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Quick Commerce

Author : Mahdi Abrar

Publisher : MAHDI ABRAR

Page : 166 pages

File Size : 27,1 MB

Release : 2024-05-29

Category : Art

ISBN :

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Book Description

In today's fast-paced world, convenience and speed are paramount. Enter the era of Quick Commerce, where delivery times are measured in minutes, not days. "Quick Commerce: Factors Influencing Customer Satisfaction in Quick Commerce in the Netherlands" is your comprehensive research paper to understanding this business model, some statistics based on Netherland’s market, consumer preference and crucial factors and transformative trend reshaping the retail landscape. This insightful book is basically a thesis paper that explores the origins, growth, and future of Quick Commerce, delving into how businesses are leveraging technology to meet the ever-increasing demands of consumers. From groceries and essentials to fashion and electronics, Quick Commerce is setting new standards for how we shop and live. Inside, you'll discover: The Evolution of Retail: Trace the journey from traditional brick-and-mortar stores to e-commerce and the advent of Quick Commerce. Technological Innovations: Learn about the cutting-edge technologies driving this revolution, including AI, robotics, and advanced logistics. Business Strategies: Understand how leading companies are adapting their models to thrive in the Quick Commerce era. Consumer Behavior: Gain insights into how consumer expectations are changing and what they mean for the future of retail. Challenges and Opportunities: Explore the hurdles faced by businesses and the potential for growth in this rapidly evolving market. Influencing factors: Examine influencing factors of successful Quick Commerce. Whether you're a business leader, entrepreneur, or simply curious about the future of retail, "Quick Commerce: Factors Influencing Customer Satisfaction in Quick Commerce in the Netherlands" offers valuable perspectives and practical knowledge to navigate and succeed in this dynamic environment. Embark on a journey through the world of Quick Commerce and discover how it's redefining the boundaries of convenience and efficiency. Get your copy today and stay ahead in the retail revolution!





Next Generation Retail

Author : Deborah Weinswig

Publisher : Kogan Page Publishers

Page : 321 pages

File Size : 26,29 MB

Release : 2023-02-03

Category : Business & Economics

ISBN : 1398609625

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Book Description

Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful. While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.



Advances in Digital Marketing and eCommerce

Author : Francisco J. Martínez-López

Publisher : Springer Nature

Page : 314 pages

File Size : 27,70 MB

Release : 2023-05-30

Category : Business & Economics

ISBN : 3031318366

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Book Description

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.



The Routledge Handbook of Urban Logistics

Author : Jason Monios

Publisher : Taylor & Francis

Page : 449 pages

File Size : 28,44 MB

Release : 2023-06-23

Category : Business & Economics

ISBN : 1000905500

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Book Description

The Routledge Handbook of Urban Logistics offers a state-of-the-art, comprehensive overview of the discipline of urban and city logistics. The COVID-19 pandemic and the rise in internet shopping in particular have placed new demands on urban logistics which require innovative technological and policy responses. Similarly, the necessity for sustainable urban logistics offers both a challenge and opportunity for development and seeks to address traffic congestion, local air quality, traffic-related degradation, the use of energy, safety aspects and noise. Featuring contributions from world-leading, international scholars, the chapters examine concepts, issues and ideas across five topic areas that reflect the increasingly diverse nature of current research and thinking in urban logistics: transport modes, urban logistics sectors, technical analysis, policy, and sustainability. Each chapter provides an overview of current knowledge, identifies issues and discusses the relevant debates in urban logistics and the future research agenda. This handbook offers a single repository on the current state of knowledge, written from a practical perspective, utilising theory that is applied and developed using real-work examples. It is an essential reference for researchers, academics and students working in all areas of urban logistics, from policy and planning to technology and sustainability, in addition to industry practitioners looking to develop their professional knowledge.



Sustainability in Marketing Practice

Author : Subrata Chattopadhyay

Publisher : CRC Press

Page : 339 pages

File Size : 29,57 MB

Release : 2024-08-23

Category : Business & Economics

ISBN : 1003828922

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Book Description

Consumers prefer businesses that support sustainability. This volume delves into the nuts-and-bolts of sustainable marketing and the promotion of environmentally and socially responsible products, practices, and brand values, taking a deep dive into how to integrate sustainability into a marketing strategy and how to develop, broaden, and maintain a sustainable marketing strategy that appeals to the values of the general public. The book contains three parts with the first section detailing sustainable consumer culture, examining consumer personality traits and purchasing behavior and how to influence those purchasing decisions and gain brand loyalty. The volume also reviews sustainable business strategy practices through various studies from the banking, fashion, hospitality and tourism, and other industries. The use of artificial intelligence and machine learning in sustainable marketing is also touched upon. The final part focuses on green marketing and details the new consumption patterns prevalent in the market today.





Globalization and Dynamics of Urban Production

Author : Natacha Aveline-Dubach

Publisher : John Wiley & Sons

Page : 276 pages

File Size : 37,82 MB

Release : 2024-01-11

Category : Social Science

ISBN : 1789451388

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Book Description

Over the last 20 years, urbanization processes have undergone profound transformations under the growing influence of private actors, particularly in the financial sector. This has exposed the physical environment of various cities to global capital flows, which has generated an overall rise in real estate values on a global scale. This is often disconnected from the financial capacities of local actors – primarily households – which then increases the inequalities and vulnerabilities of societies regarding financial and environmental risks. This book offers the keys to understanding these new dynamics of capital accumulation in the general built-up environment of cities by taking into account the diversity of their configurations, their intensity and their urban effects according to national contexts. Beyond the cases involving the major Western countries, the initial centers of the financial industry and the theorizations on the urban, this book addresses the particular contexts of real estate production in four major regions: Northeast Asia, Southeast Asia, the Middle East and West Africa.



Integrated Advertising, Promotion, and Marketing

Author : Anubhav Mishra

Publisher : Taylor & Francis

Page : 391 pages

File Size : 34,8 MB

Release : 2023-11-17

Category : Business & Economics

ISBN : 1000999653

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Book Description

This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design. It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.



Blueprint for Billions

Author : M R Raghu, CFA

Publisher : Notion Press

Page : 306 pages

File Size : 20,6 MB

Release : 2024-10-14

Category : Business & Economics

ISBN :

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Book Description

Most books focus on how to pick stocks. In the current environment when markets are high this book focuses on what matters including the need for big picture assessment and asset allocation. It is a very relevant and important book today. Also suggests the important point that investing is full of making mistakes and is not something like arithmetic. S Naren, CIO ICICI Prudential The book covers a huge amount of subject matter in a simplified manner, with a logical and structured flow of ideas. Really appreciate the comparison of investing to an airplane descent- from a 30,000 feet view, all the way to the ground view. The book is an excellent analysis of both aspects of investing - the science and the art. Venkatesh Sanjeevi Fund Manager Franklin Templeton