Psicología Social Persuasiva - Nueva Edición


Book Description

¿Está preparado para explorar los secretos de la persuasión que tienen el potencial de transformar radicalmente su vida? Psicología de la persuasión' es un completo manual que le llevará a través del fascinante universo de la persuasión y la comunicación eficaz. Fundamentado en una sólida base de investigación psicológica, este libro le proporcionará todas las estrategias, técnicas y conocimientos que necesita para convertirse en un experto persuasor en todos los aspectos de su existencia. A través de una combinación de teoría y ejemplos prácticos, conocerá las metodologías para influir positivamente en las personas que le rodean, para perfeccionar su comunicación verbal y no verbal, y para lograr los resultados deseados en las relaciones personales, profesionales y sociales. Descubrirá los fundamentos de la persuasión, aprenderá a utilizar el lenguaje persuasivo para establecer conexiones auténticas y adquirirá la capacidad de aplicar diferentes técnicas para captar la atención de su audiencia y transmitir su mensaje de forma atractiva. Además, el libro abordará áreas específicas en las que aplicar la psicología persuasiva, como el marketing, el liderazgo, las ventas, la negociación y las relaciones románticas. Aprenderá a personalizar sus estrategias persuasivas para adaptarlas a contextos digitales, como el mundo online y las redes sociales, y adquirirá habilidades para gestionar los conflictos de forma constructiva mediante el uso de técnicas persuasivas. Tanto si desea mejorar sus relaciones personales como avanzar en su carrera profesional o destacar en su campo de especialización, este libro le resultará una guía fiable para convertirse en un persuasor de éxito.




Psicología Social


Book Description




Persuasion


Book Description

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.







Persuasion


Book Description

Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.




Psicología social


Book Description







Psicología social


Book Description




Mysearchlab with Pearson Etext -- Standalone Access Card -- For Persuasion


Book Description

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that youselect the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition,you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --This access code card gives you access to all of MySearchLab's tools and resources, including a complete eText of your book. You can also buy immediate access to MySearchLab with Pearson eText online with a credit card atwww.mysearchlab.com.A comprehensive overview of persuasion theory Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The fifth edition explores how social media continues to be a form of influence. In addition, the text looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats — digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand how persuasion works Discuss the impact culture has on persuasion Understand and identify key differences among persuasion, propaganda, and manipulation




Dark Psychology


Book Description

If want to discover how people with dark personalities work and what it really takes to persuade someone, then keep reading... Two manuscripts in one book: Dark Psychology: What Machiavellian People of Power Know about Persuasion, Mind Control, Manipulation, Negotiation, Deception, Human Behavior, and Psychological Warfare that You Don't Persuasion: Highly Effective Manipulation Techniques to Influence People to Willingly Do What You Want Them to Do Using NLP, Mind Control and a Deep Understanding of Human Behavior and Dark Psychology Have you ever been subjected to the painful and damaging behaviors of people who seem to lack morals? Have you ever been the victim of negative humor designed to poke at your weaknesses and disempower you? Would you like to know how to protect yourself against these dark strategies so you can avoid being manipulated or get sucked into their false reality at the expense of your own sanity? You see, the art of dark psychology has long been researched by scientists to attempt to understand what it is that allows people to ruthlessly chase their dreams at the expense of everyone around them. You are going to discover exactly how these manipulative people suck others into their deceptive ways and win at everything they do - no matter what the cost may be. This book will also show you how to protect yourself against these dark strategies so you can avoid being manipulated or sucked into their false reality at the expense of your own sanity. In part 1 of this book, you will learn about: The eight laws of human behavior and how manipulative people use these behaviors to their advantage The six scientific principles of persuasion and how a manipulator will use these to persuade anyone to agree with them, seemingly on their own terms Mind control techniques that Machiavellian leaders and manipulators use to try and bend your reality and keep you at their mercy Manipulative negotiation tactics people use to get you to take their deal while making it seem like it was your idea 19 manipulation strategies predators use to lure people into their deceptive games The art of deceptive winning and how manipulators will use deception as a carefully selected tool so that they can easily win at anything they do And much, much more! Some of the topics covered in part 2 of this book include: Ego: friend or foe? A look at how ego management is an asset in negotiation Don't say that: what to avoid saying in conversation Nice and effective ways to exert influence How Bruce Lee inspired persuasion concepts Scientifically proven principles of persuasion Seduction as manipulation: don't be a victim but use the techniques to influence others What you need to understand about human behavior and dark psychology Powerful NLP techniques that can be used for manipulation purposes Highly effective mind control techniques And much, much more So if you want to learn more about dark psychology and persuasion, scroll up and click "add to cart"!