The Marketing of Ideas and Social Issues
Author : Seymour H. Fine
Publisher : Greenwood
Page : 248 pages
File Size : 18,66 MB
Release : 1981
Category : Business & Economics
ISBN :
Community Health Promotion Ideas that Work
Author : Marshall W. Kreuter
Publisher : Jones & Bartlett Learning
Page : 236 pages
File Size : 39,58 MB
Release : 2003
Category : Medical
ISBN : 9780763700591
Book Description
Health Behavior, Education, & Promotion
A Guide to Effective Interpretation
Author : Muriel E. More
Publisher :
Page : 64 pages
File Size : 48,43 MB
Release : 1983
Category : National parks and reserves
ISBN :
Book Description
Promoting Inclusive Education Through the Integration of LGBTIQ+ Issues in the Classroom
Author : Palacios-Hidalgo, Francisco Javier
Publisher : IGI Global
Page : 449 pages
File Size : 48,51 MB
Release : 2023-07-20
Category : Education
ISBN : 1668482444
Book Description
As diversity based on gender identity and sexual orientation remains a target for discrimination, exclusion, and violence in multiple contexts, it is necessary to advocate for comprehensive and quality sexuality and gender education to achieve equity and equality. This co-edited book provides a comprehensive reflection on how education professionals can foster inclusive education in terms of diversity based on gender identity and sexual orientation that impacts positively both LGBTIQ+ and non-LGBTIQ+ students. Promoting Inclusive Education Through the Integration of LGBTIQ+ Issues in the Classroom offers theoretical considerations and practical examples of how LGBTIQ+ issues can be addressed in education, including instances of curriculum responses, teacher training, and recommendations for supporting LGBTIQ+ students. Its target audience includes international teachers of all areas and educational stages, educators, curriculum developers, instructional designers, principals, school boards, academicians, researchers, administrators, and policymakers. The chapters cover theoretical background, practical examples, and guidelines and recommendations for LGBTIQ+-inclusive education policymaking. This book serves as a reference for anyone interested in making education more inclusive in terms of diversity based on gender identity and sexual orientation.
Key Topics in Public Health
Author : Linda Ewles
Publisher : Elsevier Health Sciences
Page : 310 pages
File Size : 29,28 MB
Release : 2005-05-23
Category : Medical
ISBN : 0443100268
Book Description
Key Topics is a short, easy-to-read text that provides basic information about twelve key topics in public health, such as diabetes, cancer, smoking and teenage pregnancy, and how prevention and health promotion should be tackled at community and one-to-one levels. The twelve topics are the 'must-dos' of public health action. They have been selected because they are those addressed in current national public health strategies such as Saving Lives: our healthier nation , and comparable strategies in Scotland, Wales and Northern Ireland. Many are the subject of National Service Frameworks and other national policies and plans; they are often accompanied by targets which health workers are expected to meet. Accessible and useful, in clear plain English. Provides a foundation for further study, planning a work programme, or planning a strategy to meet targets. Practical focus: on health inequalities and how to tackle them, and on help for practitioners who work at a community and one-to-one level. Explicit links to national current public health policy and targets. Reflects recommendations based on best practice and evidence of effectiveness. Focuses on a topic framework (except for the last two chapters) in contrast to other frameworks for health promotion and public health. Attractive layout making full use of bullet points and boxes. Simple line diagrams or tables to illustrate each chapter.
Marketing
Author : Chris Hackley
Publisher : SAGE
Page : 194 pages
File Size : 45,85 MB
Release : 2009-03-19
Category : Business & Economics
ISBN : 1473903688
Book Description
`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all′ - Professor Rob Lawson, University of Otago Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically? This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including: - Historical origins and influences in marketing - Introduction to the concepts of Critical Theory - Marketing ‘orientation’ and the marketing ‘mix’ - Critique of marketing principles - Marketing and strategy - The role of research in marketing - Marketing and managerial ideology - Marketing ethics Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.
