts to make goods more broadly accessible. He explores abolitionist-led efforts to eschew slave-made goods, African American consumer campaigns against Jim Crow, a 1930s refusal of silk from fascist Japan, and emerging contemporary movements like slow food. Uncovering previously unknown episodes and analyzing famous events from a fresh perspective, Glickman illuminates moments when consumer activism intersected with political and civil rights movements. He also sheds new light on activists’ relationship with the consumer movement, which gave rise to lobbies like the National Consumers League and Consumers Union as well as ill-fated legislation to create a federal Consumer Protection Agency.
Author : Juliana Mansvelt
Publisher : SAGE
Page : 561 pages
File Size : 39,87 MB
Release : 2011-06-28
Category : Business & Economics
ISBN : 1412996856
Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.
Author : Justine Jenkins
Publisher : White Lion Publishing
Page : 162 pages
File Size : 21,11 MB
Release : 2021-12-14
Category : Self-Help
ISBN : 0711265992
Sustainable Beauty is an inspirational and practical guide to living a more eco-conscious lifestyle and maintaining a low-waste beauty routine. Vegan, cruelty-free, ‘clean’, organic, non-GM, zero-waste, not to mention palm oil, silicones and micro-plastics – where do you start when it comes to creating a sustainable beauty routine? There are thousands of products claiming to be better for the environment and your skin, but they also come with a hefty price tag. So what can we actually do to make a difference? This book provides the small steps everyone can take to make a big difference at home. Justine Jenkins, an holistic and sustainable make-up artist & consultant, guides you through – breaking down the issues and explaining how we can mitigate them at home. With easy tutorials to follow – from simplifying your beauty routine and product label literacy through to recipes for DIY hydrating serums and superfood face masks – Jenkins shows you how small changes in habit can result in a more sustainable beauty routine that doesn't break the bank. Did you know that... More than 120 billion units of packaging are produced in the global cosmetics industry annually. If refillable containers were used for cosmetics, as much as 70% of carbon emissions associated with the beauty industry could be eliminated. An estimated 70% of beauty products contain a palm oil derivative, the production of which is believed to be responsible for 8% of the world’s deforestation between 1990 and 2008. With this book you can... Take your first steps in creating an eco-smart dresser: learn how to read a label, and find out what natural ingredients you'll need to make your own recipes such as making your own deodorant and body butter. Make essential, nature-based cosmetics: minimize your make-up drawer and master both the application and creation of your new go-to beauty products, from multipurpose lip balms to the perfect eyeliner flick. Simplify your skincare and body routines: from cleansing and toning to rejuvenating and conditioning, discover your body's needs from head to toe and the secret to beautiful skin, body, hands and nails. Get luxurious hair with low-waste practices: from hair masks to healing rinses, remedying, maintaining and styling shiny, healthy hair has never been easier with Jenkins' savvy recipes, hacks and tutorials. Other titles in the Sustainable Living series include: Sustainable Home, Sustainable Travel, Sustainable Garden.
Author : Richard Steel
Publisher :
Page : 0 pages
File Size : 35,29 MB
Release : 2020-10-06
Category : Consumers
ISBN : 9781734324846
A vital leadership guide to understanding and engaging socially responsible consumers and investors Consumers and investors have innovated their game. Now you as a leader must innovate with them or face the consequences. In this engaging and persuasive guide to the new world of conscious capitalism, entrepreneur and investor Richard Steel details the inevitability of the coming changes in capitalism. Our economy has become increasingly values-driven, and consumers have begun to care more about the principles of the companies from which they buy. With an eye toward the future of sustainability, Elevated Economics provides you with: * Crucial information on the rise of ESG (Environmental, Social, and Governance) practices. * Informative, firsthand interviews with Ivy League business school professors and CEOs of successful companies who actively follow the ESG model. * A framework for understanding trends in Socially Responsible Investing (SRI). Steel makes the case that ESG is more than a burgeoning trend, and as a leader, you must get on board or risk extinction.
Author : Elizabeth L. Cline
Publisher : Penguin
Page : 370 pages
File Size : 48,5 MB
Release : 2019-08-20
Category : Self-Help
ISBN : 152474431X
From journalist, fashionista, and clothing resale expert Elizabeth L. Cline, “the Michael Pollan of fashion,”* comes the definitive guide to building an ethical, sustainable wardrobe you'll love. Clothing is one of the most personal expressions of who we are. In her landmark investigation Overdressed: The Shockingly High Cost of Cheap Fashion, Elizabeth L. Cline first revealed fast fashion’s hidden toll on the environment, garment workers, and even our own satisfaction with our clothes. The Conscious Closet shows exactly what we can do about it. Whether your goal is to build an effortless capsule wardrobe, keep up with trends without harming the environment, buy better quality, seek out ethical brands, or all of the above, The Conscious Closet is packed with the vital tools you need. Elizabeth delves into fresh research on fashion’s impacts and shows how we can leverage our everyday fashion choices to change the world through style. Inspired by her own revelatory journey getting off the fast-fashion treadmill, Elizabeth shares exactly how to build a more ethical wardrobe, starting with a mindful closet clean-out and donating, swapping, or selling the clothes you don't love to make way for the closet of your dreams. The Conscious Closet is not just a style guide. It is a call to action to transform one of the most polluting industries on earth—fashion—into a force for good. Readers will learn where our clothes are made and how they’re made, before connecting to a global and impassioned community of stylish fashion revolutionaries. In The Conscious Closet, Elizabeth shows us how we can start to truly love and understand our clothes again—without sacrificing the environment, our morals, or our style in the process. *Michelle Goldberg, Newsweek/The Daily Beast
Author : Gabriele Siegert
Publisher : Walter de Gruyter GmbH & Co KG
Page : 387 pages
File Size : 10,26 MB
Release : 2017-04-10
Category : Social Science
ISBN : 3110416832
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
Author : John Mackey
Publisher : Harvard Business Review Press
Page : 368 pages
File Size : 49,57 MB
Release : 2014-01-07
Category : Business & Economics
ISBN : 1625271751
The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment. Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.
Author : Tim Moore
Publisher :
Page : 184 pages
File Size : 23,40 MB
Release : 2019-06-13
Category : Business & Economics
ISBN : 9780578472171
Sold On Purpose is a comprehensive guide on how brands can use their unique purpose story to communicate what they believe in and market their higher purpose in the world. You will learn how to craft stories that really matter and create a meaningful unique brand narrative that tells not just what you do, but why you do it.
Author : Ruchika Singh Malyan
Publisher : CRC Press
Page : 280 pages
File Size : 30,36 MB
Release : 2018-10-26
Category : Business & Economics
ISBN : 1351138022
This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more
