Author : Andrew Corbus
Publisher : Academic Learning Company LLC
Page : 156 pages
File Size : 35,16 MB
Release : 2007
Category : Business & Economics
ISBN : 9780832950087
This book is for those who have ever found it a challenge to maintain a consistent, effective advertising program. The Sells system can help readers navigate their way to authenticity in the customer experience.
Author : Rosser Reeves
Publisher : Lulu.com
Page : 123 pages
File Size : 27,49 MB
Release : 2017-06-09
Category : Business & Economics
ISBN : 1387028049
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Author : Donna Michelle Anderson
Publisher : Movie in a Box Books
Page : 164 pages
File Size : 50,15 MB
Release : 2006-12
Category : Performing Arts
ISBN : 0978715012
Author : Ryan Serhant
Publisher : Hachette UK
Page : 210 pages
File Size : 42,7 MB
Release : 2018-09-18
Category : Business & Economics
ISBN : 0316449563
This national bestseller is a lively and practical guide on how to sell anything and achieve long-term success in business. Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of economic collapse. Just nine years later, he has emerged as one of the top realtors in the world and an authority on the art of selling. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips like: The Seven Stages of Selling How to Find Your Hook; Negotiating Like A BOSS; How to Be a Time Manager, Not a Time Stealer; and much more! Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next; the next deal is already happening. And Serhant's practical guidance will show you how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales. Ready, set, GO! Sell It Like Serhant is a USA Today Bestseller, Los Angeles Times Bestseller, and Wall Street Journal Bestseller.
Author : Lori Greiner
Publisher : Ballantine Books
Page : 290 pages
File Size : 20,40 MB
Release : 2014-03-11
Category : Business & Economics
ISBN : 0804176442
NATIONAL BESTSELLER • From one of the stars of ABC’s Shark Tank and QVC’s Clever & Unique Creations by Lori Greiner comes a hands-on, nuts-and-bolts guide to getting a new product or company off the ground and making it a success. Turn your idea into a reality. Become your own boss. Make your first million. Achieve financial freedom. Lori Greiner shows you how. Invent It, Sell It, Bank It! is a hands-on, nuts-and-bolts guide to getting a new product or company off the ground and making it profitable. Sharing her own secret formula and personal stories along the way, Lori provides vital information and advice on topics that can often intimidate, frustrate, and stump aspiring entrepreneurs. Offering behind-the-scenes insights into her experiences on ABC’s Shark Tank and QVC-TV’s Clever & Unique Creations by Lori Greiner, as well as valuable lessons learned from the mistakes and triumphs of her early career, Lori proves that, with hard work and the right idea, anyone can turn themselves into the next overnight success. Lori covers such topic as . . . • Market research: Is your idea a hero or a zero? Don’t be so fixated on the end result that you forget to make something that people actually want to buy. • Product design: I have an idea, now what’s next? From concept to prototype to final product: How do I make it and where do I start? • Funding: Although loans, investments, and crowd-sourcing are great ways to access cash, first tap into your own resources as wisely as possible. • Manufacturing: Seeing your final product roll off the assembly line is a magical moment, but there are things to watch out for so you get there in a cost-effective way. • Protecting your idea: To patent or not to patent, and other things you can do to safeguard your idea. • The secrets to selling successfully: You got the product made, now learn how to get people to buy it!
Author : Tiffany Brooks
Publisher : Dunemere Books LLC
Page : 348 pages
File Size : 20,27 MB
Release : 2018-05-15
Category : Young Adult Fiction
ISBN : 0998499757
"...an incredibly readable, fast-paced, YA coming of age adventure novel where everyone has a secret, and no one is who they seem." —Chanticleer Reviews High school senior Riley Ozaki is desperate to change her reality after an avalanche of Internet shaming ruined her life. With her reputation and self-esteem at rock bottom thanks to cyberbullying, Riley needs to do something drastic to repair her social standing—which is why she decided to try out for a reality TV show. Suddenly, she's dropping onto a deserted tropical island with nineteen other teens for a Survivor-style competition that she hopes will be her redemption. With a cast of vivid characters who will stop at nothing to win the show, a cursed island setting, and a priceless treasure waiting to be discovered, Reality Gold pitches readers right into scheming web of lies, love, and betrayal. This novel is a fast-paced journey where allies may not be who they say they are, and legends abound. Riley must embrace all of life's realities, including loss and deceit, in order to discover who she truly is.