Mental Health Promotion
Author : Mima Cattan
Publisher : McGraw-Hill Education (UK)
Page : 264 pages
File Size : 30,9 MB
Release : 2006-12-16
Category : Medical
ISBN : 0335229573
Book Description
"This is a well-organised book. The layout is clear, with references at the end of each chapter, and there are activities and questions for reflection, as well as good use of tables. The editors’ foreword at the beginning of each chapter provides a useful link from the previous material, and gives a sense of continuity. "It will…be a useful addition to a reading list for public health students and anyone interested in promoting mental health in their clients. It will provide a useful platform for debate, and a summary of mental health needs at different points in the life span." Critical Public Health "This text provides an excellent overview for anyone new to mental health promotion or wanting to refresh their learning. ...the book provides a concise argument that mental health promotion has a strong theory base, evidence base and value base for anyone wishing to learn, advocate for or develop its practice." mentalhealth today “This book is a useful overview for mental health promotion and will stimulate practitioners and researchers to delve more into this important topic" The Internet Journal of Mental Health Mental Health Promotion is the first textbook to provide an accessible guide to applied mental health promotion across all age groups, and demonstrates how both principles and theory can be used to underpin mental health promotion. Cross cutting themes at each stage of the lifespan are addressed, including: reduction of inequalities; theory and evidence based practice and culturally sensitive approaches to practice. Key features of the book include: A recognition of the ‘uniqueness’ of different age groups in terms of specific mental health issues A lifespan approach; identifying different health promotion interventions for different age groups Illustrations of how to apply health promotion theory and principles to practice Inclusion of up to date evidence based examples of good practice for different age groups Use of international, national and local examples Mental Health Promotion is essential reading for those working in or studying public health, mental health promotion, social work, nursing, youth and community or community care.
Promoting Intercultural Agility and Leadership Development at Home and Abroad for First-Year Students
Author : Stauff, Jon
Publisher : IGI Global
Page : 310 pages
File Size : 49,19 MB
Release : 2024-02-08
Category : Education
ISBN : 1668488337
Book Description
Global learning at home and education abroad programming designed for first-year students is extremely important for promoting intercultural competency, language acquisition, and the ability to negotiate complex systems to achieve global solutions. Through highlights of the work of faculty and international educators who create global learning experiences for students beginning postsecondary studies, we can begin to challenge many long-held assumptions about first-year student programming in international education. By reviewing case studies of successful approaches to this programming and its assessment, Promoting Intercultural Agility and Leadership Development at Home and Abroad for First-Year Students is a practical guide for international educators, including faculty and global learning staff, aimed at promoting global learning experiences for first-year students on university campuses. This publication showcases innovative approaches to fostering cultural agility and provides a toolbox for building robust global learning experiences for students, both at home and abroad. Intercultural competency skills can be developed over time, which equip students with experiences that are beneficial for their roles in academics, student development, and future career preparation. With the help of the research within this book, educators can design global learning programs for first-year university students that both build upon the assets students bring from secondary studies and introduce new concepts to students as they transition to university coursework.
Marketing Research
Author : Daniel Nunan
Publisher : Pearson UK
Page : 1658 pages
File Size : 38,37 MB
Release : 2020
Category : Electronic books
ISBN : 1292308761
Book Description
"Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--
Health Promotion Throughout the Life Span - E-Book
Author : Carole Lium Edelman
Publisher : Elsevier Health Sciences
Page : 738 pages
File Size : 17,85 MB
Release : 2021-10-20
Category : Medical
ISBN : 0323846319
Book Description
**Selected for Doody's Core Titles® 2024 with "Essential Purchase" designation in Patient Education** Master health promotion for all ages and population groups! Health Promotion Throughout the Life Span, 10th Edition provides comprehensive coverage of leading health promotion concepts from assessment to interventions to application. Its lifespan approach addresses patients' unique needs with case studies and care plans presented within an assessment framework based on Gordon's Functional Health Patterns. Addressing each age and stage of development, this market-leading text covers the latest research and trends in health promotion and disease prevention for diverse population groups. - Coverage of growth and development addresses health promotion concepts for each age and each stage of development through the lifespan. - Case studies present realistic situations with questions that challenge you to apply key concepts to further develop clinical judgment. - Think About It clinical scenarios at the beginning of each chapter include questions to encourage clinical judgment. - Research for Evidence-Based Practice boxes summarize current health-promotion studies showing the links between research, theory, and practice. - Hot Topics boxes introduce significant issues, trends, and controversies in health promotion. - Separate chapters on population groups — the individual, family, and community — highlight the unique aspects of assessment and health promotion for each group. - Quality and Safety Scenario boxes focus on QSEN-related competencies with examples of health promotion. - Innovative Practice boxes outline unique and creative health promotion programs and projects currently being implemented. - Health and Social Determinants/Health Equity boxes address cultural perspectives relating to planning care. - NEW! Greater emphasis on health equity highlights the need to make health promotion accessible to all. - NEW! Increased focus on diversity and inclusion better reflects the communities being served. - NEW! Veteran's health content is incorporated throughout, as appropriate. - NEW! Discussions of Healthy People 2030 initiatives and objectives address national health issues and priorities. - NEW! Updated diagnosis terminology includes ICNP diagnoses or patient problems. - NEW! Affordable Care Act references are more general to reflect changing politics.
