Book Description
Secret Publicity~ISBN 90-5662-467-9 U.S. $32.50 / Paperback, 5.25 x 7.75 in. / 208 pgs / 38 b&w. ~Item / March / Art
Author : Sven Lütticken
Publisher : Nai010 Publishers
Page : 232 pages
File Size : 50,69 MB
Release : 2005
Category : Art
ISBN :
Secret Publicity~ISBN 90-5662-467-9 U.S. $32.50 / Paperback, 5.25 x 7.75 in. / 208 pgs / 38 b&w. ~Item / March / Art
Author : Jodi Dean
Publisher : Cornell University Press
Page : 228 pages
File Size : 24,54 MB
Release : 2002
Category : Business & Economics
ISBN : 9780801486784
Introduction: communicative capitalism : the ideological matrix -- Publicity's secret -- Conspiracy's desire -- Little brothers -- Celebrity's drive -- Conclusion : neo-democracy.
Author : Jodi Dean
Publisher : Cornell University Press
Page : 225 pages
File Size : 17,78 MB
Release : 2018-08-06
Category : Political Science
ISBN : 1501721232
In recent decades, media outlets in the United States—most notably the Internet—have claimed to serve the public's ever-greater thirst for information. Scandals are revealed, details are laid bare because "the public needs to know." In Publicity's Secret, Jodi Dean claims that the public's demands for information both coincide with the interests of the media industry and reinforce the cynicism promoted by contemporary technoculture. Democracy has become a spectacle, and Dean asserts that theories of the "public sphere" endanger democratic politics in the information age.Dean's argument is built around analyses of Bill Gates, Theodore Kaczynski, popular journalism, the Internet and technology, as well as the conspiracy theory subculture that has marked American history from the Declaration Independence to the political celebrity of Hillary Rodham Clinton. The author claims that the media's insistence on the public's right to know leads to the indiscriminate investigation and dissemination of secrets. Consequently, in her view, the theoretical ideal of the public sphere, in which all processes are transparent, reduces real-world politics to the drama of the secret and its discovery.
Author : Jeff Crilley
Publisher : Brown Books
Page : 132 pages
File Size : 37,61 MB
Release : 2002-12
Category : Business & Economics
ISBN : 9780972647403
Finally, a working journalist shares the secrets of getting covered on the news! Whether you have a non-profit agency, whether you're a small business owner, an individual who wants coverage, or a PR pro, you'll learn the stuff that only those inside a newsroom know. Book jacket.
Author : Ed Zitron
Publisher : Ezpr
Page : 240 pages
File Size : 48,20 MB
Release : 2018-01-10
Category : Public relations
ISBN : 9780989608060
Industry veteran Ed Zitron's follow-up to his best-selling public relations bible This Is How You Pitch will show you how to get the same results as a pricey, pushy publicist, without having to spend five figures, as well as how the secrets of PR can change every aspect of your day to day life.
Author : Denny Hatch
Publisher : McGraw Hill Professional
Page : 374 pages
File Size : 47,4 MB
Release : 1999-02
Category : Business & Economics
ISBN : 9780844203492
Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.
Author : Jeremy Miller
Publisher : Dundurn
Page : 277 pages
File Size : 10,85 MB
Release : 2015-01-10
Category : Business & Economics
ISBN : 1459728122
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Author : Brian Kogelmann
Publisher : Cambridge University Press
Page : 257 pages
File Size : 31,17 MB
Release : 2021-11-11
Category : Law
ISBN : 1108833268
Offers a comprehensive philosophical analysis of transparency in government.
Author : Danek S. Kaus
Publisher : Robert Reed Pub
Page : 171 pages
File Size : 26,85 MB
Release : 2009-01
Category : Business & Economics
ISBN : 9781934759110
"If you want to promote your business or organization, or advance your career - even if you work for somebody else - this book will help you to create the name recognition that can make things happen - for free!" - cover p. 4.
Author : Mark Mathis
Publisher : Purdue University Press
Page : 308 pages
File Size : 11,48 MB
Release : 2005
Category : Business & Economics
ISBN : 9781557533975
Annotation In Feeding the Media Beast former news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow. Unlike other books, Feeding the Media Beast explains how to deal with journalists in a systematic way from the newsperson's point of view. Feeding the Media Beast establishes 12 rules that cover everything any PR person ever needs to know.