Author : Dawn Deeter-Schmelz
Publisher : SAGE Publications
Page : 362 pages
File Size : 32,67 MB
Release : 2024-02-04
Category : Business & Economics
ISBN : 1071927205
Formerly published by Chicago Business Press, now published by Sage Professional Selling covers key sales concepts and strategies by highlighting detailed aspects of each step in the sales process, from lead generation to closing. Co-authored by faculty from some of the most successful sales programs in higher education, the Second Edition also offers unique chapters on digital sales, customer business development strategies, and role play. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Author : Howard Woodhouse
Publisher : McGill-Queen's Press - MQUP
Page : 362 pages
File Size : 28,28 MB
Release : 2009-09-01
Category : Education
ISBN : 0773585419
Selling Out demonstrates that the logics of value of the market and of universities are not only different but opposed to one another. By introducing the reader to a variety of cases, some well known and others not, Woodhouse explains how academic freedom and university autonomy are being subordinated to corporate demands and how faculty have attempted to resist this subjugation. He argues that the mechanistic discourse of corporate culture has replaced the language of education - subject-based disciplines and the professors who teach them have become "resource units," students have become "educational consumers," and curricula have become "program packages." Graduates are now "products" and "competing in the global economy" has replaced the search for truth.
Author : Jerry Acuff
Publisher : Morgan James Publishing
Page : 246 pages
File Size : 19,3 MB
Release : 2023-01-17
Category : Business & Economics
ISBN : 1636980120
The old way of selling was killed off years ago. So why are businesses still leaning on old strategies? Jeremy Miner and Jerry Acuff know firsthand how frustrating sales can be, especially when companies require old, outdated methods. And today’s buyers, armed with an excess of information online, are skeptical and unwilling to engage with salespeople like they used to. As a result, traditional sales methods are ineffective against today’s consumers. Those seeking serious success in sales must navigate the new terrain with fresh ideas, approaches, and techniques. The New Model of Selling redefines the right way to sell by meeting customers on a human level. Informed by Jeremy Miner and Jerry Acuff’s business experiences, personal research, and innovative approach, The New Model of Selling implements advanced skills aligned with human behavior. From business owners, coaching professionals, and sales managers to politicians, executives, and leaders—anyone can benefit from Miner and Acuff’s techniques, no matter the industry. The New Model of Selling is not just another sales book with a bunch of tips to read and forget. Jeremy Miner and Jerry Acuff’s approach will reframe sales through the lens of neuroscience and persuasion. Their goal is to help the customer think for themselves, with an emphasis on problem-solving and personal connection. Don’t act like a seller—start thinking like a buyer!
Author : Bill Guertin
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 43,47 MB
Release : 2009-11-23
Category : Business & Economics
ISBN : 0470496754
Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you just can’t ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson or company who totally dominates their market, taking more than their fair share of business, and winning time after time. How can you compete with that? More importantly, how can you be that? The 800-Pound Gorilla of Sales uses case studies of individuals and companies who dominate their markets to show you how to become the biggest beast in your particular sales jungle. Combining sales best practices, creative marketing, memorable service, and innovative techniques, this monster of a sales guide doesn’t just show you how to win more business; it shows you how to win almost all of the business. • Includes real-world examples and proven tactics for total sales domination • Written by a professional sales trainer with clients in the NBA, NFL, and MLB, and more than 25 years of on-the-street selling experience • Features actual case studies of individuals and companies that consistently dominate their competition In the sales game, more is always better. This guide will show you how to grab a gorilla-size piece of your market.
