Readings in Strategic Communication
Author : JOSEPH. FITZGERALD BASSO (SUZANNE D.)
Publisher :
Page : pages
File Size : 11,55 MB
Release : 2020-07-02
Category :
ISBN : 9781792430510
Leading the Narrative
Author : Mari K Eder
Publisher : Naval Institute Press
Page : 155 pages
File Size : 13,45 MB
Release : 2011-12-15
Category : Business & Economics
ISBN : 1612510698
Book Description
Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.
Strategic Organizational Communication
Author : Charles Conrad
Publisher : John Wiley & Sons
Page : 534 pages
File Size : 24,37 MB
Release : 2012-02-20
Category : Language Arts & Disciplines
ISBN : 1444338633
Book Description
Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication Places organizations and organizational communication within a broader social, economic, and cultural context Applies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contexts Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive Updated in the seventh edition: Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational change Includes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies
Strategic Communications for PR, Social Media and Marketing
Author : Christopher E. Wilson
Publisher :
Page : 341 pages
File Size : 27,5 MB
Release : 2019
Category : Communication in management
ISBN : 9781524998950
Book Description
Organizational Change
Author : Laurie Lewis
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 40,38 MB
Release : 2011-03-21
Category : Language Arts & Disciplines
ISBN : 1444340352
Book Description
Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year
Engaging Employees through Strategic Communication
Author : Mark Dollins
Publisher : Routledge
Page : 228 pages
File Size : 15,41 MB
Release : 2021-10-01
Category : Business & Economics
ISBN : 1000461947
Book Description
Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.
Social Media for Strategic Communication
Author : Karen Freberg
Publisher : SAGE Publications
Page : 489 pages
File Size : 14,13 MB
Release : 2021-06-30
Category : Business & Economics
ISBN : 1071826875
Book Description
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Strategic Communications
Author : Laurie J Wilson
Publisher :
Page : 0 pages
File Size : 45,14 MB
Release : 2016-07-26
Category : Communication in management
ISBN : 9781465297747
Book Description
The basic principles of researched-based strategic planning remain unchanged
Pitch, Tweet, or Engage on the Street
Author : Kara Alaimo
Publisher : Routledge
Page : 444 pages
File Size : 25,81 MB
Release : 2020-12-29
Category : Language Arts & Disciplines
ISBN : 0429583753
Book Description
The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.
Author :
Publisher :
Page : 266 pages
File Size : 27,79 MB
Release :
Category :
ISBN : 1479886378
